Whether it is College Recruiting, New Store Openings, Specialty Recruiting (Nurse and Home Health Professionals), Public or Private Job Fairs... This presentation given at HR.com in January by by Agile-1 and AccentCare, provides best practices and step by step strategies to promoting and managing high impact hiring events.

1. ONE WORLD. ONE WORKFORCE.
JOB FAIR/EVENT MANAGEMENT
VOLUME HIRING MADE EASY

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PRESENTERS
Tracey Friend
VP & Practice Leader, RPO
Agile•1
Nicky Westrup
VP, Talent Management
AccentCare, Inc.

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THE ACCENTCARE CHALLENGE!
 FIERCE COMPETITION: Home Health Care
industry job volume increases *10K per month
 All positions are tied to revenue
 Must hire experienced RN’s, OT’s and PT’s
 Provide multiple touch points for all candidates
 Each market has their own brand or there is
limited brand recognition

5. ONE WORLD. ONE WORKFORCE.
OUR APPROACH
Huddle Time
•
•
•
•
Objective?
Audience? Prep Work? Marketplace brand
Site, Resource, and Candidate Experience
Create the plan
Market The Event
• Signage, Flyer, and Creative Development
• Program Promotion, Incentives and Social Strategies
• Targeted resource identification, project outreach and
communications plan
Candidate Outreach & Follow Up
• Screening, Scheduling, and Interviewing
• Virtual Interviews
• Pre-event Outreach, Post Event Outreach, & Survey Management

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THINGS WE CONSIDER

7. MESSAGING & ENGAGEMENT STRATEGIES
FOR THE RIGHT POPULATION
ONE WORLD. ONE WORKFORCE.

8. WHAT WE KNOW ABOUT MARKETING TO NURSES
 Mobil optimized solutions
 Provide multiple paths to
contact a recruiter
 Provide an opportunity to
participate in the career
fair virtually
ONE WORLD. ONE WORKFORCE.
 Reputation makes a
difference
 Be available during non
work hours
 Direct contact with
“people like them” are
important
 Send reminders by phone,
email and interactive
media
 Referrals are powerful
 If they travel, know the
territory covered

9. REPUTATION IMPACTS THE STRATEGY & APPROACH
ONE WORLD. ONE WORKFORCE.

10. MARKETING WITH MEANING
ONE WORLD. ONE WORKFORCE.

11. CONTINUE TO SPREAD THE WORD!
Mobile Text + Voice Broadcast + Instant Message + Email + Social Publishing




Carefully crafted messages
Clear calls to action
Timing is critical
Incorporating the business groups
ONE WORLD. ONE WORKFORCE.

12. COMMUNICATE THE PLAN & YOUR NEEDS VISUALLY!
ONE WORLD. ONE WORKFORCE.

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THE DETAILS MATTER

14. REFINE AND SET THE PLAN IN MOTION
ONE WORLD. ONE WORKFORCE.

15. JOB FAIR RESEARCH & PLANNING
Working The Plan!
ONE WORLD. ONE WORKFORCE.

16. JOB / CAREER FAIR REGISTRATION AND PROMOTION
 Set up the event
 Manage vendors and rentals
 Manage and track candidates
 Coordinate resources and marketing
collateral
 Communicate and promote the event to
candidates
 Create and manage interviewing
schedules
ONE WORLD. ONE WORKFORCE.
 Report on progress

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WHAT HAPPENS WHEN WE MEET?

18. MAKE INFORMATION DISTRIBUTION & RESUME
COLLECTION EASY
 Distribute information at job fairs
 Guide participants to register or
submit resume at a special website
 Engage students and candidates who
are on the go
 Link to social media engagement
strategies
 Promote specialty job postings
embedded in a creative campaign
ONE WORLD. ONE WORKFORCE.

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SPECIAL TOUCHES

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CREATING POSITIVE IMPRESSIONS FOR FUTURE TOUCH POINTS
BOTH IN PERSON & VIRTUAL
Job
Fair

21. CANDIDATE OUTREACH / THE JOB FAIR EXPERIENCE
 Every candidate touched
 Satisfaction survey delivered
 Multi-lingual capabilities
ONE WORLD. ONE WORKFORCE.

22. ONE WORLD. ONE WORKFORCE.
EXECUTION EXCELLENCE:
IN ANY EVENTS BASED HIRING EFFORT
 Standard Operational
Procedures
 Best Practices
 Clear Roles & Responsibilities
 Budget Management

23. IT IS MORE THAN MEASURING HIRES
 Relationship and trust building w/ lines
of business
 Improving brand recognition to improve
future hiring
 Building talent communities to build
upon
 Linked to other short and long term
talent acquisition strategies
– Employee referrals
– Veterans / diversity hiring outreach
Status
Launched
Launched
Launched
Launched
Launched
Launched
Format
Email via
Outlook
HTML Email via
Constant
Contact
HTML Email via
Constant
HTML Email via
Constant
HTML Email via
Constant
HTML Email via
Constant
Purpose
AC Website, CA Career website, Job
Fairs, Book My Interview, Facebook
Job Fairs, Book My Interview, Email
signature line, Hand out contact cards,
Facebook
Drive attendance at the Job Fairs
Call to action to RSVP
Increase referrals and drive attendance
to the Job Fairs
Drive attendance to the Petaluma job
fair
Drive referrals and attendance to the
Petaluma job fair
ONE WORLD. ONE WORKFORCE.
Day of the
week
Actual
Launch
Date
Open Number
Total
Bounce
Number of
/ Rate
Microsite Click
Number
Recipeints 1-week later
Clicks Throughs / Rate
Opt-out
Number
/ Rate
Wednesday
4/10/2013
3,782
660 (19%)
43
155
381 (10%)
36 (1%)
Thursday
4/11/2013
659
83 (19%)
2
15
209 (32%)
0 (0%)
Tuesday
4/16/2013
3,469
401 (12%)
12
31
101 (3%) 5 spam reports
Tuesday
4/16/2013
450
26 (6%)
1
2
1 (.2%)
0 (0%)
Friday
4/19/2013
3,503
472 (13.9%)
N/A
37
103 (2.9%)
22 (1%)
Friday
4/19/2013
458
10 (2%)
N/A
0
0
0

24. ONE WORLD. ONE WORKFORCE.
IMPROVING OUR PROGRAMS
PERCEPTION IS REALITY!
Our surveys and feedback support continuous improvement

25. ONE WORLD. ONE WORKFORCE.
WORKFORCE CHALLENGES. SOLVED.
CUSTOMER FOCUS
 Over 100 active clients
 Network of 2,000+ suppliers
 100% client retention
INNOVATION
 Profits (97%) reinvested into solution
evolution & development
 Technology design
 Tailored solutions for each client
FINANCIAL
 100% Woman minority-owned
 $2.4 Billion (USD) in spend under
contract
 Profitable, with zero-debt

26. ONE WORLD. ONE WORKFORCE.
AGILE•1 SERVICES
POWER-UP
• Contract Recruiters
Trained with
Recruiting Tool Kit
• Resources Available
• Recruiters
• Sourcers
• Recruitment
Administrators
• Ideal For ShortTerm Ramp-Up
• Client Managed
• Recruiter OnBoarding Option
Available
• 6 Month Minimum
Project RPO
• Start and End
Defined Programs
• Full Lifecycle
Support or Special
Program Execution
• Ideal Solution For
• Seasonal Hiring
• Mergers
• New Business
• College and
Veteran Hiring
• Comprehensive
Reporting and
Metrics
• 3 Month Minimum
End-to-End
RPO
Search Firm
Management
• Turnkey Managed
Recruitment Solution
• Full Lifecycle,
Sourcing or
Recruitment
Administration
• Enterprise-wide or
Segment Hiring
• Address Scale and
Capability Gaps
• Social Media
Strategies
• Includes Change
management and
technology
• Multi-year Contract
• Search Firm Vendor
Management
Program
• Spend Visibility
• Managed Approval
and Utilization
Processes
• Consolidated Billing
• Performance
Management
• Consolidation of
Search Firms
• Maximize ATS
Search Firm Portal
• 1 Year Minimum
Blended RPO
• Manage the
acquisition of Full
Time, Contingent
and Payrolled
workers under one
program
• Management of
Supplier Base for
Contingent and
Search Firms
• Consistent Processes
and Candidate
Experience
• Single View Across
Blended Workforce
• Multi-year Contract

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THANK YOU
WWW.AGILE-1.COM