This document discusses Ex Machina, a social gaming company that has been operating since 2001. It provides multiplayer and cross-platform gaming across web, mobile, TV, and console. It integrates social gaming and broadcasting by allowing people to play games with friends while watching shows. Ex Machina has experience developing multiplayer applications and for mobile. It offers scalable client/server technology and acquired another company to expand its TV integration capabilities. The document then discusses several potential monetization strategies for social gaming including premium/freemium models, advertising, data mining, and promotions.
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#online tuesday The Floor is Yours: Igor van gemert
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4. One of the first Social Gaming companies(Since
2001, Offices in Amsterdam and San Francisco)
Multiplayer
◦ Flexible and robust client & server technology
Cross platform: web, mobile, TV, console
◦ Play anytime, anywhere, on any device
Broadcast integration: TV Play Along
◦ Watch a show, play with friends, beat the nation
Social gaming: play with your friends
◦ Deep integration with Facebook, Netlog, Hyves, ...
5. 9+ years experience in multiplayer application
development.
7+ years experience in mobile.
Scalable and proven client / server technology.
Ex Machina acquired Airplay developer TV play
along application on iPhone, Java, BREW.
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8. 500 million active users There are more than 100
50% of our active users log on to million active users
Facebook in any given day currently accessing
Facebook through their
Average user has 130 friends mobile devices.
People spend over 500 billion minutes
per month on Facebook
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11. Play To TV situation
Editorial use of socio- Live interaction with TV content
and demographic data
Live interaction social groups
12. Gameplay
Premium
Freemium
Monetizing user data
Advertisement
In game adds
Pre-roll
Bannering
2nd screens
13. Relationship with viewer
Lead generation
Rich consumer contacts
Data mining
Promotion of brands and campaigns
Mass Media 2.0
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15. People start changing channels when the
commercial block starts.
Change the mindset let’s switch to the
commercials !
16. User case Car Brand Battle / Scheduled Gaming
Incentive win car. Everyone is a winner !
Outdoor Advertising
Watch commercial block Scheduled Quiz
19:59 RTL 4 Tournament.
Alert on mobile phone
Quiz alert.
Friend inviter on Snetworks
17. Jackass Expert ! Scheduled entertainment.
Incentive Meet and Greet
Or Reward with telephone credits
18. Jackass Expert ! Scheduled entertainment.
Incentive Meet and Greet
Or Reward with telephone credits
19. Jackass Expert ! Scheduled entertainment.
Incentive Meet and Greet
Or Reward with telephone credits
Censored
Watch tv
now.
You are rewarded
With 10 prepaid
Mtv minutes