This presentation presents a Swot analysis of Apple and gives recommendations of how it may be able to improve itself.

2.  Founded on April 1, 1976
 Incorporated on January 3, 1977.
 Fortune magazine named Apple the most
admired company in the world from 2008 to
2012.
 world's most valuable brand in the Omnicom
Group's "Best Global Brands" report.

3. • StevenWozniak
dabbled in computer-
design and created
what would become
the Apple I.
• Steve Jobs and
Steven formed a
company which took
off in 1977 with Apple
II

4.  Revenues doubled every four months
 Average growth rate of 700%.
 On December 12, 1980, Apple went public at $22
per share.
 Generated more capital than any IPO since Ford
Motor Company in 1956
 Made more millionaires (about 300) than any
company in history.

5.  Apple entered the
market of consumer
electronics with Mac
OS , Apple retail
stores, ipods, itunes
stores and iphones.
 The name of the
company from Apple
computer , inc to
Apple.

6.  408 Retail stores in 14
countries
 Apple store and iTunes
Store
 ITunes is the world’s
largest music retailer
 Top ten of fortune 500
companies

7.  Differentiation Strategy
 Innovative Product Lines
 Quality
 Diversified Product Range
 Originality

8. Apple designs Macs, the best personal computers in
the world, along with OS X, iLife, iWork and
professional software. Apple leads the digital music
revolution with its iPods and iTunes online store.
Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store,
and is defining the future of mobile media
and computing devices with iPad.

9. Apple is committed to bringing the best
personal computing experience to students,
educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.

10.  Simplicity is key to ApplesOrganizational
Structure
 Straightforward.
 Self-Motivated Individuals
 Accountability Strictly Enforced
 Swift Decisions
 Clear Communication

11.  Customer Loyalty
 Expanding closed ecosystem
 Leading Innovator in Mobile DeviceTechnology
 Strong Financial Performance
 Brand Reputation
 Strong Marketing and AdvertisingTeams.

12.  High Price
 Incompatibility with different Os
 Decreasing Market Share
 Patent Infringements
 Changes in Managements
 Long term Gross margin Decline

13.  Emergence of the new provider of application
processors.
 Growth of tablet and Smartphone markets.
 Obtaining patents through acquisitions.
 Damages from patent infringements.
 Strong growth of mobile advertising market.
 Increasing demand for cloud based services.

14.  RapidTechnological Change.
 2013Tax Increases.
 Rising pay levels for Foxconn workers.
 Price pressure from Samsung over key
Components.
 Strong Dollar.
 Android os .
 Competition in online music market.

15.  Build specific products of high quality, but
lesser prices .
 Increase number of Apple stores.
 Continue and intensify the search for
innovative, stylish and useful products in its
existing area of operations.
 Make productive use of strong cash reserves