An update on social business and how businesses are using social tools.

1. Michael Fauscette,
Group Vice President, Software Business Solutions
©Copyright 2011 IDC
2011 IDC

2. From “Knowledge is Power”
To “Sharing Knowledge is Power”
© 2011 IDC

3. 2011: Business has changed!
• Hyper-Connected
• Global
• Hyper-Competitive
• Innovate!
• Decentralized
• Mobile
http://www.telegeography.com/product-info/map_internet/images/internet_map09_lg.gif
© 2011 IDC

4. Behavior has Changed
• Customers & employees
are congregating online
• Turning to trusted
sources for advice & help
• Shift of influence &
relevance
• BYO attitudes
© 2011 IDC

5. The Social Business
Organizations that apply emerging
technologies like Web 2.0
accompanied by organizational,
cultural, and process changes to
improve business performance in an
increasingly connected global
economic environment.
© 2011 IDC

6. What is Social Business?
Customers Partners
Employees Suppliers
Culture – Process – Organization
© 2011 IDC

7. It’s not about
technology, it’s about
changing business
culture
© 2011 IDC

8. © 2011 IDC

9. Q. Have you implemented an enterprise social software solution like IBM (Lotus Connections), Jive Software,
Salesforce.com (Chatter), Lithium Technologies or Novell (Pulse)?
N = 700
© 2011 IDC

10. What is Social Business?
Q. What initiatives do you regularly conduct (at least 1 X per week) using social software for business purposes today?
(1=most frequent, 3=frequent, and 5=least frequent)
N = 679
Excludes “Other”
Mean Responses
© 2011 IDC

11.  Empower and enable people
 Destroy Silos
 Transparency and trust
 Relationships
© 2011 IDC

12. Reasons Why Conducting Social Initiatives:
Learn, Share, and Communicate
Q. Why are you conducting social initiatives for business purposes today?
© 2011 IDC N = 700

13. The Benefits of Enterprise Social Software:
Usage, Relationships and Smarts
Q. In your opinion, what are the key benefits with using social software?
Time savings =
11-30%
© 2011 IDC N = 700

14. Q. How much time do you save by using social software as a productivity tool?
N = 700
© 2011 IDC

15. Socialytics
Customer Social
Data Data Social Data
Web
Analytics Corporate Data Intersection of highest
value information
© 2011 IDC

16. Barriers
• Culture
• Threatens traditional models of power &
control
• Incorrect incentives
• Silo's
How can you expect to talk to your customer
when you can't talk to each other?
© 2011 IDC

17. Social Business Challenges
Q. In your opinion, what are the key challenges/concerns associated with using/implementing social software?
N = 700
© 2011 IDC

18. Social Business Maturity
Stage One: Experimentation
Stage Two: Compartmentation
Stage Three: Integration
Stage Four: Operationalization
Stage Five: Optimization
© 2011 IDC

19. Contact
Michael Fauscette
mfauscette@idc.com
Twitter: @mfauscette
Blog: www.mfauscette.com
© 2011 IDC
© 2011 IDC