My presentation to the U.S. Chamber Regional Government Affairs Conference in Chicago on November 12, 2009.

1. Social Media: A New Tool for Government Relations U.S. Chamber Regional Government Affairs Conference Chicago, IL — November 12, 2009

2. who is this guy?

3. who is this guy? The easy part is the Web site ... The smart part is the engagement. Luanne Lawrence VP for University Advancement Oregon State University

5. what is social media? There’s No Such Thing as Social Media There’s Just Media

6. what is social media? Social Media Tools Allow You to Better Connect with Your Network

7. today’s audience This is all just a fad. I don’t have time for this. I don’t have the budget for this. I’m scared. It’s just for kids. I love this stuff!

8. pop quiz What is the one thing you will find at every single conference you ever attend?

9. you’ve got mail?

10. the cocktail reception Social Media is More Cocktail Reception Than Press Release

11. which tools should you use? Where is Your Audience? Choose the Tool that Fits the Campaign.

12. let’s focus on …

13. please don’t forget … Email is the First and Largest Social Media Tool

14. the town hall ain’t dead The New Town Hall People Gathering, Exchanging Ideas and Getting Active

15. the town hall ain’t dead

16. the town hall ain’t dead How Big is the Town Hall? Hotmail: 375 million active accounts If Facebook was a country — it would be the 4 th largest country on earth. Yahoo: 280 million active accounts

17. getting social How Big is the Town Hall? The number of US online video viewers will grow to 188 million in 2013, from 144 million in 2009. eMarketer.com July 2009

18. getting social People’s use of the mobile phone and the internet is associated with larger and more diverse discussion networks. Pew Internet & American Life Project November 2009

19. it’s all about trust 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Forrester Research, Inc. North American Technographics Media and Marketing Online Survey, 2008

20. it’s all about trust The ‘Forward’ and the Status Update Almost 1/5 of the entire online population publish or read status updates on sites like Twitter.

21. key points Social Media Strategy? No — Content Strategy

22. key points Not Enough Time for Social Media? Then You’re Not Doing Your Job

23. key points Please Kill the ‘E-Newsletter’ … And the press release, too (Audience shakes head, jeers)

24. key points It’s Not Just About “Eyeballs” It’s About Engagement … Activists

25. key points It’s Not Just About Broadcasting It’s About Listening

26. case study #1 The Tweeting Commissioner

27. case study: the tweeting commissioner

28. case study: the tweeting commissioner … about Tony P’s tweet just now. About grand jury subpoenas. I need to know if this is true? Where is he getting this? Would he go on-cam? Feds or Local? Email from CBS Producer, 9/17/09, 4:46 p.m.

29. case study: the tweeting commissioner This is developing fast. He got a notice from Deloitte and Touche on this....he is willing to go on camera and discuss all with you. Best best - call him directly at 312-802-1855. Thanks! Curt Reply to CBS Producer, 9/17/09, 5:04 p.m.

30. case study: the tweeting commissioner “ Cook County Auditors Drawn into Prosecutors Probe” CBS 2 Chicago Story, 9/17/09, 5:40 p.m. “ County Commissioner Tony Peraica, a Republican and persistent critic of Democrat Stroger, tells CBS2 News Thursday evening the accounting firm Deloitte Touche revealed its auditors are being asked to testify before a grand jury regarding audits they've performed for Stroger.”

31. case study #2 The Facebooking Governor Candidate

32. case study: the facebooking governor candidate 3,000 13,000 1,400 10,000

33. case study: the facebooking governor candidate

34. case study: the facebooking governor candidate

35. case study #3 Ax the Software Tax

36. case study: ax the software tax

37. case study: ax the software tax 2 Weeks to Stop this Tax Targeted, Statewide Email List Compelling Action Messaging 2,500 Emails to Legislators — Defeated Tax

38. case study #7 U.S. Chamber of Commerce Institute for Legal Reform

39. case study #7

40. case study: u.s. chamber of commerce “ In its first day, about 5,000 individuals contacted Capitol Hill noting their opposition to the budget, according to Bill Miller, senior vice president at the chamber.” Roll Call “ Beware the Chamber” 3/23/09

41. case study: u.s. chamber of commerce

42. case study: u.s. chamber of commerce

43. Curt Mercadante www.MercStrategy.com @curtmercadante http://facebook.com/mercstrategy curtmerc