The keynote I gave at #nfpsm in London on 13 June 2011... without the narrative.

1. NHI
people
D
Putting people
at the the of your
b u s in e s s
social media strategy
@stevebridger
#nfpsm

2. 1. The world is changing faster
than we can reorganise
2. Loyalty to charity brands is
being augmented by a closer
affinity with charity employees
3. Move from ‘just add social
media’, to ‘we have a strategy’,
to ‘we are a social organisation’

4. C
“It is difficult to get a
man to understand
something when his
salary depends on his
not understanding it”
we have
manufactured Upton Sinclair
more complexity

5. 9
W
the day-
to-day
sorry... gone
to another
meeting

6. behaviours largely
established inside ...outside the workplace
the workplace

7. Thanks to @stuartwitts for creating this graphic for me

9. “...ordinary conversation became
quite audible to my ears.”

12. It’s about being
present at the
right time and in
the right way

14. Content strategy
Participation strategy?
Commitment strategy?

15. “Philanthropy is the business of passion”
- Lucy Bernholz
Employee Pa
A
ssion Indicators

16. Finally...
The more we remain in our silos
and feel constrained by our job
descriptions, the greater the
disconnect between us and our
supporters
Are you ready to shape the future of your organisation?

17. Thank you
Steve Bridger - Builder of Bridges
@stevebridger
“we build too many walls and not enough bridges”
Isaac Newton