This document is a letter of intent from Ashley Metzgar explaining her interest in pursuing a specialization in graphic design along with a degree in creative advertising at Michigan State University. She discusses feeling overwhelmed by career options as a transfer student but realizing advertising is what interests her most. While advertising is already visual, she wants to study graphic design more in-depth to complement an advertising degree. Ashley believes her creative background and organized personality will help her succeed in these programs.
2. Letter of Intent:
As a first year transfer student to Michigan State University
from the Illinois Institute of Art-Chicago, I was overwhelmed
with the number of possibilities and career paths I had to
choose from. During the last two semesters I have spend a lot
of time exploring the different opportunities and realized that
creative advertising is what I have been searching for. Although
advertising is already a visual business, I would like to pursue
the visual aspect more in depth by studying graphic design as
well. A graphic design specialization would complement an
creative advertising degree, providing me with a variety of
skills, ultimately creating more opportunities for my future. I
am confident that with my creative artistic background, ability
to communicate with others and my organized personality that
I will be successful with in these two departments. I have a lot
of pride to be a Spartan and am excited as well as motivated to
finally have something specific to work toward.
3. Objective: Produce two monochromatic
color schemes using tints, shades, and
tones of one warm and cool color with in
two identical designs. Understand
balance and harmony through
monochromatic designs.
Gouache paint.
Photographed in
black and white.
4. Objective: Color wheel
containing one continuous
image with twelve mini
monochromatic pieces.
Show emphasis through
value while demonstrating
accuracy of hues for all
twelve colors using tints,
shades and tones.
Gouache Paint.
Photographed in black and white.
5. Symbolic Self Portrait
Objective: Use of a complementary color scheme that includes
tints, shades and tones to create harmony and contrast.
Gouache Paint.
6. Objective: Implement various color harmony relationships from the
color wheel and apply them to designs in order to achieve design
solutions. Marker/Color Pencil.
7. Objective: To create
an effective visual
representation of a
specific movie or film
combining text and
image.
Marker/Color Pencil
8. Objective: Design a new package and container for a product
using both additive and subtractive processes. Each design
should incorporate and image or text as well as keeping in mind
the functional aspects of the product being conceived.
Essentially: Foam Core Board & Styrofoam
Margarita Beach
Tumbler &
Packaging.
9. Objective: From a readymade object
create a sculptural 3-D design using
form and repetition.
Readymade Object: Plastic Wall
Anchors
