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Nestle Flavored Milk
Group Members ,[object Object],[object Object],[object Object],[object Object],[object Object]
NESTLE FLAVORED MILK ,[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Analysis ,[object Object],[object Object],[object Object]
[object Object],Supplier Manufacturers (Milk processing companies) Distributors Wholesalers Retailers Customer
Promotion and advertisement   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major competitors ,[object Object],[object Object],[object Object]
Substitute Products and Competing Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market Analysis   ,[object Object],[object Object],[object Object],[object Object]
Analysis of marketing mix variable   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five year marketing plan - - - Introducing new flavor Product Targeting Urban and rural areas - Same as previous year Bringing more areas under coverage Place in five different cities with strong distribution  Placement Promote in all areas of Pakistan  - Value addition Special offers Organizing and sponsoring different events   Promotion Reminder  Reminder  Reminder Persuading High advertisement Advertisement 2013 2012 2011 2010 2009 Category
Thank you

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Nestle flavored milk presentation

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  • 13. Five year marketing plan - - - Introducing new flavor Product Targeting Urban and rural areas - Same as previous year Bringing more areas under coverage Place in five different cities with strong distribution Placement Promote in all areas of Pakistan - Value addition Special offers Organizing and sponsoring different events Promotion Reminder Reminder Reminder Persuading High advertisement Advertisement 2013 2012 2011 2010 2009 Category