1. RETAIL THAT MOVES YOU
Quick Overview
Target Your Best Customers
Like many retailers you have collected a wealth of customer information, and now need an efficient way to use it to
improve sales – a way to create effective marketing campaigns that reach out to your customers and motivate them to
spend. You need customer relationship marketing (CRM).
• Target your message to specific market segments
• Increase shopping frequency
• Build relationships at POS
• Track and report on results
• Minimize waste
• Incent customer loyalty
Datavantage Relate™ Retail CRM unifies the planning, management, and tracking tools your marketing team needs into
one, retail-specific application. From initial analysis, through implementation, execution, and evaluation of results, Relate
lets you build and manage an unlimited number of campaigns and even