1. DYLAN DAVID DISSECT  DEMYSTIFY 

2. GOOD BAD UGLY

5. WHAT

7. WHO

9. WHY STRATEGY  RESULTS

10. WORK

11. BREEZE ‘TORTURE TEST’

15. GOOD STRATEGY  RESULTS

17. BAD STRATEGY  RESULTS

18. ZV MAGAZINE ‘YELLOW CARD’

19. • 90,858 visitors • 8,106 eCards BAD STRATEGY  RESULTS TASTE

20. SEGO ‘MONUMENT’

21. GOOD STRATEGY  RESULTS the demand for vaccines preventing cervical cancer increased by 556%

23. ‘ GINGERBREAD HAKA’

25. • 2,827 bakery votes to date • 26,170 hits per day GOOD STRATEGY  RESULTS

27. DIAMOND SHREDDIES

30. GOOD STRATEGY  RESULTS 319,987 Canadians have voted

31. CITY MAIL ‘LOG CABIN’

33. GOOD STRATEGY  RESULTS

34. ‘ MAGIC SALAD PLATE’

35. BAD STRATEGY  RESULTS

36. TROJAN ‘VIBE’

37. GOOD STRATEGY  RESULTS

41. UGLY RIP OFF

43. CAJA BANK ‘SENSE & SENSIBILITY’

44. GOOD • 7,000 new customers • Over €2 million deposited in just 40 days STRATEGY  RESULTS

47. UGLY STRATEGY  RESULTS

48. CHARITY

49. ‘ GIVE A FEW BOB’

50. • £7m media interest • Viewed by 83% of UK population • Regular Monthly donations increased up by 580% GOOD STRATEGY  RESULTS

54. UGLY STRATEGY  RESULTS

55. HEARTLAND

57. INCREASED SALES BY 3% IN FIRST MONTH

62. Raised €170,000 more than any previous campaign

63. ‘ SAFIYA’

64. OVER 60,000 LETTERS HELPED SAVE SAFIYA’S LIFE

65. SCOTTEX ‘STRONG MAIL’

67. AMBIENT

76. SINS  Lust  Gluttony  Greed  Sloth  Wrath  Envy  Pride

79. • 51 leads • £1.17m in revenue • £210,00 cost GOOD STRATEGY  RESULTS

80. END

81. GOOD BAD UGLY