Goals for business social media must align with the nature of the tool. The success of your social media campaign will depend on the quality of your content and conduct. Here are tools and methods to help you efficiently maximize your expectations and results.

1. Connect with Mike

2. The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet Social Networks.

3. Social Media Marketing Should I be worried if my Xing is on the Ryze? Mike Hanbery, M.B.A .

4. Terms Web 2.0 New, interactive nature of the Internet Social Media The industry in which social networks operate Social Network A closed group of entities that exchange content

5. Terms Post Anything a user publishes. Share Similar to forwarding an email. Tag Words or phrases that define content. User A person with an account on an Internet social network.

6. Terms Culture Norms of behavior within a social network Social Capital Social network “currency”

9. Social Media and the Sales Funnel

10. Social Media and the Sales Funnel

11. Social Media and the Sales Funnel

12. Social Media and the Sales Funnel

13. Social Networking Content Inform/Entertain Self Promotion Articles, Opinions Blog, Specials Clients, Partners Achievements What are others saying? Forward, Reply What are others saying? Know, React 80 – 90 percent 10 – 20 percent

15. Content Development

16. Social Media and the Sales Funnel

17. Social Media and the Sales Funnel

18. Two Principal Success Factors Content Participation

20. The Fourth “R:” R.O.I .

21. The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet Social Networks.

22. Connect with Mike