How Traditional Advertising Complements Digital
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A short presentation about how traditional and digital advertising can work together to generate better results. Created by www.methodsavvy.com
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How Traditional Advertising Complements Digital
- 1. HOW TRADITIONAL ADVERTISING COMPLEMENTS DIGITAL PRESENTER: JAKE FINKELSTEIN (@TUNDRO) FOUNDER/PRESIDENT, METHOD SAVVY WWW.METHODSAVVY.COM JUNE 14, 2012
- 2. BUSINESS OBJECTIVE METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
- 3. TRADITIONAL APPROACH METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
- 4. THAT’S EXPENSIVE & INEFFICIENT METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
- 5. DIGITAL APPROACH METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
- 6. ONLINE ADVERTISING METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 0 3750 7500 11250 15000 2006 2007 2008 2009 2010 2011 7909 9993 11510 10900 12127 14941 AVERAGING OF 22.3% GROWTH PERYEAR * http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-092811
- 7. ADVERTISING ATTENTION SPAN METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 2000 12 seconds 8 seconds 2012 * http://www.quezmedia.com/blog/Attention-Span-and-Advertising-Infographic
- 8. THE AVERAGE PERSON SEES ROUGHLY METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 ADS PER DAY. 5,000 * http://www.nytimes.com/2007/01/15/business/media/15everywhere.html
- 9. THAT’S METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 EVERY MINUTE WE’RE AWAKE. 5 - 7 * http://www.nytimes.com/2007/01/15/business/media/15everywhere.html
- 10. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 ADS ARE NEVER IN VIEW TO A USER 38% * http://www.behind-the-enemy-lines.com/2012/03/50-of-ads-are-never-seen.html ONLINE ADVERTISING ARE IN VIEW FOR LESS THAN 0.5 SECONDS 50%
- 11. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 Discoverability Credibility Timeliness ACTION
- 12. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 REACH FREQUENCY RELEVANCY
- 13. INTEGRATED MARKETING - ... [a] customer centric, data driven method of communicating... that maximizes impact... at minimal cost. [Wikipedia.org] METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305
- 14. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 1 + 1 = 3 INTEGRATED MARKETING
- 15. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 TV ADS DRIVE SEARCH VOLUME * http://searchengineland.com/does-tv-advertising-help-search-marketing-performance-51623
- 16. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 BRANDED EMAILS PERFORM BETTER * http://www.singleentrypoint.com/branded-email-marketing.aspx 0 1.25 2.5 3.75 5 Business-To-Consumer Business-To-Business Branded Non-Branded 4.8 3.5 +27% 4.5 3.9 +14% Click-Through Rate
- 17. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 AUDIENCE MEDIA CONSUMPTION * http://www.nei.nih.gov/nehep/research/target_population_profiles_communcation_channels_media_usage.pdf
- 18. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 • Increase trust and authority • Extend reach and frequency • Greater brand awareness VALUE OF TRADITIONAL + DIGITAL
- 19. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 INTEGRATED MARKETING EXAMPLES
- 20. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 ENTERTAINMENT: THE MUPPETS GOAL: SHORT-TERM BOX OFFICE REVENUE
- 21. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 ENTERTAINMENT: THE MUPPETS FACEBOOK MOBILE GOOGLE+
- 22. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 ENTERTAINMENT: THE MUPPETS OUT OF HOME TELEVISION PRINT
- 23. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 ENTERTAINMENT: THE MUPPETS (2011) - $158,431,237 (1999) - $23,323,612
- 24. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 RETAIL: DOLLAR TREE GOAL: INCREASE IN-STORE & E-COMMERCE REVENUE
- 25. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 RETAIL: DOLLAR TREE TELEVISION PRINT POINT OF PURCHASE
- 26. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 RETAIL: DOLLAR TREE EMAIL SOCIAL MOBILE
- 27. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 RETAIL: DOLLAR TREE Increased purchase frequency 70% More Spent Per Purchase
- 28. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 B2B: DATAFLUX GOAL: INCREASE LEAD VOLUME & CONVERSION RATES
- 29. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 B2B: DATAFLUX PUBLIC RELATIONS PRINT TRADE SHOWS
- 30. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 B2B: DATAFLUX EMAIL RETARGETING PAY PER CLICK
- 31. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 B2B: DATAFLUX INCREASE IN LEAD VOLUME BETTER QUALITY LEADS
- 32. METHODSAVVY.COM - TWITTER.COM/METHODSAVVY - FACEBOOK.COM/METHODSAVVY - 919.627.1305 A BIG IDEA UNDERSTANDING OF YOUR AUDIENCE RELEVANT CONTENT INVESTMENT IN AN INTEGRATED MEDIA MIX WHAT IT TAKES TO SUCCEED ANALYTICS
- 33. THANK YOU!!! JAKE FINKELSTEIN 919-627-1305 JAKE@METHODSAVVY.COM WWW.METHODSAVVY.COM TWITTER: @TUNDRO DEVIN KELLEY, DIR. CLIENT SERVICES 919-904-4018 DEVIN@METHODSAVVY.COM WWW.METHODSAVVY.COM TWITTER: @DEVINPK10