This document discusses how storytelling can be used to engage customers through digital content and data collection. It explains that storytelling allows customers to imagine how a product could impact their life. It also discusses how collecting data from customer interactions with content across channels can provide insights into customers like their interests and profiles. This data can then be used to improve storytelling and tailor communications to individual customers.

2. LO “STORYTELLING” RENDE AVVENTUROSA
UN’AUTO DI LUSSO

3. I BRAND STANNO DIVENTANDO EDITORI

4. COME NASCE LO STORYTELLING?

5. Perché una
pausa caffé?
1. CONOSCERE IL CLIENTE

6. Perché una
capsula per
il caffé?
2. CONOSCERE A FONDO IL PRODOTTO

7. Conoscenza
del cliente
Conoscenza
del prodotto
CREA UNA
STORIA
+ =
3. È LO STORYTELLING CHE TRASFORMA
L’ESPERIENZA

8. FARE STORYTELLING SIGNIFICA
PERMETTERE
A UN CLIENTE DI SOGNARE SU COME
UN PRODOTTO AVRA’ UN IMPATTO
NELLA SUA VITA!
LO STORYTELLING SERVE AL CLIENTE

9. Friends and family
Online
TV
Stores
Print Media
IL PROCESSO DI ACQUISTO È CROSS CANALE

10. METTIAMO IL CLIENTE AL CENTRO
DA
MULTICHANNEL…
… A
OMNICHANNEL
…NON PIÙ IL PRODOTTO
DA MULTICHANNEL…
PRODOTTO
CANALI
CLIENTE
… A OMNICHANNEL
PRODUCT
CLIENTE
CANALI
PRODOTTO
CONTENUT
O
POSSIAMO
INTERAGIRE CON IL
CLIENTE
ATTRAVERSO
I CONTENUTI CHE
VISUALIZZA

11. COS’È UN CONTENUTO?

12. TESTO
Up until a decade ago, organic
products were reserved for a relatively
small class of consumers. This has
changed dramatically over the past
decade. Thanks to product lines like
SuperBio, organic products are now
available to and popular with the
general public as well. Is it possible to
produce organic food for everyone?
SUPERBIO CAN REVOLUTIONIZE OUR WORLD
VIDEO FOTO
TITOLO
CHE COS’È UN ASSET DIGITALE?

13. UN CONTENUTO PUO’ ESSERE
UN SINGOLO ASSET

14. Up until a decade ago, organic products were reserved for a relatively
small class of consumers. This has changed dramatically over the past
decade. Thanks to product lines like SuperBio, organic products are
now available to and popular with the general public as well. Is it
possible to produce organic food for everyone?
SUPERBIO CAN REVOLUTIONIZE OUR WORLD
OPPURE UN INSIEME DI ASSET

15. UN CONTENUTO PUO’ ESSERE ADVERTISING

16. UN CONTENUTO PUO’ ESSERE UN INFLUENCER

17. Up until a decade ago, organic products were reserved for a
relatively small class of consumers. This has changed
dramatically over the past decade. Thanks to product lines like
SuperBio, organic products are now available to and popular
with the general public as well. Is it possible to produce organic
food for everyone?
SUPERBIO CAN REVOLUTIONIZE OUR
WORLD
SUPERBIO
FARM
ORGANIC PRODUCT
COMPANY VISION
COSA VOGLIO:
RACCOGLIERE DATI UTILIZZABILI

18. Connect all your channels
and automatically extract data
from your content.
ACTIVATE
WEBSITE
CAMPAIGNS
STORES
CRM
MOBIL
E
E-COMMERCE
Profile audience
(anonymous and known)
and understand their interests.
COLLECT
NAME
CONTACT
INFORMATION
PROFILE
ENGAGED WITH THE
FOLLOWING
INTERESTS
ENGAGEMENT
TIMELINE
Get strategic data
to support business decisions.
Brand Identity
Content Marketing
Insight Selling
Customer Experience
ENGAGE
LA CHIAVE: SONO I CONTENUTI STESSI
CHE RACCOLGONO DATI

19. LO COMPRI
DA TERZE PARTI
LO COSTRUISCI CON IL
TUO STORYTELLING
OTTENERE UN PROFILO DEL CLIENTE

20. NAME
CONTACT
INFORMATION
PROFILE
ENGAGED WITH THE FOLLOWING
INTERESTS
Last access: 6 DAYS AGO
From country: ITALY
Number of accesses in last 60 days: 9
ENGAGEMENT
CottonStyle
Jewel
Made in Italy
Extra EU Fabric
Made in EU
Accesories
Classic
Material
Trendy
Casual dresses
Material
Product
PARLARE PROPRIO CON QUEL CLIENTE

21. I CONTENUTI E I DATI SONO PROPRIETÀ
DELLA TUA AZIENDA.
NON DI ALTRI.
ALLORA USALI.

22. I CONTENUTI GENERANO DATI
E I DATI MIGLIORANO LO STORYTELLING
GRAZIE!
TOMMASO.PITTARELLO@THRON.COM