Turkish online market review

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Motiwe

Telia Sonera Media Miniseminar sunumum

Technologie

TURKISH ONLINE
MARKET REVIEW
Mete Bayrak
Motiwe

INDEX
• Turkish market stats
• Internet TV services in Turkey
• What is next?

Some Numbers From Turkey
Turkish
students
Internet
usage.
%81,89
İzlesene.com
Registered
users
2,5
Million
Unique VAS
users
27
Million

Distribution of Internet Users
ComScore 2009

Turkish Internet Advertisement Revenues
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
$180,000,000
2003 2004 2005 2006 2007 2008 2009 2010
Internet Adv.

Internet Audience Measurement Report
08.2010 Toplist Based on Real Users
RANK Site Real Users Page views Time [hr]
Avg. time spent per
real user [hr:min:s]
Avg. time spent
per visit
[hr:min:s]
Reach-
Internet
Unique
visitors
Visits
1 mynet.com 8.970.967 1.747.671.951 20.107.639 02:14:29 00:11:56 37,67% 28.571.360 101.085.795
2 blogcu.com 8.696.403 74.383.897 1.366.469 00:09:26 00:02:59 36,51% 14.682.567 27.430.483
3 izlesene.com 8.416.882 271.102.289 6.156.985 00:43:53 00:08:02 35,34% 19.896.180 46.000.741
4 hurriyet.com.tr 7.343.259 921.213.853 13.097.680 01:47:01 00:12:27 30,83% 18.354.716 63.134.538
5 milliyet.com.tr 7.048.420 853.485.608 14.724.074 02:05:20 00:14:41 29,59% 18.971.834 60.147.389
6 gittigidiyor.com 5.008.588 193.652.375 2.063.801 00:24:43 00:08:34 21,03% 7.496.598 14.454.601
7 haberturk.com 4.148.176 273.538.866 6.225.490 01:30:03 00:12:35 17,42% 9.750.070 29.688.474
8 kraloyun.com 3.754.468 175.029.934 4.437.627 01:10:55 00:15:33 15,76% 6.852.853 17.131.503
9 ekolay.net 3.683.151 193.432.553 3.591.863 00:58:31 00:11:30 15,46% 7.457.204 18.736.974
10 haberler.com 3.528.364 62.997.285 965.747 00:16:25 00:06:25 14,81% 5.202.586 9.021.015
11 sabah.com.tr 3.525.732 222.027.229 2.242.628 00:38:10 00:07:52 14,80% 6.628.611 17.102.216
12 timsah.com 3.355.235 35.326.073 689.098 00:12:19 00:05:15 14,09% 4.973.042 7.870.752
13 hepsiburada.com 3.278.538 86.223.799 1.206.749 00:22:05 00:08:01 13,77% 4.877.302 9.038.821
14 fanatik.ekolay.net 3.194.515 211.093.485 2.581.852 00:48:30 00:05:31 13,41% 8.636.480 28.045.808
15 internethaber.com 2.647.058 112.467.879 1.987.946 00:45:04 00:09:22 11,11% 5.182.466 12.741.099
16 gazetevatan.com 2.529.399 280.341.784 3.641.086 01:26:22 00:11:40 10,62% 6.285.300 18.724.761
17 haber7.com 2.496.784 124.146.149 3.775.681 01:30:44 00:11:54 10,48% 6.358.985 19.047.224
18 fotomac.com.tr 2.069.814 169.216.992 1.298.445 00:37:38 00:05:28 8,69% 5.077.067 14.265.501
19 itusozluk.com 1.973.412 17.028.814 246.242 00:07:29 00:04:19 8,29% 2.424.092 3.423.679
20 antoloji.com 1.963.043 23.976.154 241.060 00:07:22 00:04:27 8,24% 2.436.919 3.244.785
IAB Turkey August 2010

Digiturkwebtv.com.tr
• Digiturkwebtv is a
portal which offers
access to the Digiturk
content.
• It offers live TV
programming and
VoD as well.
• There is two different
interface for local and
international users.
• Web TV premium
content is Ligtv

Tivibu
• One of the largest
online video service
owned by Turk
Telekom with app.
300.000 users.
• Live and on demand
contents available.
• The service is
accessible through
the web page and
the client.

İsteizle.com
• Dsmart VOD and live
content service.
• The main live content
is Turkish clubs
European Cup
games.

Kure TV
Samanyolu Group
Internet TV Portal

724Sinema.com
Saran Group,
subscription VOD
platform for Windows
Media Center

How to fight with them?
High
Quality
Easy
to use
Social
Media
Be
quick

Summary
• Most of the Turkish Internet users are living in the big
cities and are very young.
• Turkish users are interested in News portals, social media
and content services.
• Video sharing through the Social Media Portals is very
popular.
• Illegal content streaming services collect the biggest
share of Internet video advertisement revenues.

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Turkish online market review

1. TURKISH ONLINE MARKET REVIEW Mete Bayrak Motiwe

2. INDEX • Turkish market stats • Internet TV services in Turkey • What is next?

3. ADSL Penetration In Turkey

4. Some Numbers From Turkey Turkish students Internet usage. %81,89 İzlesene.com Registered users 2,5 Million Unique VAS users 27 Million

5. Distribution of Internet Users ComScore 2009

6. Service Usages ComScore 2009

7. Internet Usage Reasons of Turkish Users

8. Turkish Internet Advertisement Revenues $0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 $140,000,000 $160,000,000 $180,000,000 2003 2004 2005 2006 2007 2008 2009 2010 Internet Adv.

9. Internet Audience Measurement Report 08.2010 Toplist Based on Real Users RANK Site Real Users Page views Time [hr] Avg. time spent per real user [hr:min:s] Avg. time spent per visit [hr:min:s] Reach- Internet Unique visitors Visits 1 mynet.com 8.970.967 1.747.671.951 20.107.639 02:14:29 00:11:56 37,67% 28.571.360 101.085.795 2 blogcu.com 8.696.403 74.383.897 1.366.469 00:09:26 00:02:59 36,51% 14.682.567 27.430.483 3 izlesene.com 8.416.882 271.102.289 6.156.985 00:43:53 00:08:02 35,34% 19.896.180 46.000.741 4 hurriyet.com.tr 7.343.259 921.213.853 13.097.680 01:47:01 00:12:27 30,83% 18.354.716 63.134.538 5 milliyet.com.tr 7.048.420 853.485.608 14.724.074 02:05:20 00:14:41 29,59% 18.971.834 60.147.389 6 gittigidiyor.com 5.008.588 193.652.375 2.063.801 00:24:43 00:08:34 21,03% 7.496.598 14.454.601 7 haberturk.com 4.148.176 273.538.866 6.225.490 01:30:03 00:12:35 17,42% 9.750.070 29.688.474 8 kraloyun.com 3.754.468 175.029.934 4.437.627 01:10:55 00:15:33 15,76% 6.852.853 17.131.503 9 ekolay.net 3.683.151 193.432.553 3.591.863 00:58:31 00:11:30 15,46% 7.457.204 18.736.974 10 haberler.com 3.528.364 62.997.285 965.747 00:16:25 00:06:25 14,81% 5.202.586 9.021.015 11 sabah.com.tr 3.525.732 222.027.229 2.242.628 00:38:10 00:07:52 14,80% 6.628.611 17.102.216 12 timsah.com 3.355.235 35.326.073 689.098 00:12:19 00:05:15 14,09% 4.973.042 7.870.752 13 hepsiburada.com 3.278.538 86.223.799 1.206.749 00:22:05 00:08:01 13,77% 4.877.302 9.038.821 14 fanatik.ekolay.net 3.194.515 211.093.485 2.581.852 00:48:30 00:05:31 13,41% 8.636.480 28.045.808 15 internethaber.com 2.647.058 112.467.879 1.987.946 00:45:04 00:09:22 11,11% 5.182.466 12.741.099 16 gazetevatan.com 2.529.399 280.341.784 3.641.086 01:26:22 00:11:40 10,62% 6.285.300 18.724.761 17 haber7.com 2.496.784 124.146.149 3.775.681 01:30:44 00:11:54 10,48% 6.358.985 19.047.224 18 fotomac.com.tr 2.069.814 169.216.992 1.298.445 00:37:38 00:05:28 8,69% 5.077.067 14.265.501 19 itusozluk.com 1.973.412 17.028.814 246.242 00:07:29 00:04:19 8,29% 2.424.092 3.423.679 20 antoloji.com 1.963.043 23.976.154 241.060 00:07:22 00:04:27 8,24% 2.436.919 3.244.785 IAB Turkey August 2010

10. Digiturkwebtv.com.tr • Digiturkwebtv is a portal which offers access to the Digiturk content. • It offers live TV programming and VoD as well. • There is two different interface for local and international users. • Web TV premium content is Ligtv

11. Tivibu • One of the largest online video service owned by Turk Telekom with app. 300.000 users. • Live and on demand contents available. • The service is accessible through the web page and the client.

12. İsteizle.com • Dsmart VOD and live content service. • The main live content is Turkish clubs European Cup games.

13. Kure TV Samanyolu Group Internet TV Portal

14. 724Sinema.com Saran Group, subscription VOD platform for Windows Media Center

15. What is missing?

16. Your Content Is Already Online

17. Illegal Services in Turkey

18. How to fight with them? High Quality Easy to use Social Media Be quick

19. Summary • Most of the Turkish Internet users are living in the big cities and are very young. • Turkish users are interested in News portals, social media and content services. • Video sharing through the Social Media Portals is very popular. • Illegal content streaming services collect the biggest share of Internet video advertisement revenues.

Turkish online market review

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