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User Research
by: Vladimir Melnikov (a researcher, product and innovation manager)
Time
Depth of product
understanding
Conceptual
design
Detailed
design
Production
and testing
Launch
and promotion
Support and
development
User
research
Opportunity
assessment
Iteration
Time
Depth of product
understanding
Conceptual
design
Detailed
design
Production
and testing
Launch
and promotion
Support and
development
User
research
Opportunity
assessment
Iteration
Time
Depth of product
understanding
Conceptual
design
Detailed
design
Production
and testing
Launch
and promotion
Support and
development
User
research
Opportunity
assessment
Iteration
Research
Production
Evolution
Activity
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
The only important thing
about design is how it relates
to people
— Victor Papanek
by Tom Stables
Hidden needs
1983...
20 years
of evolution
So what?
Technology
UX
Classic controller
evolution
New context of usage
Wii Remote, 2006
Consumers consume,
users use, people live
— Rama Gheerawo
DOUG DIETZ
Watch
Hear
Try
Try
Watch
instagram.com/gapsight
instagram.com/gapsight
instagram.com/gapsight
instagram.com/gapsight
People ignore design
that ignores people
— Frank Chimero
instagram.com/gapsight
instagram.com/gapsight
Wanna try?
Hear
Needs finding Solution testing
Designing a product is
designing a relationship
— Steve Rogers
Bo!Arrrrgh! Woof woof
User
Transitions not pages!
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
Always ask yourself:
What do I want to learn about users
by making this prototype?
I’ll be back in
an hour. Don’t do
anything stupid.
instagram.com/gapsight
instagram.com/gapsight
Every weapon has a manual, I'm sure this has one, too.
Computers are to
design as microwaves
are to cooking
— Milton Glaser
You can’t experience
the experience until
you experience it
— Bill Moggridge
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
А
BB
Edward H. Adelson
Intermediate step
Prototyping
Bodystorming
Metaphor and analogy
Shinkansen
Kingfisher
JR 500
Vice versa
10x
A design isn’t finished
until somebody is using it
— Brenda Laurel
Just one more time
Research
Production
Evolution
Activity
Data driven
People driven
Action driven
Imagination driven
Vladimir Melnikov
this.is.melnikov@gmail.com
instagram.com/gapsight

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