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2.  V ALUE  P ROPOSITION Purple Cow’s  Unique Selling Proposition
[object Object],[object Object],[object Object],[object Object],More  VALUE… 1 You give  MORE  employee benefits to  all  of your staff! Purple Cow  2011 Value Proposition
[object Object],[object Object],[object Object],+ Less  PRICE…* 2 You get  LOWER  rates for  most  of your staff! Purple Cow  2011 Value Proposition *(insured HMO plans apply to SME only; self-insured TPA plans apply to Large Companies)
[object Object],[object Object],[object Object],[object Object],[object Object],= More  HAPPY-NESS   3 You make  EVERYONE  happy – at the  same   time! Purple Cow  2011 Value Proposition

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Purple cow employee benefits 2011 (value proposition)

  • 1. 2. V ALUE P ROPOSITION Purple Cow’s Unique Selling Proposition
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