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Newspaper Design key terms

Newspaper Design key terms

  1. 1. Layout & Design Key Terms Learning the terminology behind newspaper designMaterial property of the AR Dept. of Education Distance Learning Center. It maybe used for educational, non-profit use only after contacting the ADE DLC athttp://dlc.k12.ar.us ER
  2. 2. Gutter• White space that separates columns and facing pages. Gutter
  3. 3. Double-truck (center spread)• A spread in the center of a publication, printed as one sheet of paper and designed as one unit.
  4. 4. Grid• A pattern of vertical and horizontal lines that form a base on which to place page elements.
  5. 5. Dominant Element• The strongest element on a page, usually a large photo, which leads the reader into the page. Usually 2 ½ times larger than other elements on the page.
  6. 6. Eyeline• A pica of white space that extends horizontally across a spread.• Only necessary in center spreads.
  7. 7. Leading• The white space between lines of type. Leading is normally set at an additional two points. Ten-point type is set on a 12-point leading would be referred to as set 10 on 12, written 10/12.
  8. 8. Font• Traditionally, a complete set of characters in one size and style of typeface (for example, 12-point Arial Italic); used now as a synonym for typeface.
  9. 9. Typeface• Design of a complete set of type characters, specified by a name, such as Arial or Garamond.
  10. 10. Pica• A unit of measurement in design. There are 12 points in a pica and 6 picas in one inch. 12 points = 1 pica 6 picas = 1 inch
  11. 11. Point• A small unit of measurement that describes the size of type. There are 72 points in one inch.• Type that is 72 points is one inch tall.
  12. 12. Ragged• Having uniform word spacing and uneven line length. Type aligned on the left (flush left) and ragged on the right (ragged right) is easiest to read.• This text block is ragged right (flush left).
  13. 13. Justified• Type that aligns, or is set even, on both sides of a column.• This text block is set justified.
  14. 14. Dummy• A full-size drawing of a page showing where all page elements will appear.
  15. 15. Tombstoning• The placing of two headlines side by side on a page or spread. XXXXX XXXXX XXXXX XXXXX
  16. 16. Modular Format• A style of page layout that uses rectangular units, each of which consists of all the visual elements that make up the layout for a particular story.
  17. 17. Mini Column Format• A style of page layout based upon a series of narrow or “mini” columns used to create areas of planned white space.
  18. 18. Nameplate (Flag)• Copy (often combined with a graphic) that states the name of the newspaper in large, bold letters across the front page; includes the volume and issue numbers, publication date, and city and state where the paper is published.
  19. 19. Teaser (window or ears)• Boxed copy that promotes stories inside the issue.
  20. 20. Ears – Tells a little of what is inside the paperDate, School Name PriceVolume & Issue
  21. 21. Index• Copy that lists the page numbers on which sections start.
  22. 22. Headline• A line of copy that serves as a title for a story. Usually cannot be written until the page is designed.
  23. 23. Deck• One level of a headline.
  24. 24. Headline / Decks XXXXXXXXXXHeadline XXXXXXXXXX(both lines)Deck(one line)
  25. 25. Subhead• A miniheadline that indicates what the next section of copy contains; breaks up gray blocks of copy in a story.
  26. 26. Standing Head• A headline for a regular feature in each issue of a publication.
  27. 27. Byline• A line of copy that identifies the writer of a story. By Roxanne Roth The Times
  28. 28. Dateline• A line of copy that identifies the place where the news occurred; important if the story originated someplace other than the city where the newspaper is published.
  29. 29. Jumpline / Continue Line• A line of copy that indicates the page on which the story continues or started.
  30. 30. Jumphead• A brief (one or two word) headline on a page that shows a reader where to start reading the jumped story again.
  31. 31. Refer• A line of copy that refers to a related story elsewhere in the issue.
  32. 32. Caption (cutline)• Lines of copy placed next to a photo that explain the content of the photo.
  33. 33. Photo Credit• A line of copy that identifies the photographer of a particular photo.
  34. 34. Pull Quote• A quote from a story arranged as a graphic in the layout of the story.
  35. 35. Folio• A page number; often includes the name and section of the paper.
  36. 36. Screen• Shaded area; measured in percentages.This is a 30%black screen
  37. 37. Rule• A vertical or horizontal line that serves to accent or separate elements; its width is measured in points. This is a 3 pt. rule
  38. 38. Initial Cap (Drop Cap)• A large capital letter of the opening word in a story; serves as a graphic.
  39. 39. Mugshot• A photo that shows only the shoulders and head of a person.
  40. 40. Infographic• A visual representation of statistical information, such as a map, chart, diagram, or time line. 90 80 70 60 50 East 40 West 30 North 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
  41. 41. Logo• A title with art that identifies a standing feature, such as a column.
  42. 42. Spot Color• One color applied in strategic places on a page.• This page uses a blue spot color for the title.
  43. 43. Clip Art• Ready-made graphics available for use free of charge or for a small fee.Clip Art
  44. 44. Icon• A symbol or image that identifies a particular feature, perhaps a section or standing feature, such as a teacher profile.
  45. 45. Overprint• The printing of one item on top of another. These words are overprinted on the screen.
  46. 46. Bullet• A large dot that calls attention to a line of copy or sets off items in a list.
  47. 47. Facing Pages• Two inside pages that face each other but are not usually printed on the same sheet of paper; together, they form a spread.
  48. 48. Internal Margin• A consistent margin of white space between copy and graphics; usually one pica in width.
  49. 49. External Margin• A frame of white space around the layout marked by the outside edge of at least one block of copy or graphic.
  50. 50. Fold• The middle of a page, where large-format newspapers are folded.
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