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Attract convert
- 1. Attract + Convert Chris Hogan, MeMedia
- 2. Attract + Convert • Segregated Marketing, Advertising and Sales Model • Know your customer • Create a Customer Persona • Build a Mobile Friendly Website • Create social channels and connect your site • Create informative, interesting, engaging, sharable content • Share content • Amplify your content via paid advertising
- 48. Source: http://www.telstra.com.au/business- enterprise/resources- insights/whitepapers/index.htm
- 54. Social share
Notes de l'éditeur
- http://www.abs.gov.au/websitedbs/censushome.nsf/home/Censusv
- http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
- Create your persona through Phsychographic studies. Your persona should seem like a real person.Create a maximum of 4 but always start with one.
- Create your persona through Phsychographic studies.Psychographics is the study of personality, values, attitudes, interests, and lifestyles
- Google Plus – approx 100,000 Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
- August Instagram Stats 1.4 Million active Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
- • Consumers are using multiple devices to achieve a single goal
- • Telstra just released their own whitepaper • End of September 2013 • Showing how mobile oriented Aussies have become
- Australians are definitely connected!
- • In fact. Smartphone penetration forecast to hit 75% by end of the year • That’s a whopping 17 million smartphones
- • The 18-39 year olds are owning 80% of the market
- • 50/50 Apple Vs Android now • And 50/50 Male and Female • Although females are spending more time on their phones
- • Tablet penetration also jumped 14% this year • 10.5 Million Tablets