4. Increase your ROI & Grow Market Share Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007; 2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL avg. annual auto insurance spending (HH) ($743 per car 1 * 2.17 (avg. # vehicles per Hispanic household 2 )) $1,612 # Hispanic HHs that have auto insurance (Hispanic households that have any auto insurance provider 2 ) 376,269 Base revenue (Projected Hispanic Customers *Avg. spent) $606,545,628
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6. Are you getting your piece of the pie? Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007; 2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total Annual Hispanic Revenue: $607M
7. Auto Insurance Size of the Prize Client Specific Example: Allstate
8. Increase your ROI & Grow Market Share Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007; 2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ IL avg. annual auto insurance spending (HH) ($743 per car 1 * 2.17 (avg. # vehicles per Hispanic household 2 )) $1,612 Allstate Hispanic Market Share (Hispanic households whose auto insurance provider is Allstate 2 ) 21% # Hispanic HHs that have auto insurance (Hispanic households that have any auto insurance provider 2 ) 376,269 Projected Allstate Hispanic HH auto insurance customers (market share*total Hispanic HH customers) 79,016 Base revenue (Projected Hispanic HH Customers *Avg. spent) $127,373,792
9. New Revenue Revenue Growth + 1 % Hispanic Market Share = + $6.1M + 5% + $12.1M + $18.2M + 10% + 14% Hispanic Market Share + 2 % + 3 % Hispanic Market Share = = Source: 1: 2009 National Association of Insurance Commissioners: Average Auto Insurance Expenditures by State, 2007; 2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
11. Opportunity abounds for casinos in the Chicago Hispanic market Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue; 2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+ Total Chicagoland/IN area casino revenue (Total revenue from casinos in the Chicagoland/IN area in 2008 1 ) $2.251 Billion Total # of casino visitors (visited a casino in the past 12 months 2 ) Average revenue per customer (total casino revenue/total casino goers) $1,112.61 2,023,171 # of Hispanic casino visitors (# of Hispanics who visited a casino in the past 12 months 2 ) Revenue from Hispanic casino goers (# of Hispanic casino visitors*average revenue per customer) 230,254 $256,182,903
12. Are you getting your piece of the pie? Total Annual Hispanic Revenue: $256M Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue; 2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+
14. Opportunity abounds for casinos in the Chicago Hispanic market Source: 1: American Gaming Association Survey of Gaming Entertainment, 2008 Chicagoland, IL/Ind. Casino revenue; 2: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total Chicagoland/IN area casino revenue (Total revenue from casinos in the Chicagoland/IN area in 2008 1 ) $2.251 Billion Total # of casino visitors (visited a casino in the past 12 months 2 ) Average revenue per customer (total casino revenue/total casino goers) $1,112.61 230,254 Revenue from Hispanic casino goers (# of Hispanic casino visitors*average revenue per customer) # of Hispanic casino visitors (# of Hispanics who visited a casino in the past 12 months 2 ) 2,023,171 $256,182,903
16. Increase your ROI & Grow Market Share Average $ Spent by Hispanics on ALL Fast Food (per person / per month) Total # of Hispanic Fast Food Customers (per month) $56/month 1 544,543 2 $30,494,408 3 Total $ spent by Hispanics on Fast Food (per month) Source: 1. 2009 Global Insights – $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. 544,543 Hispanic fast food customers determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers
17. Are you getting your piece of the pie? $30.5M Source: 1. 2009 Global Insights – $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. 544,543 Hispanic fast food customers determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers Total Hispanic Monthly Revenue: 3
19. Hispanic Monthly Revenue – Chicago DMA Source: 1. 2009 Global Insights – $56 monthly fast food spend is determined by Avg Annual expenditures per Hispanic HH: ($2,477) divided by avg Hispanic HH size (3.7) divided by 12 months, 2. Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 3. Total monthly per person expenditure multiplied by total # of Hispanic fast food customers, 4. Arby’s share of total monthly Hispanic fast food customers (5%) determined by Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Adults 18+, 5. Arby’s Hispanic monthly revenue = Arby’s Hispanic market share (5%) * $ spent by Hispanics on fast food (per month) Average $ Spent by Hispanics on ALL Fast Food (per person / per month) Arby’s Hispanic market share (Hispanics who visited Arby’s in the past 30 days) 5% 4 Arby’s Total Hispanic Base Revenue (per month) $1,524,720 5 $56/month 1 Total # of Hisp. Fast Food customers (per month) 544,543 2 Will produce New Revenue: Which amounts to Revenue Growth of: +1 % +20% +$305K/month +2 % +40% +$610K/month +60% +$915K/month Increasing Hispanic Market Share by: +3 % $ spent by Hispanics on Fast Food (per month) $30,494,408 3
21. Average $ Spent on Furniture (avg. $ spent on furniture by HH in the past 12 months) $1,871 186,772 Increase your ROI & Grow Market Share # of Hispanic HHs that bought furniture (Hispanic HHs that purchased furniture in the past 12 months) $349,450,412 Base revenue (Projected Hispanic Customers*Avg. spent) Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
23. Are you getting your piece of the pie? $349M Total Annual Hispanic Revenue: Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
25. Increase your ROI & Grow Market Share Average amount spent on furniture Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent on Furniture (avg. $ spent on furniture in the past 12 months) $1,871 The Roomplace’s Hispanic Market Share (purchased furniture at The Roomplace in the past 12 months) 9% # of Hispanic HHs that bought furniture (purchased furniture in the past 12 months) 186,772 Projected Roomplace Hisp. HH customers (market share*total Hisp. HH customers) 16,809 Base revenue (Projected Hispanic Customers * Avg. spent) $31,449,639
27. Increase your ROI & Grow Market Share Average amount spent on furniture Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Average $ Spent on Furniture (avg. $ spent on furniture in the past 12 months) $1,871 # Hispanic customers who bought furniture (purchased furniture in the past 12 months) 186,772 Base revenue (Projected Hispanic Customers * Avg. spent) $349,450,412
29. Hair Salons Size of the Prize Client Specific Example: Mario Tricoci
30. Grow your business by targeting Hispanic women! 532,249 Hispanic Women 18+ 1 use hair salons 2 88% Total Annual Revenue = $140,513,700 468,379 Salon users 10 Mile Radius $300/yr 3 Avg. spent Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+; 2: Mintel, “Professional Beauty Services, December 2005,” Mintel International Group Ltd.; 3: ($50 est. average spent per visit * 6 avg. visits per year 2 )
31. Look at the opportunity in your own backyard! Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+; 2: Mintel, “Professional Beauty Services, December 2005,” Mintel International Group Ltd.; 3: ($50 est. average spent per visit * 6 avg. visits per year 2 )
32. Are you getting your cut? Total Annual Hispanic Revenue $140.5M (within 10 miles of all Mario Tricoci’s locations) Source: 1: 2009 Geoscape Intelligence System, Inc, 2009 Estimates, Non-Overlapping Ring Trade Area Report Based on 2009 Hispanic Population Women 18+ (578,682) and Mintel, “Professional Beauty Services, December 2005,” Mintel International Group Ltd. (88%); 2: Mintel, “Professional Beauty Services, December 2005,” Mintel International Group Ltd. (6 visits per year); 3: ($50 est. average spent per visit * 6 avg. visits per year 3 ); 4: Determined by total Hispanic female salon users (per year) 2 * $300 (per year) 3 3
34. Average $ spent on Wireless (avg. $ spent on wireless service in the past 12 months) $88/mo # Hispanic wireless customers (Hispanics who currently use a wireless phone) 899,645 Base revenue (projected Hispanic customers * Avg. spent) $79,168,760/mo. $1,056/yr $950,025,120/yr. Increase your ROI & Grow Market Share Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+
36. Source: Hispanic Scarborough, 2009 Release 1 (Mar 2008-Feb 2009), Chicago, Household, Adults 18+ Total Annual Hispanic Revenue: Are you getting your piece of the pie? $950M