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Scaling our digital agency during the 2020 pandemic - Imperial College lecture

  1. 1. Danny Bluestone, Founder & CEO / Cyber-Duck SCALING OUR DIGITAL AGENCY SERVICES DURING COVID
  2. 2. 1. Intro 2. Preparation 3. Before the crisis 4. ‘Lucky’ digital 5. Learning from history 6. Our mantra • Stability • Growth • Togetherness 7. Conclusion TODAY
  3. 3. HELLO. I AM DANNY.
  4. 4. Together, we transform digital For over 15 years, we've delivered impactful change for our clients' complex websites, and digital strategies. We combine solid strategic planning with content, UX and Lead generation tactics to deliver exceptional experiences, every time. RESEARCH 
 & STRATEGY UX & SERVICE DESIGN TECHNOLOGY IMPLEMENTATION DIGITAL 
 OPTIMISATION
  5. 5. Our process ensures high standards 27001 Information Security Management Quality Management System 9241 Human-Centred Design
  6. 6. WHY WE ARE WHERE WE ARE No one could have predicted this ‘Black Swan’ event. We are blinded by the day to day, our monthly pay-check, factual knowledge and history. INFORMATION IS BAD FOR KNOWLEDGE* * Nassim Taleb, The Black Swann @danny_bluestone @cyberduck_uk
  7. 7. Thinking like data scientists and weighing risks, we adapted quickly closing our o
  8. 8. fi ce-hierarchies/ COMMUNICATION - TOGETHERNESS @danny_bluestone @cyberduck_uk ENCOURAGING A NEW TYPE OF MANAGER
  9. 9. COMMUNICATION - TOGETHERNESS @danny_bluestone @cyberduck_uk A COMMITMENT TO THE TEAM’S MENTAL WELL BEING WITH DR ANNA ABRAMOWSKI
  10. 10. COMMUNICATION - TOGETHERNESS @danny_bluestone @cyberduck_uk GAMING NIGHTS WITH THE TEAM
  11. 11. COMMUNICATION - TOGETHERNESS @danny_bluestone @cyberduck_uk WEEKLY YOGA SESSIONS
  12. 12. CONCLUSION
  13. 13. CONCLUSION 1. Live every day in business as if its your ‘last’, be ready for the next white swan or black swan.

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