3 Growth Hacks To Test In Less Than an Hour

FOR HACKS = 0; HACKS < 3; HACKS ++
Growth hack your business in less than a hour
@gillesbertaux - @mention - bit.ly/mention-unicorn

GILLES BERTAUX
Growth Manager @ Mention

MEDIA MONITORING SOLUTION
Real time alerts on blogs, forums, social media, etc.

CUSTOMER AS A CULTURE
Building a people-ﬁrst product

ACQUIRE TO BUILD. RETAIN TO GROW.
Kicking churn’s ass

THE RIGHT TEAM FOR THE RIGHT JOB
Marketers, designers & engineers dedicated to growth.

IN GROWTH HACKING EXPERIMENTING IS KEY
Once you ﬁnd a successful hack it’s more a matter of time before it dies.
Hack adoption Curve
Still working Declining efficiency

3 * (HACKS < 1 HOUR)
Experiment, learn & repeat.

#1 NPS: HOW WE REDUCED CHURN BY 50%

1 2 3 4 5 6 7 108 9
NPS: NET PROMOTER SCORE
How likely is it that you would recommend our
service to a friend or colleague?

To detect frustrations and pain points with our paid customers
WE AUTOMATED OUR NPS PROCESS

This is why we came out with our ﬁrst
QUICK & DIRTY NPS-MVP SOLUTION

Let’s take a deep dive into
OUR NPS PROCESS

Step 1: Email sent to all users 1 day after free trial ended

Step 2: Sends visitor to Mention, records the « Answered
NPS Survey » event with score value and free/paid
segmentation, then redirects to a google form
https://web.mention.net/nps?kmi={{email}}&kme=Answered
NPS

Survey&km_NPS
Score=10&km_NPS

type=free&next=free&form_entry.729634105={{email}}
&form_entry.540215436=10
(Great)

User ID
Event name
Score value
User segmentation
kmi={{email}}
kme=Answered NPS Survey
km_NPS Score=10
km_NPS type=free
next=free
form_entry.729634105={{email}}
form_entry.540215436=10 (Great)
User segmentation
User ID
Score value

HOW DO WE USED THIS TO
CONVERT FREE USERS TO PAID USERS?

« Thank you for your honesty »
if NPS score ≤ 6
« Upgrade Promotion »
if NPS score ≥ 9 + « expensive »
« Extend free trial »
if NPS score ≥6≤8 + « upgrade later »
Trial Expired NPS Survey
1 day after

72%
Opened
9%
Replied
15%
Clicked
« Hi {{ ﬁrst_name }},
It’s Jordan from Mention. I was talking to Guillaume over a coffee
and he told me you gave us yesterday a rating of {{ NPS_score }},
thank you for your support !
I noticed you have a not yet upgraded to a premium plan. Seeing
how you like it so much, I’d like to offer you a 30% coupon. »

RESULTS
Cumulated number of upgrades for NPS respondents.
Month 1 Month 2 Month 3
x2
x3
x3.5

HOW DO WE USED THIS TO
REDUCE CHURN BY HALF?

Handled by handUpgraded NPS Survey
1 month after
Pain points handled. CHURN REDUCED BY HALF. Boom.
NPS AS A CHURN REDUCTION PROCESS

WE HAVE COME A LONG WAY
We have dramatically improved this process

IN APP NPS
to improve response rate

FULL SEGMENT INTEGRATIONS
with Satismeter (NPS), Customer.io (emails) and Helpscout (support admin)

Our ultimate goal is to handle most of the frustrations automatically
PERSONAL FEELING PERCEIVED > REALITY

#2 ENRICH YOUR SUBMIT FORMS

WHAT IF I TOLD YOU…
You could get the name, last name and social proﬁles
from a simple email input

SAY HELLO TO AUGUR.IO
API for getting personal data
Let’s get Jeff Clavier’s data

« Jeff Clavier is a man, he went to Paris V University and he
has a master degree in Computer Science.
He works at SoftechVC, he currently lives in Palo Alto CA
and here’s his Youtube Proﬁle: https://www.youtube.com/
user/jeffclavier »
And there’s a lot more…

STEP 1: BUILD A LANDING PAGE
Create a simple form that requires an email address.

STEP 2: LISTEN TO EMAIL AND ENRICH IT
Get the email even before submitting and call the Augur.io API
$('form-input').focusout(function() {
var emailValue = $(‘.form-input').val();
window.augurAPI = "http://api.augur.io/v2/user?key=XXXX&email="+ emailValue;

STEP 3: GET THE DATA & PUSH IT TO SEGMENT
And reuse that data in every app that integrates with your segment account.
properties = {
name: data.PRIVATE.name,
gender: data.DEMOGRAPHICS.gender,
city: data.GEOGRAPHICS.location_city,
country: data.GEOGRAPHICS.location_country,
twitter: data.PROFILES.twitter_handle,
bioTwitter: null,
linkedin: data.PROFILES.linkedin_handle
};

NOW WHAT? OPPORTUNITIES++
Retarget on Facebook ads, Twitter ads…
Customized automated email
Automatic tweets, auto visit linkedin proﬁle…
Endless possibilites o/

#3 PRODUCT HUNT LAUNCH EXPERIMENT

WHO HAS EVER POSTED ON PRODUCT HUNT?

GREAT PLATFORM FOR GREAT PRODUCTS
But also great launch strategies ;)

ENDING UP ON THE HOMEPAGE CAN BE TOUGH
But not impossible if you know the right people

STEP #1 DETECT WHO MIGHT HAVE PRIVILEGES
Scroll, scrap thumbnails images with Kimono and keep occurrences > 5
<div class="post--actions--user" data-popover="click" data-popover-
href="/posts/18201/users/36227" data-reactid=".2.0.2.1.0:$36227">

STEP #2 GET TWITTER HANDLES W/ PH API
Create a CSV with the « username » parameter (which == twitter username)

STEP #3 USE AUGUR.IO TO LOOP CSV
And match twitter id with email

STEP #4 SEND EMAILS & PRAY FOR CONVERSION
Get their names and send personalized email using zapier

SO YES THIS IS FUN BUT…
Even if this could work, you should growth hack by the rules.

Thanks :)
Q: Can I have the slides/code ? 
A: gilles@mention.com
Q: Who are you?
Gilles: @gillesbertaux 
 
Our Product: http://mention.com 
Our Blog: http://blog.mention.com

3 Growth Hacks To Test In Less Than an Hour

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