The document discusses the history and features of the Xbox 360 gaming console. It describes how the Xbox 360 was developed by Microsoft to succeed the original Xbox and compete with the PlayStation 3 and Wii. The Xbox 360 launched in 2005 and was a major success, selling over 10 million units by the end of 2006. It featured an improved design over the original Xbox and introduced users to Xbox Live online multiplayer gaming.

1. XBOX 360

2. Case Introduction
• Xbox is a gaming console by Microsoft
• It was launched in November 2001 to compete
with Sony’s PlayStation 2 & Nintendo
• Designed for passionate gamers & for gaming
enthusiastic
• Target audience were between 16 to 26 years of
age
• Microsoft entered in gaming section because its
dependence on Software & Rapidly booming
market.
• “Razor & Blades” Business model

3. Limitations of Xbox
• Emphasis of game developers on its features
than design
• Resulting in very bulky console & huge
controllers
• Uncomfortable for users to play using such
controllers
• No USB Port
• Lack of Popular Games as compared to PS2 &
Nintendo

4. Features of Xbox
• 733MHz CPU
• 250 MHz Nvidia
graphics chip
• 64MB RAM
• DVD Drive
• 8GB Hard drive
• Ethernet port
• 3-D audio processor with 64 audio channels

5. Xbox 360
• Project assigned for making new Xbox named as
Xenon.
• Development was carried out away from
Microsoft headquarters.
• Opted for semi-custom chip design & used their
own ideas for developing Gaming console
hardware.
• Aimed at reducing product development cost &
expected the product to launch in market by
2005 before the release of PS3.
• Focused on bringing out a console that is high on
performance & would not overheat easilly.

6. Process & Design
• IBM & ATI Technologies provided a customized
Graphic console chips for Xbox.
• IBM speeded up the manufacturing process &
completed the work well before the deadlines.
• Integrated approach was followed by MS, during
development of new console.
• The new console was named as Xbox 360, as the
console was build in 3D era , the gamer is put at
the centre of the experience.
• The Xbox 360 was 30cm in height & 7cm wide,
this was after the 1st version received some bad
reviews for its huge size.

7. Features
• Graphics - Xbox 360 redefines what games look
like, sound like, feel like, and play like, With Xbox
360, epic worlds are alive with detail.
• Digital Entertainment : Allows you to do more
with your music, photos, video, and TV. Watch
progressive-scan DVD, Copy music to the Xbox
360 hard drive and share your latest digital
pictures with friends
• Personalize - Xbox 360 lets you create your own
unique system and experience. Switch on your
system and customize the look and feel of the
Xbox Gamer Guide and Xbox System Guide.

8. Features (Continued)
• Xbox Live -
• Xbox 360 when connected to your
broadband connection gives you instant
access to Xbox Live Silver.
• Talk with others using voice chat and access
Xbox Live Marketplace.
• It was also used by the game developers to
show the trailers of the games being
developed.
• It allowed users to remain connected
through “live aware”.

9. • Xbox 360 Console : Powerful and sleek high-definition
Xbox 360 Package
gaming and entertainment with premium chrome
finish
• Hard Drive: Save games, download new content, and
play best-selling original Xbox games. Comes pre-
loaded with an Xbox Live Arcade game and more.
• Wireless Controller :Precision, comfort, and control
with wireless freedom
• Xbox Live :Includes free Xbox Live Silver, 30-Day trial of
Xbox Live Gold Included (full Gold version sold
separately)
• Headset :Talk, laugh, and listen on Xbox Live
• Ethernet Connectivity cable :A fast, direct connection
• Component HDAV Cable :Optimised for standard and
HDTVs

10. Xbox 360 Launch
• It was launched on November 22, 2005 in US &
then subsequently in European & Asian countries.
• MS spent US$ 500 million on this campaign which
ran over 8 months across the world.
• The result was fantastic, as 1.5 million consoles
were sold with shortage reported due to high
demand at several places.
• The consoles were pre-booked & in several cases
they were sold at higher price upto
US$ 600 on eBay.
• Apart from an overwhelming response in US &
Europe, in Japan several consoles were left
unsold.

11. Best Xbox 360 Games

12. The Road Ahead
30 • By the end of 2006 Microsoft had sold 10.4
million consoles of Xbox 360.
25
• This was much more than the sells of their
competitors , PS3 & Wii.
20
Wii
15
Xbox 360
PS3
10
5
0
2005 2006 2007 2008 2009