1. Metamorph Consulting Group

2. Entrepreneurial Funding
Sources
• 1 Hour
• 3 Full Presentations Compressed

3. Presented by Metamorph Consulting
Group
save time & money today, empower for tomorrow
Metamorph Consulting Group is a team of Entrepreneurs,
MBA’s and Engineers who work alongside Successful
and Emerging Companies; we provide the Analytical,
Technical and Strategic horsepower that's saves time and
money from existing operations, and empowers
businesses for a sustainable future.

4. Ways we can Help
• Training – Develop the Internal Capability to “Do it
Yourself”. Best Suited for Companies with Cash flow
Restrictions or investing in staff development.
• Collaboration – Additional Horsepower and augmented
staff capability to “Do it Together”.
• Outsource – Suited for Companies with limited resources
or time constraints. “Do it for Me” approach means we do
the heavy lifting, you get the benefits.

5. Today’s EFS Program
• Introduction
• FFF, AI & VC Funding
• Bootstrapping
• Crowdsourcing
• Summary
•
3 Slides of Shameless Self Promotion

6. Legal Disclaimer
• We are not financial advisors.
• Recommend you seek financial advice before pursuing
any of the ideas presented in this online seminar

7. Business need money to grow
$
$$$$$

8. Why Do Businesses Seek Funding?
• 6% Export Activities
• 63% to cover Start-Up costs
• 7 % for R&D
• 24% to Buy new Equipment
POLL – Why do you need funding?

9. Business Financing
•Personal Financing
•Angel investors
•Friends family & fools
•Venture capitalists
•Bootstrapping
•Banks
•Government grants
•IPO
•Friends family
•Crowdfunding

10. Financing Life Cycle

11. How much money you get
• Family and Friends: (FFF) Invests before anyone else at
the lowest price. Typically $10-15k
• Angel Investors: (AI) has at least $1,000,000 or $200,000
annually – is an accredited investor. Invests own money
• Venture Capitalist: (VC) persuades others to put money
into his fund. Invests that money, starting at $500,000
series A funding
• Investment Banker: (IB) does IPO paperwork and sells a
lot of stock, gets 7% of the whole IPO for it

12. When and How Much?
• Idea Stage –It’s an Idea you should seek $0 (You)
• Start-up – $100k Valuation you should seek $15k (FFF)
• Seed Round –$1M Valuation you should seek $200k (AI)
• Series A –$4M Valuation you should seek $2M (VC)
• IPO –$2.6B Valuation you should seek $265M (IB)

13. What’s your business valuation?
• Basic Method
– P&E – (Plant & Equipment)
– EBPITD - (Earnings before proprietor drawings, interest, tax &
depreciation)
– SaVP – (Stock at Valuation Price)
$$$ = P&E + EBPITD + SaVP
POLL – What’s your business worth?

14. What do Investors look for?
• Risk vs. Return
• Action – That You’ve made progress
• An strong & executable plan
• Key Management team members
• A viable business model
• A financial model & financing roadmap
• Clean & Clear IP position

15. How Metamorph can Help
• Strategic Planning, remove risk and develop a strong
executable plan.
• Leadership & Organisation Development, develop a
recruitment strategy & development plan for staff.
• Sustainable Competitive Advantage strategies to ensure
IP is captured and exploited.

16. More Info?
Google: #metabiz investor

17. Start a Conversation
#metabiz

18. What is Bootstrapping?
“To finance your company’s startup and
growth without the assistance of or input
from others”
POLL: Who’s heard of bootstrapping?

19. Who is it For?
•
Startups on a shoestring budget
•
Growing Businesses with stretched resources
•
Lean operations that want to maintain equity stake
•
Bad Credit/No Credit Business in Early Development
•
Cashflow constrained businesses wanting to expand

20. What it’s Not
•
Magic Pill that will solve all your
financial/cashflow problems
•
Easy - It requires Discipline and Effort
•
Something that only small businesses do

21. Advantages
•
Your business will be worth more because less money has been
borrowed, and therefore, no equity positions had to be
relinquished.
•
•
•
You won't have to pay the high interest on borrowed money.
Coming from a stronger position (with less debt on hand), you
look more desirable to external lenders and investors when the
time does come to raise money through these routes.
You can be creative in finding ways to raise profits, without having
to look to external sources. It will give you the added confidence
of business savvy.

22. 6 Sources of Bootstrap Finance
Trade credit for regular purchases
Factoring from Invoices
Customer Financing
Real Estate Equity / Lines of Credit
Vendor Finance
Leasing

23. •How the Apple I was born
•Steve Jobs Went to Byte Shop and got purchase order,
went to Crammer electronics and got parts on trade credit
after presenting purchase order.
•It wasn’t easy, even for Jobs, with no history.

24. •
•
•
Latrobe Valley Based
Formed in 2001 by Darren Kelly & Lance Willis
Focused on developing long-term supplier relationships with
customers in the Pulp & Paper and Power Industries asking for
cash in advance
•
Employing over 100 Employees at peak periods

25. Melbourne Based Manufacturer
•
•
•
Monique & Danielle Started on Personal Savings and in
2009
Won Multiple Design/Product awards and continues to
expand in Clayton on a mix of bootstrapping principles
•
No marketing Budget - All PR

26. More Info?
Google: #metabiz bootstrapping

27. Start a Conversation
#metabiz

28. Crowdfunding
“Collective effort of individuals who network
& pool their money usually initiated via the
internet, to support efforts by other people
or organisations.”
POLL: Who’s Used Crowdfunding before?

29. Crowdfunding Basics

30. Is it Legitimate?
• Make up your own mind
• Massolution put out data showing the
overall crowdfunding industry has raised
$2.7 billion in 2012, across more than 1
million individual campaigns globally. In
2013 the industry is projected to grow to
$5.1 billion. (Confirmed that it did)

31. 2 Types of Crowdfunding
• Donation based funding
• Donate via collaborative goal process in return for products, perks or
rewards.
• Investment Crowdfunding
• Individuals become owners & shareholders for financial return potential

32. Recent Scrutiny
• Funding of a company by selling small
amounts of equity to many investors.
• Scrutiny in the US
• Mentioned in JOBS Act.
• Awaiting tighter Legislation

33. What can be Crowdfunded?
• Disaster Relief
• Artistic Creation
• Political Campaigns
• Not-For Profit Initiatives
• Startup Company Funding
• New Product Developments

34. Top 10 Crowdfund Platforms
• Kickstarter
• Somolend
• Indiegogo
• appbackr
• Crowdfunder
• AngelList
• RocketHub
• Invested.in
• Crowdrise
• Quirky
POLL: Which have you heard of?

35. What’s your Network Worth?
• How much could you potentially raise?
• A. How many people are in your network
•
Social Media Connections and Beyond
• B. Average amount per Contributor
•
Average US contribution is $75
Network Value = A x B

36. Funding Catalysts
3rd Degree
3rd Degree
2nd Degree
2nd Degree
1ststDegree
1 Degree
Core
Core

37. Plan your Funding
Basic
$1K – 10K
Contributors
Campaign (days)
Time required (per day)
Campaign activity
Relationship with network
Intermediate
$10K - $100K
Advanced
$100K+
40 to 20
150 or more
1000+
30-45
30-60
30-75
15 mins to 2 hrs
1 to 2 hrs
2 to 4
Methodical, yet flexible & dynamic plan
involving consistent emails and social
media conversations.
Same as basic, plus.
Same as Intermediate plus.
Blog influence
Press support and broader reach
Established trust between the Project
Leaders and their Tier 1 and part of
their Tier 2 Network
Established trust between the Project
Leaders and their Tier 1 and Tier 2
Networks, and part of their tier 3.
Established trust between the Project
Leaders and their Tier 1 and Tier 2
Networks, and part of their tier 3.
Many times the project leaders are
stars in their niche/community and
have an engaged and energised fan
base

42. Review and Launch

43. How Metamorph can Help
• Strategic Planning, develop your Crowdsource strategy,
choose the right platform, develop the best campaign and
ensure the greatest Crowdfunding success.
• Strategic Marketing to get you the best platform to
communicate your crowdfunding initiative. Get your
campaign to go Viral!

44. More Info?
Google: #metabiz crowdfund

45. Start a Conversation
#metabiz

46. Government Grants
www.grantslink.gov.au
http://www.business.vic.gov.au
http://www.business.gov.au

47. More Info?
Google: #metabiz grants

48. Start a Conversation
#metabiz

49. Metamorph Services
• Business Intelligence & Data Analysis
• Strategic Planning & Innovation
• Asset Optimisation & Reliability
• R&D & Advanced Engineering

50. Metamorph Consulting Group