This document summarizes the product line and technologies of BARRIER Water Filters. It offers: 1) A range of water pitchers, compact systems, and inline systems for tap water filtration in homes and businesses. 2) Five types of replacement cartridges that remove various contaminants like chlorine, iron, fluoride, and hardness. 3) Proprietary technologies like high-quality coconut activated carbon and ion-exchange resins that purify water efficiently. 4) An extensive product portfolio that leads the Russian market with the highest distribution and largest selection of SKUs.

1. BARRIER® Water Filters
Product line-up
1

2. Water pitchers
2

3. Smart
Light
Wide range of pitchers
Extra
Compact
Style
Grand Neo
Grand
Norma
Price
Functional
benefits
Eco
Premia
Basic
models
Mainstream
products
High-end

4. 4
StandardHardness Fluorine+Iron
4 types of cartridges
Classic

5. 5 types of cartridges
Functionality
Basiс product
for tap water
Product for price
sensitive
consumers
Specialty products:
• iron removal
• hardness removal
• fluorination

6. 6
High quality coconut
activated carbon
High efficient ionic-exchange
resin
Activated carbon impregnated
with silver
Unique fibrous ionic-exchange
material
Technologies
Sealing thread prevents mixing
contaminated and clean water
Fluorinating component

7. Barrier Standard (Barrier-4)
• chlorine…………………….....up to 97%
• petroleum products……..up to 99%
• pesticides…......................over 95%
• phenols………………………..up to 100%
Efficient tap water filtration
Product Range - Cartridges

8. • Performs standard purification plus:
• unique fluoridating component enriches water
with fluorine according to sanitary standards
• efficient caries prophylaxis
Tap water efficient filtration and
carries prophylaxis
Product Range - Cartridges
Fluoride+ (Barrier-5)

9. • Performs standard efficient removal of chlorine,
chloroform, phenol, anionic surfactants, iron,
heavy metals’ ions plus:
• efficient removal of Mg and Ca salts from water
• protects from scaling
Tap water efficient filtration and
excess hardness removal
Product Range - Cartridges
Hardness (Barrier-6)

10. • Performs standard efficient removal of
chlorine, chloroform, phenol, anionic
surfactants plus:
• efficient removal of inorganic iron
• removal of iron………………......over 98%
• removal of heavy metals........over 97%
Tap water efficient filtration and
iron removal
Product Range - Cartridges
Iron (Barrier-7)

11. 11
Multi packaging

12. Inline systems
for domestic and professional use

13. To
Full Range of Inline Systems
From
Simple
and
Compact
To
Professional
Solutions

14. Compact Inline Systems
no need to install into water supply system
SELECTA OPTIMA
• Easily connects to
a faucet
• Universal adapter
• Build-in calendar
300 liters of pure water
• Compact tabletop
filter
• Easily connects to
a faucet
• Build-in calendar
1500 liters of pure water

15. Special Domestic Inline Systems
VM
• High quality sediment
filter installing into water
supply system
• Enough efficiency to
protect washing
machines
• 2 modifications for
different tube sizes
Aqualine
2 500 liters of
pure water.
• Ultra compact inline
system for tap water
• Complex purification
with 2 l/min efficiency

16. BARRIER®Shower Filter
3 months of shower
without chlorine
• Easy to install
• 10 l/min efficiency
• Up to 50°C temperature
• New segment in Russian
market

17. PROFI – one of the market leaders
Monolithic lid
• no leaks
Transparent body
• shows the water purification
process
• reminds user to change cartridge
3 stages guarantee
effective
purification of tap
water
10 000 liters of pure
water User-friendly
design:
• explains the stage’s
characteristics
• helps to put in the correct
cartridge

18. 4 solutions for typical
water problems
PROFI Standard
Purification of city tap water
PROFI Hard
Decreases hardness of water to optimal level
PROFI Ferrum
Purification from dissolved iron
PROFI Complex
Purification from dissolved iron and reduction of
hardnessAppealing & user-friendly package
• remarkable in self-service stores (ex. DIYs)
• explains benefits to the customer

19. K-OSMOS
easy-to-use domestic RO filter
5 000 liters of crystal pure water
• 100% purification from all contaminants
• 100% solution for water hardness problem
• 100% protection from all bacteria and viruses
• Elegant design
• Easy to change cartridges

20. BARRIER ® Professional Systems
Private houses, summer
houses, cafes, restaurants

21. Professional Solutions developed for
different customer needs
Standard Hard Ferrum Complex
Apartments
Houses, cafes
Large houses,
hotels,
restaurants

22. BARRIER
22
• Successful continuous growth since 1993
• Leading market player in Russia and CIS
• Technology leader
• Capable and efficient production
• Strong commitment to quality

23. Geography of research
Novosibirsk
Krasnodarр
Samara
Roston-na-donu
Ekaterinburg
Kazan
Best distribution
23
• Retail audit of the regional representation of water filters
• Marketing research in over 5270 stores

24. 24
54,00%
44,00%
12,00%
40,00%
27,00%
0
0,1
0,2
0,3
0,4
0,5
0,6
BARRIER Aquaphor Geyzer Brita Others
Unweighted distribution
BARRIER
Aquaphor
Geyzer
Brita
Others
July 2009
Distribution

25. Representation of the positions
assortment of different brands at retail
outlets (Share SKU *)
25
34
26
4
24
12
Number of SKU
BARRIER
Aquaphor
Geyzer
Brita
Others
* Share SKU (stock-keeping unit) - a percentage ratio of the
number of product lines positions brand / manufacturer to the
total assortment of positions of all brands / manufacturers,
recorded in the sample population
July 2009

26. Geography of research
• Moscow
• Mytischi
• Korolyov
• Schyolkovo
• Balashikha
• Reutov
• Lyubertsy
• Dzerzhinsky
• Vidnoe
• Podolsk
• Scherbinka
• Odintsovo
• Krasnogorsk
• Khimki
• Shodnya
• Dolgoprudny
• Lobnya 26

27. 27
Representation of the major
brands in retail stores (Pitchers
category)
55,00%
38,00%
6,00%
19,00%
8,00%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
BARRIER Aquaphor Geyzer Brita Others
Unweighted distribution
BARRIER
Aquaphor
Geyzer
Brita
Others
December 2009

28. 28
Representation of the positions
assortment of different brands at retail
outlets (Share SKU *)
42,00%
30,00%
4,00%
15,00%
9,00%
Number of SKU
BARRIER
Aquaphor
Geyzer
Brita
Others
* Share SKU (stock-keeping unit) - a percentage ratio of the
number of product lines positions brand / manufacturer to the
total assortment of positions of all brands / manufacturers,
recorded in the sample population
December 2009

29. Total (7 cities)
BARRIER has best distribution in
main Russian cities
29
0%
10%
20%
30%
40%
50%
60%
BARRIER Aquaphor BRITA Geyzer Others
Total distribution data

30. 30
Total (7 cities)
38%
28%
20%
4%
10%
Number of SKU
BARRIER
Aquaphor
BRITA
Geyzer
Others
* Share SKU (stock-keeping unit) - a percentage ratio of the
number of product lines positions brand / manufacturer to the
total assortment of positions of all brands / manufacturers,
recorded in the sample population
December 2009

31. BARRIER USP
• Modern production facilities, no influence of people
factor (low defect rate 0,001%)
• Strong commitment to quality
• Own unique developments and research devision
• 5 types of replacement cartridges
• Patents holder
• Capable and efficient production
31

32. Thank You!
32