Meet the Media Guru is a project financed by public institutions in Milan, Italy that organizes seminars introducing international experts on new media and innovation to a large, diverse audience. The project aims to further discussion on emerging technologies and their impact. Since 2005, Meet the Media Guru has hosted over 16 seminars attended by hundreds of professionals, students, designers, artists and executives to discuss topics like social networking, interaction design, digital art, and sustainability.

1. MEET THE MEDIA GURU A project of Maria Grazia Mattei MGM Digital Communication MEET THE MEDIA GURU Promoted by Forum Net Economy Comune di Milano, Provincia di Milano, Camera di Commercio di Milano In collaboration Mediateca di Santa Teresa Sezione Digitale Biblioteca Nazionale Braidense

2. Meet the Media Guru is a project financed by public institutions to nourish and enrich the debate over new media and the future of innovation. Meet the Media Guru is a programme of seminars offering to a large and diversified audience a unique opportunity to meet and liase with international forerunners. Meet the Media Guru stages projects and ideas. Over the years has become a point of reference for a growing community looking for inspiration and international perspective. Meet the Media Guru pays particular attention to the format. Using multimedia communication tries to create an immersive ambiance and to involve participants (those who phisically attend and those connected on the web).

3. From its launch in 2005 , Meet the Media Guru is supported by the Municipality of Milan, the Province of Milan and the Chamber of Commerce of Milan. Meet the Media Guru is also supported and hosted by Mediateca di Santa Teresa , the multimedia section of Biblioteca Braidense (one of the most importantant Italian libraries).

4. Meet the Media Guru targets a large and diversified audience of professionals and university students. Participants have an age ranging from 20 to 60 and have quite different backgrounds. ICT people mix with media and advertising professionals, designers, artisits, executives working in manufacturing sectors. What they have in common? A great attention for the impact of new tchnologies on the world of production and on social and cultural trends. From 2005 to 2008 we have built a mailing of almost 14,000 contacts . Of which 4,700 resgistered themselves to be part of Meet the Media Guru Community .

5. Quick facts : 2005 - 2008 16 Meet the Media Guru seminars (on average 250 partecipants) 4 Meet the Media Guru Executive seminars (on average 100 partecipants) 1 Meet the Media Guru - Focus on Italy 13600 contcts 11000 busienss and professsionals 2600 university students 4700 registired “guristi” 200 partecipants in Second Life events 582 registered on Facebook groups 15.000 card invitations sent by post 1300 press contacts 485 published news

6. Digital Communication Social Networking Interaction Design vie del digitale – digital crossroads Art and science Entertainment Sustainable development

8. March 3 2008 Interaction IDEO Design and innovation Digital future Bill Moggridge May 12 2008 Body as interface Vincent John Vincent September 2008 Zerofootprint Green social network Ron Dembo November 4 2008 Middle East TV and Web 2.0 in the Arab world Donatella Della Ratta November 28 2008 Sharing economy Innovation in open network Creative Commons Joi Ito

9. February 20 2007 The pursuit of semplicity: design, technology, business adn life John Maeda May 23 2007 Digital Images and Digital languages The new frontiers of the mind Andrea Granelli May 29 2007 Interactive Cities Cities as perpetuum mobile Spacefighter: Evolutionary City(Game) Winy Maas June 12 2007 Artificial life Biotelematics Transgenic art Eduardo Kac December 19 2007 Digital Project Generative architecture Places and shapes of culture Cristiano Ceccato

10. 27 January 2006 Les e.magiciens Digital creativity Marie-Anne Fontenier March 16 2006 Internet is no paradise Geert Lovink May 9 2006 From virtual reality to Teleportation Jaron Lanier October 20 2006 Interactivity Manual Input Session Seminar-Performance Golan Levin

11. March 10 2005 Meet Joi Ito Wireless life Connected society Creative Commons May 20 2005 Meet Lev Manovich What is new media?