vendor deck

1. Premier Restaurant Network
Spring 2012

2. Our Story
2007: First popup goes live at Echo Global
Logistics in Chicago
2009: Viral popularity spreads to ten
companies in the 600 West building
2010: Two Echo executives leave to start
Fooda
2011: Raised $1.3 MM from Lightbank and
other Angel Investors
Premier Vendor Presentation Spring 2012

3. Our Vision
For Consumers: For Restaurants:
• Discover local restaurants • Access to 43k+ Chicago business
• Simplified lunch professionals
• Support local businesses • 1-1 marketing opportunities
• Membership to a connected food • Introduce food to ideal audience
community • Drive repeat customers and loyalty
• Exclusive access to premier network • Promote word-of-mouth awareness
Premier Vendor Presentation Spring 2012

4. Our Network
3,000 emp. 700 emp. 600 emp. 1800 emp. 1,500 emp. 1200 emp. 3,300 emp.
600 emp. 400 emp. 600 emp. 600 emp. 400 emp. 300 emp. 250 emp.
…and many more!
250 emp. 240 emp. 160 emp. 100 emp. 300 emp.
Premier Vendor Presentation Spring 2012

5. Our Audience
Business professionals Food enthusiasts
Chicago-based
Discretionary spenders
Social and engaged
Captive and loyal
Water Cooler Talk
Premier Vendor Presentation Spring 2012

6. Our Reach
225 W. Washington 222 S. Riverside Plaza
1200 Tenants 3000 Tenants
Over 43k+ and counting!
Corporate
17,000+
Commercial
Residential
5,000+
Residential
21,000+
Streeter Place Kingsbury Plaza Alta @ K-Station Aqua
1250 Tenants 1000 Tenants 1200 Tenants 1800 Tenants
Premier Vendor Presentation Spring 2012

7. Partnership Opportunities
Select Popup
Delivery, Digital Buffet-style, Face-to-face
Catering
Events, Tastings
Premier Vendor Presentation Spring 2012

8. Popup Overview
Rotating buffet-style events, sell directly to customers at corporate, residential and
commercial buildings
a Top of Mind Marketing.
• Consistent marketing exposure
• Face-to-face
• Trial of 5,000 customers at no marketing
.
cost
b. Repeat Customers.
• Brick and mortar tie backs
• Track individual purchase history
• Dine-in specials for slow times
c. Limited Menu.
• Pre-negotiated with our dedicated team
• Bring your best sellers and introduce new
items!
• Competitive pricing
Premier Vendor Presentation Spring 2012

9. How it Works
When are you free?
Menu Finalized Scheduling Staffing
Targeted Marketing Onsite Materials Payment
Premier Vendor Presentation Spring 2012

10. Catering Overview
Pre-paid special events, pre-negotiated menu, food prepared offsite and delivered onsite-
Menu Price-points:
minimal staffing required for specific events
a Exposure.
• Face-to-face with ideal audience
• Potential for offsite business
lunches/dinners
$8
$12 Pre-negotiated
menus
.
$15
• Introduction to captive audience
$22
b. Repeat Customers.
• Brick and mortar tie backs
• Continued events at locations
• Special events
c. Pre-Paid Order.
• Pre-negotiated with our dedicated team
• Fooda works with the customer to meet
needs
• 48-hour minimum window
Premier Vendor Presentation Spring 2012

11. How it Works
Event Details
Menu Set Drop-off
Finalized
<48hrs
Staffing Payment
Premier Vendor Presentation Spring 2012

12. Select Overview
Fooda’s delivery product, employees order online from one restaurant, Fooda sends
manifest and delivery instructions for drop-off!
a Hands-free.
• Individual orders, one drop-off
• Tracked digitally
• Asset-light
.
b. Delivery Service.
• Brick and mortar tie backs
• Manifest w/ detailed instructions
• Dedicated Fooda liaison
c. Limited Menu.
• Tastings completed by Fooda
• Menu set between partners
• Nine items, margin-based
Premier Vendor Presentation Spring 2012

13. How it Works
Menu Set Marketing Order Closes
<48hrs
Delivery Payment
Premier Vendor Presentation Spring 2012

14. What’s it Cost?
Description Express Popup Select
Basic Start-up $0 $0 $0
Custom Start-up $50-300 $50-300 $0
Site Fees X $125-250 X
Membership Fee X X X
Premier Vendor Presentation Spring 2012

15. Awareness & Loyalty
We offer an unmatched avenue for promoting both continued awareness AND loyalty
Awareness
Loyalty
Premier Vendor Presentation Spring 2012

16. The Breakdown
Catering Popup Select
Annual Reach 5k+ 43k+ 5k+
Operations 0-2 person crew Buffet-style, 3 ppl Single drop-off
Marketing Face-to-Face Face-to-Face, Digital Digital
Frequency Weekly/Monthly Daily/Wkly/Monthly Daily/Wkly/Monthly
Menu $8-$22 Limited/Fixed 9 Featured Items
Meals Served 10-450 30-250 10-60
Cost $0 $125-$250 $0
Premier Vendor Presentation Spring 2012