Employee Engagement

1. Employee
Engagement

2. Human Elements
United next-generation
States
Generations
Traditionalist Baby Boomer Gen X Gen Y
Birth Range 1922-1945 1946-1964 1965-1980 1981-2000
n-gen
Total 48.7 million 78.3 million 63.3 million 80.4 million
% of Population 17% 28% 23% 29%
Source: The Human Element Images and Concepts are adaptations of The Dow
Chemical Company’s Human Element Commercial; Buahene, A.; Kovary, G. (2007).
Loyalty Unplugged, Philadelphia : Xlibris. ISBN 13-978-1-4257-4926-2

3. Generational
Clashpoints

4. 3 Types of
Employees
Engaged – 29%
ALIVE
Not-Engaged – 56%
AWAKE
Disengaged – 15%
ASLEEP
Source: Gallup Organization 2006 Research

5. Turnover
&
Job
Satisfaction

6. Why Do
They
Leave?

7. 07
Customer
Satisfaction Motivation
Hu
(emotion) (discretion)
7E+09
Satisfaction
=
Engagement
&
Engagement
Effectiveness
(cognition)
Satisfaction + Motivation +
= Customer Satisfaction
Effectiveness = Engagement

8. Let’s see what the experts have to say…
“People want to be part of something larger than
themselves. They want to be part of something they’re
really proud of, that they’ll fight for, sacrifice for, that they
trust.”
Howard Schultz,
Chairman of Starbucks
“Employee engagement first. It goes without saying that no
company, small or large, can win over the long run without
energized employees who believe in the mission and
understand how to achieve it. That's why you need to take the
measure of employee engagement....”
Jack Welch,
Former CEO of General Electric

9. “The people who are doing the work are the moving force
behind the Macintosh. My job is to create a space for
them…”
Steve Jobs,
CEO of Apple
“If the employees come first, then they're happy, ... A
motivated employee treats the customer well. The
customer is happy so they keep coming back, which
pleases the shareholders. It's not one of the enduring
Green mysteries of all time, it is just the way it works.”
Herbert D. Kelleher,
CEO of Southwest Airlines

10. For More Information
Michelle Hill
712-322-1112
www.americaninst.com
mhill@americaninst.com