The Penguin 2.0 updates is aimed at combating websites that are trying to artificially influence their rankings in Google with manipulative link building.

1. AND WHAT IT MEANS
FOR YOUR
RANKINGS

2. OT Stop!
You Naughty Black
Hat Website
The Penguin 2.0 updates is aimed
at combating websites that are
trying to artificially influence their
rankings in Google with
manipulative link building.

3. APIRL 24 20123.1%
of English
searches
were
affected

4. 0.1%
of English
searches
were affected
MAY 26 2012

5. 0.3%
of English
searches
were
affected
OCT 05 2012

6. 2.3%
of English
searches
were
affected
MAY 22 2013

7. 115,000,000
50 %
OF SEOERS REPORTED A HIT
BY PENGUIN 2.0
during the first month after the
update.
SEARCHES AFFECTED EVERY DAY
and that's only within the English language!

8. PANALISED BENEFIT
14 % 30 %
11 %
15%
60 %
22%
26 %
22 %
NOFOLLW LINK
LINKS WITH SITE
URL AS AN
ANCHOR TEXT
LINKS WITH BRAND NAME
AS A COMPANY/DOMAIN
NAME
LINKS USING EXACT
MATCH ANCHOR TEXT
Site link rations can
determine whether you
get penalised or benefit
from Penguin 2.0

9. PENALISES
anti-spam algorithm

10. LINKS FROM LOW-QULIYTY
PAGES WITH LOTS OF
OUTGOING LINKS

11. A HIGH PERCENTAGE OF
LINKS FROM WEBSITE
FOOTERS AND BLOG
COMMENTS

12. A HIGH PERCENTAGE OF
KEYWORD-RICH INBOUND
LINKS

13. POOR LINK DIVERSITY
(DIRECTORIES, BLOG ROLLS,
COMMENTS AND FOOTER LINKS)

14. LINKS FROM WEBSITES IN A
COMPLETELY UNRELATED INDUSTRY

15. LINKS FROM ARTICLES ABOUT AN
UNRELATED TOPIC

16. WRITE QUALITY CONTANT
that gets Social(pluses and shares).

17. ATTRACT NATURAL LINKS
to the content you have.

18. ENCOURAGE ENGAEMENT
and sharing on your site.

19. BUILD UP YOUR 'PAGE RANK'
for quality signals.

20. ATTRACT MENTIONS/LINKS
from other influencers.

21. BUILD UP YOUR RELATIONSHIPS
within your circles.

22. TAKE A 'PR' APPROACH TO
WEBSITE PROMOTION
by getting mentioned for natural reasons.

23. DEVELOP A CONTENT STRATEGY
that generates engagement and regular
interactions(earned media as opposed to paid).

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