9. MarketingProgram Specific Case Card Newspaper Banner Ad Web blast with PLCB Yellow Tail Tree Free Chardonnay We will plant a tree in a PA state park for every case of [yellow tail] Tree Free sold in November Clusters 1-5
10. Yellow Tail Classics 750 ml $5.99 Tree Free Chardonnay Cabernet Sauvignon Shiraz Cabernet/Merlot Rose’ Pinot Grigio 1.5 Liter $12.99 Tree Free Chardonnay Pinot Grigio Merlot Sparkling Rose Regular $11.99 Sale Price $7.99 Cluster 1-5
11. Yellow TailSparkling Rose’ Regular $11.99 Sale Price - $7.99 494 cases last year @$36 Zork closure coming soon Cluster 1-5
14. Georges Duboeuf Beaujolais Nouveau Three Kick off parties Pittsburgh Harrisburg Philadelphia Lehigh Valley 150 on premise promotions Aprons, ties, wine openers, banners, Count down calendars Nouveau Web Page Store Bag Stuffers Case Cards 125 in store tastings Cluster 1-5
15. Hahn Estates Hahn Pinot Noir Regular $14.99 Sale Price $11.99 Hahn Meritage Regular $17.99 Sale Price $14.99 Hahn Cabernet Regular $14.99 Sale Price $11.99
18. Luksosowa 750 ml Regular $14.99 Sale Price $11.99 $2.00 IRC Shelf talker Highlighting the “94”rating Cluster 1,2,3
19. Price Growth Quality Lowest Frontline in the U.S. 443% Growth since 2006 New Hampshire - $27.99 Maryland - $27.99 Massachusetts - $28.99 New Jersey - $28.99 New York - $29.99 Pennsylvania - $21.99
20. Van GoghRack Regular $21.99 Sale Price $19.99 Recipe books Pomegranate Dutch Caramel Double Espresso Dutch Chocolate Blue Cluster 1 & 2 50 Targeted Stores
21. Christian BrothersBrandy Christian Bros. Brandy 1.75 Regular $19.99 Sale Price $17.99 Christian Bros. Frost White 750 Regular $9.99 Sale Price $8.99 Christian Bros. Egg Nog 750 $7.99 Cluster 5
33. Evan Williams $11.99 / $10.99 $15.99 / $12.99 $7.99 Cluster 1,2,3,5 Evan Williams Black Evan Williams Honey Evan Williams Egg Nog
34. Luksusowa – Pama - Hpnotiq Pama Regular $23.99 Sale Price $21.99 Hpnotiq Regular $21.99 Sale Price $19.99 Luksusowa 1.75 Regular Price $24.99 Sale Price$22.99 $3.00 IRC Cluster 2,3,5
35. Root / Snap / Boyd & Blair / Siembra AzulPennsylvania for the Holidays
36. Burnett’s Flavors Burnett’s Flavors Regular $9.99 Sale $8.99 Ø The Burnett’s Vodka Brand is the #6 selling Brand in the Control States (Jack Daniels #5 and Crown Royal #7) Ø #3 Selling Vodka in the Control States behind Smirnoff and Absolut (did over 1MM cases in Control states in 2009 (Regular and Flavors) Ø #2 Selling Flavored Vodka Franchise in the Control States (behind Smirnoff) Ø Burnett’s Flavors YTD May up 28% through May Ø Pink Lemonade introduced in June 2009 is now our #4 selling flavor (of 20 flavors) selling over 9,000 cases/month
45. Van Gogh Vodka Gift Set $21.99 4 minis Double Espresso Pomegranate Dutch Chocolate Dutch Caramel 750 Van Gogh Double Espresso Or 750 Van Gogh Blue Vodka