1. Role of
Technology in Real Estate
Presented by:
Manan Choksi
Regional Director
RE/MAX MGM
2. Why Technology is important?
What to look for in a technology?
Online Reputation Management
Social Media Marketing
Search Engine Optimization
Google Tools
Email : Use of Outlook
Database Management
Proper Listings
3.
4. Cost of living keeps on increasing
Productivity has to take care of inflation and
ambition
Do more in less time : Use technology
Improve your image: Increase your sales :
Reputation Management
Technology is only important when it
increases your income or reduces your
expenses.
5. Should be affordable, easy to use, widely
acceptable, from a good company.
How does it help me in making my every day
life easy?
Do I have a need for the feature, the new
technology provides?
Is it reliable? (will it work when I need it the
most?)
6.
7. Customers are online
Prospects are online
Competitors are online
People dissatisfied at you for no reason are
online
Future of your company is … online!
8.
9.
10.
11.
12. To track your reputation : Google Alert
To make your reputation: All the things we
discuss today…
13.
14.
15.
16.
17.
18. Your target should be to have a reputation of
an expert in your :
◦ Geographical farm : for e.g. have maximum content
mentioning the name of your focus area
◦ Commercial / residential: if you specialize then
focus all content on that.
◦ Small news of that area: New opening of shop, new
scheme in that area, even reviews of restaurants
will give you the reputation you need.
19.
20. People check everything they find about you
online before meeting you.
It takes 20 years to build a reputation and
five minutes to ruin it. If you think about that,
you'll do things differently.” Warren Buffet
21.
22.
23. Its how we are communicating as a culture
1 billion active facebook users
Its here to stay Referrals
Reach your clients
Education for all
Its viral Reputation
Build your online presence
Its free! Relationships
23
24. Social media is not advertising
Social media is not public relations
Social media is not branding
Social media is not only about technology
25. • The party goes on with, or without you.
• When you get to the party, listen and mingle
before you talk.
• Keep the conversation thread going naturally.
• It’s not all about you.
• If people like you and need what you do, they
want to work with you.
25
28. At A Glance
• Launched: May
• Launched: early
• Launched: 2005- 2003
2006
2006 • 100 Million
• 500 Million
• 1 billion Users
Users
• Photos: multiple • Photos: profile
• Photos: profile
galleries picture
picture
• Privacy: based on • Privacy: user
• Privacy: user
user settings controlled
controlled
• Connections • More
• Primarily used to
between friends “professional”
push
and acquaintances communication • Includes
• Sharing and updates Executives from
communication, every Fortune
photos, updates 500 company
• Less sharing of
photos, updates 28
29. Facebook users in
India : 6,03,39,300
Mumbai: 59,94,460
Ahmedabad : 10,17,280
Pune: 21,87,180
Targeting these users is the key !!
(as on 20/10/2012)
30. Humans have Facebook profile
◦ Max limit of 5000 friends
Groups are friends following similar topic
Businesses have Facebook Page
You cannot advertise a profile page or a
group.
31. All your updates are Public
You can choose to make each of your post
either
◦ public
◦ only to friends
◦ friends of friends.
For a friend request you get, and you reject it,
he/she becomes your subscriber, who can
view your public updates
40. 5 Facebook likes
5 personal message : only 20% of email
messages are opened, while 80% of Facebook
messages are opened.
5 Comments on others‟ status.
41. Political comments
Religious comments
Racist comments
Jokes with bad taste
Disrespect to women : They are decision
makers for buying a home!
Over posting
Repulsive photos
Remember: there is no dislike button
42.
43. Free
5 Steps to be more powerful on YouTube
Get keyword suggestions from autocomplete
feature
Use the Youtube Keyword suggestion tool
Add title, description, tags, etc
Annotations or notes
Try Youtube promoted videos
48. Make PPT
Upload it!
You are done slidesharing !
49. Another place people search for content
You can present your properties in form of
PPT and send link to prospects
You can present your office profile/ BA profile
and bring out points which are your USP
For an exclusive project: make one PPT and
share across the network
50. Free
Work on scheduling 2 tweets a day
Link to your Facebook page
Add profile to customized business
directories
List Management
51. Rules of Thumb
• Be Yourself, Keep It Personal
• Be Of Value, Be Helpful
• Engage and Inspire
• Don’t Spam
• Don’t Over-Tweet
• Manage Your Time Using -
Social Networking
51
52. Seven Deadly Sins
• Not Listening
• Not Being Involved
• Self-promoting
• Not Adding Value
• Not Being Honest
• Hard Selling
• Over-posting
52
53. • Register on as many social media websites as
possible.
• Keep same picture on all sites
• Blog, update with content, photos, videos
• Traffic to Conversion is key
• Manage your Facebook page effectively
54. Build a website - Free with Gryphtech
Dynamic site gets better ranking
Use Slingshot to manage content
Write articles : original
Blogs - Free
Images and graphics
Be the face that people recognize
55.
56.
57. BG : Before Google
AG: After Google
Total information which was created from
inception of mankind till 2003 is now created
every 48 hours !
58. Get notified via email whenever new content
is available for a particular keyword
For example: a builder of your area
Lifetime validity !
59. News.google.com
Scans thousands of websites continuously
Choose your favorite subject and design your
page.
60. Use them to show locations of your listings
Show nearby area of your property
Use for showing distances
Use for showing directions
66. A place to write a lot of text matter
Write links to:
◦ Office website
◦ BA website
◦ Property website
Will increase SEO of those links
Fastest way to become an expert, in just
about anything
67.
68.
69. Free
Positives Negatives
It is easy to stay in Too many emails
touch Too many junk emails
Documented thing Managing multiple
Free, fast and email accounts
omnipresent Cant search old emails
if computer changes
Best form of offline
Cant print everything
communication
as paper load will be
too much
70. 1. Outlook express : free with windows
2. MS outlook: with MS office
MS Outlook has advanced email
handling features to improve your
efficiency.
71. Can sort emails
Can delete useless emails
Can save emails
Search it fast
Manage folders
Easy search in all saved information
Multiple email address setup
72.
73. Create a folder for „Processed Mail‟
Create a folder for „To be Processed‟ Mail
Follow a 0 mail in Inbox policy
Create a task for e-mails
Follow accountability process for yourself
74. • Calendar : appointments and
reminders
• Tasks: to do lists with
priorities
• Contacts: maintain your
address book: your goldmine
• Notes: rough information
75. 85% people don‟t back up
outlook data file.
Back up outlook data file!
Its .pst file, which gets
updated every time you
send and receive.
76. You can configure Gmail on your
outlook
Gmail reads your email and shows
you advertisements
Gmail is not unlimited: after limit
gets over, either you pay or go
through tedious process of deleting
useless messages
Gmail doesn‟t sort emails according
to size, so cant delete heavy
messages
77. Offline messages available in
outlook.
Doesn‟t look professional to use
a “free” email ID.
A person who can‟t afford email,
can he give a right advise for a 1
crore property?
78.
79. Always use your RE/MAX ID for
communication
It has 500 MB storage space.
You should have a proper signature which
has all contact information
You may use your photo as your email
signature for the first email you send to
customer.
80. Past Clients
Current Clients
Sphere of Influence : Friends, Relatives
Geographic Farm
Niche Farm
Business Owners of Same Area
Agents in the area
Agents outside the area
82. • Is online filing cabinet to
store any files to be able
to retrieve them with ease
from any computer.
• Share your files with
colleagues or clients and
close the sale faster.
83. • Attend every meeting
from the comfort of your
home by using video
conferencing with Skype.
• Put up to 10 people in a
virtual meeting,
requiring only a
computer and a webcam.
86. Listing
Print Design
Materials Center
A good You Tube
Photo
Facebook
Video
SlideShare
Twitter
PPT
Blog
87. Property with an excellent view over looking a
river, sea and a hill.
Very upmarket locality.
3 bed room, fully furnished, good wood work.
Parking for 2 cars.
88.
89.
90. • Clean homes
• No clothes lying
• No garbage
• Should not be able to determine the property
unless you have exclusive mandate
91. Use a good camera
Better lighting
No cloudy day
View from inside
92.
93. Buyers require more information e.g.: floor plan,
elevation photos, views, amenities etc.
Buyers prefer to see properties over internet and
short list rather than visit each and every option
Buyers don‟t have time
Buyers can be outside city or even country.
Buyers want to share information with others
94. • Brokers need to:
–make quality leaflets to give as handouts
to customers
–Promptly respond over email
• If they work in network: Technology is critical for
sharing information
• Smartphone challenge: using apps to search
properties
