1. Annual Conference, April 23-24, 2014
Getting Corporations in Your Corner
Kevin McGinnis
Pinsight Media+ powered by Sprint
@mcginnis_k

2. Corporations
&
Entrepreneurship
Why Corporate
Engagement Matters
Kevin McGinnis
Vice President – Sprint/Pinsight Media+

3. • The Sprint Story
• The Three Basic Questions:
1.Why Do We Care? (Community)
2.Why Should a Corporation Care? (CEO)
3.What Should They Do?
Agenda

4. 4
We used an external view to help us decide where to apply ourselves
How can Sprint help
stimulate the
QUALITY &
QUANTITY of
entrepreneurs in the
region?
Sprint has audience –
Promote the
ecosystem and raise
awareness?
It’s not just about Sprint, how
do we engage or peers, both
locally & nationally, and be
recognized as THE thought
leader in the space?
How does Sprint provide
ACCESS to internal resources,
national contacts and
CONNECT the dots?
Can Sprint be a catalyst to
grow/retain BUSINESS,
DEVELOPER, and DESIGN
talent?
How does Sprint PARTICIPATE
in & INFLUENCE the local
Venture Capital market?
Addressing the Needs

5. 5
+
Sprint KC Venture Fund
Sprint Mentor
Network
What Sprint Did in 2013

6. “Big Companies Will Ruin This”
Why it Matters to the Community
1
1. Seeding Business
Problems
2. Tech & Invention Transfer
3. Market & Customer
Validation
2
1. Distribution
2. Consumption
3. Platform & Technology
Partner
4. Funding (all phases)
3
1. Infrastructure
2. Access
3. Mentorship
4. Engagement & Leadership

7. CORPORATE BENEFITS
BUSINESS DEVELOPMENT & INNOVATION
• External Vision & Invention
• Partner Development (Easier To Do Business With)
• Internal Innovation
• How do you find the next “S-Curve” or process improvement
COMMUNITY & CORPORATE SOCIAL RESPONSIBILITY
• Economic Development
• Technology Advancement
• Employee Volunteers
• More Attractive as an Employer
CULTURE
• Employee Satisfaction
• Skills Growth & Appreciation
• Entrepreneurial Lessons
• Helps Drive Innovation Culture
How Does a Big Company Benefit?

8. 1. Get Engaged – Do
Something
2. Employee Engagement
3. Create a Mentor Network
4. Back the “Winners”
5. Re-State Your Problems
6. Ask the Question – “What
Can We Do to Help?”
How Do We Do It?

9. Thank you!
Any questions? Please reach me at
kmcginnis@pinsightmedia.com
Or
Follow me on Twitter @mcginnis_k