1. Purple Cow Sales Process: if you want to know why Purple Cow sells, check out the ‘Presentation,’ ‘Clients,’ and ‘Partners’ tabs. Then play around with the Command & Control Center (C3) buttons. If you like what you see, and want to try it out for your SME, call me. Join the Herd!  Listen to the wisdom of the crowds: it’s one big FGD! Purple Cow 2011 Sales