This is my presentation during seminar of Content management and multichannel publishing with eZ Publish. Seminar was arranged by NXC Finland - http://www.nxc.fi at Helsinki, October 13, 2010.

1. NXC – OPEN RELIABLE
What social media, SEO and web analytics
got to do with multichannel publishing?
Helsinki October 13, 2010

2. Business optimization
© NXC Finland Oy

3. Insights
for
leargning
customer
behaviour
and
optimizing
marketing
communication
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6. Sales between channels
70,00%
60,00%
50,00%
40,00%
Mail
Phone
Internet
30,00%
20,00%
10,00%
0,00%
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26. Youtube, Vimeo etc.
Facebook, Linkedin, Delicious, Digg,
Slideshare etc. StumbleUpon etc.
Forums, blogs etc. Twitter, Qaiku, Jaiku etc.
© NXC Finland Oy

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29. Insights
for
leargning
customer
behaviour
and
optimizing
marketing
communication
© NXC Finland Oy

30. Business optimization
© NXC Finland Oy

31. Petri Mertanen
www.mertanen.info
Twitter: @mertanen
Skype:petrimertanen
petri@nxc.fi
Tel. +358 400 792 616
NXC Finland Oy beetagg.com
Pasilanraitio 9
FIN-00240 Helsinki
© NXC Finland Oy