Why Your Business Needs Twitter

“Why Your Business Needs Twitter”

Financial Planner Reveals How To Use Twitter To
Build:
A Following - A Brand and A Profitable Business

Mark Huber, CFP, Author

Hello and Welcome!

Well, what’s all the fuss about Twitter?

Have you even heard about it?

If you’re an entrepreneur or business owner you may not have or if you have just
dismissed it as another Internet “fad” or “social media” experiment gone wrong…

We’ll I felt much the same way until recently.

My name is Mark Huber, and with over 22 years in the financial services industry
I felt that Twitter was just for people with to much time on their hands…

However, as I explored this social media platform I began to realize that it was
much more.

Copyright Mark Huber & SuccessOnTheFly Enterprises 2010
All Rights Reserved
http://SuccessOnTheFly.com
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In this short report I will help you demystify Twitter and help you to learn how to
use it in the workplace and to promote your business.

So, with that said, where “social media” platforms – specifically, Twitter - is great
is through its BRANDING capability!

If you can build a strong brand for your product or service than a strong following
is bound to develop for you.

The bigger the following the larger opportunity for more sales.

At the end of the day – sales is the end result of effective marketing – and Twitter
in my opinion is the easiest and most “viral” way to either begin building or to
begin solidifying yourself, your message, your brand, your product or service as a
market leader - and everyone wants to follow a leader – and this is where Twitter
comes in!

Twitter is by FAR the best and easiest way to do this.

This next step will have you on Twitter within the next 3 minutes flat:

1. Set up your own Twitter account at: http://Twitter.com Try to use your own
name first off - its usually best… For example you could have “bob smith” so your
Twitter account link would appear as: http://Twitter.com/bobsmith

If that name is taken – Twitter will let you know.

When you have set up your account make sure that you have created your
“profile” and “settings” properly. And that’s it!

Twitter has an excellent “help” section where most FAQs are answered – or you
can just jump in to the deep end of the pool as it were and learn as you go – its
your call.

On a side note, when I first learned about Twitter “my name” Mark Huber was
already in use. So, rather than branding myself as markhuber1 or something
similar I begun branding myself with my company name “successonthefly”

In fact, I invite you to “follow me” on Twitter at:
http://Twitter.com/successonthefly

2. Now, use “search.twitter.com” to find people who are interested in your
particular niche, service or business. Try to find those who look interesting to
you and who already have a few followers of their own. I suggest not “following”
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more than 5 per day. (Twitter has some kind of algorithm that when it detects
more than this number being followed daily they can suspend your account for
“suspicious activity”. Not to worry. I have found that for every one you follow –
often 2 will follow you back…

Then every couple of days use “FriendOrFollow.com” to find out who is following
you back – get rid of the ones who are not following you and repeat the process…

3. Put a link on any page of your blog or website where there is no other “call to
action”. This means that you don’t want it to appear on an optin page or a sales
page…anything that would draw your viewers away from your goal – of having
visitors opt in to get a report or series of emails from you or to read your product
or service offering via a sales page.

Also, use your “twitter” signature as your “signature” on forums, etc…

4. Email your list about your twitter signature. Simply tell them to follow you!
Make sure that you give them an immediate benefit by following you. (A free
report or an audio recording – something of highly perceived value!)

When you have a few hundred followers, you will be able to run “twitter only”
promotions and build your brand even more.

The great thing about twitter vs. email is that it has a 100% deliverability rate!

In fact, you just may have gotten this report because of the steps which I have
outlined above…
However, with one minor but viral “twitter tweak”…

You see, this report is the transcript of an audio recording which I did.

That audio recording was made available to you immediately upon “following”
me on twitter..
But this report was delivered to you in exchange for “twittering” about it to YOUR
followers.

Now can you “see” the power of twitter?

Now, I must confess that initially I was confused on how to use Twitter to benefit
my own business UNTIL I downloaded TweetDeck (http://TweetDeck.com)

TweetDeck is a great desktop application that allows you to review and post
status updates on Twitter and Facebook simultaneously.

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I now personally feel that TweetDeck is a "must have" application for anyone who
wants to make sense of Twitter.

Why?

Because TweetDeck allows you to sort the people you follow on Twitter into
groups!

As a Twitter newbie, visiting your Twitter home page can be initially intimidating.
You will see post after post from people who you are following all jumbled
together – in order received but with no common elements or theme like a “back
and forth” email conversation…
So, by putting TweetDeck to work you can actually follow those “tweets” that
actually have something interesting to say and you have a powerful tool that
keeps you at the forefront of what is happening in your industry and on the Web.

TweetDeck not only allowing you to limit the number of Tweets (Twitter micro
posts) that will be shown at any time but also allows you to discard all Tweets
you have seen with one click.
Furthermore, using TweetDeck makes sense of the flow on a Twitter topic…

You will see what I mean when you begin using it!

Since using TweetDeck, I have had a much better Twitter experience.

So how can you use Twitter for business?

Twitter is an excellent tool for LINKING and this is the real value for businesses.

By using Twitter to point people to content on your website, articles you have
written either on or off your website, or by linking to a service you want to
highlight - you drive traffic!

Google also actually indexes Twitter. So your Twitter page will appear in the
organic search results.

Now, if you have a blog or website, don't waste your time using Twitter to point to
your blog posts or web pages.

For this you will want to use TwitterFeed (http://Twitterfeed.com)

You'll get new Twitter followers by posting your TwitterFeed right onto your blog
or web pages.

Why is this important?
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Well, people who may not have known your Twitter ID can now simply click the
bottom "follow me link" and start following you on Twitter!

How cool is that?!.

To become successful in using Twitter for your business you must determine:
“What would I like to get from this type of social media?” Then begin giving that
type of value away – and you will be immediately rewarded with a growing
following!

Many times people who you follow will in turn choose to follow you. That's how
you initially build up your Twitter base.

Another cool “Twitter trick” is that you can reply to any of your followers directly
by putting an @ in front of their Twitter ID.

For example, if you wanted to send something to my direct attention use
@successonthefly at the very front of your Twitter posting and click enter.

However, just remember that this post is seen by all followers on my site and on
your Twitter site.

Now, if you are wanting a private exchange, go to the direct message link on the
Twitter.com site and select a follower by Twitter ID name and send your message
from there. This note will be private.

If you are using TweetDeck, you can just click on a follower's Twitter ID icon and
then select to send a direct message or @reply to them. TweetDeck will
automatically insert the correct syntax for you in the Tweet.

Following are some Twitter applications that can really make life and your
workload less like work and more like fun – all the while keeping you productive
and “on top” of things…

Twuffer (http://Twuffer.com) – Twuffer is a Twitter post scheduler. With
Twuffer you can schedule select a posting schedule by day and time of when you
want your Tweets sent out.

On a side note: To make maximum use of the 140 characters you are limited to
with Twitter make sure to take advantage of TinyURL at:
(http://www.TinyUrl.com) to change any long URLs you may have to save space.
This way you can write more without wasting space on a long URL.

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TweetBeep (http://tweetbeep.com) This application allows you to manage your
online Twitter reputation.

Here are some additional free resources I have used to learn about maximizing
Twitter.

http://tweetingwithyou.com (A Twitter Video Series)

http://www.dominating-twitter.com (This will show you how to use Twitter)

http://www.twitter-muscle.com (This will teach you Twitter Etiquette)

http://www.tweetlater.com (This will help you manage your Twitter Account.)

http://www.tweetelitepro.com/ (Will help create a massive following on Twitter.)

How you use Twitter and its various tools and applications is all about YOUR
personal business needs.

The very best advice I can give you is begin using Twitter now!

And all of the very best to you as you begin creating a following for you - your
brand and your business and for your online success!

Cheers!

Mark Huber

PS: Want to learn more about Twitter? Check out The Twitter Masters and
discover more powerful strategies on how to begin using the power of Twitter to
grow your brand and your business today!
_______________________________________________________

"It's Your Life! Plan For It! Then Live Like You Mean It!"
_______________________________________________________

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Follow Us:
http://Twitter.com/successonthefly

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http://SuccessOnTheFly.com/facebookfanspage.html

Our Family Of Sites:
http://SuccessOnTheFlyMarketing.com
http://TalkAndMakeMoney.com
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Contact Us:

Mark Huber
SuccessOnTheFly Enterprises
8380 Ash Street
Richmond, British Columbia,
V6Y 2S3 Canada
Tel: 604-207-9970
Fax: 604-207-9971
Email: mhuber@SuccessOnTheFly.com

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About the Author

Mark Huber, CFP

Mark Huber is a proud Canadian living in scenic Richmond, British Columbia,
Canada.

Mark enjoys sharing cutting edge marketing ideas and practices with those who
also share a passionate vision for creating true wealth and living their dream
lives.

“It’s Your Life! Plan For It! Then Live Like You Mean It!”

The purpose of this report is to share the tips, tools and strategies to help
business owners and individuals become financially and personally - Set For Life!

My #1 passion is (and always has been) helping people to accomplish their
personal and financial goals.

With over 22 years of experience in the financial services industry my 9-5 “day
job” is running my successful financial planning practice.

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Even though I have been “online” since 1999 my really big successes began over 3
years ago…and were directly attributable to the “Internet Marketing” industry.

My financial practice ramped up incredibly when I began to put into place the
tools, ideas and strategies that I was learning – and continue to learn and
implement…

Furthermore, I subscribe to the ideal that when we discover something of great
value it is our obligation and pleasure to share it with others….

To the point that now, my 8pm-2am “night job” is crafting, refining and
broadcasting MY message with my mouth and my mouse…as Alex Mandossian
would say…

Alex Mandossion and Mark Huber

Picture of Alex Mandossian and Mark Huber at the Canada Internet Marketing
Summit, held in Vancouver, Canada in March, 2009.

I have gotten into both industries respectively because I’ve long recognized that
my role is not only to partner with individuals to assist them in creating
prosperity and financial peace of mind for themselves and for their family but
also to work proactively to bring the most innovative planning tools, strategies,
ideas, products and people to the attention of my clients on an ongoing basis.

One of my long time frustrations as a financial planner was that I felt I was only
addressing one part of my clients “formula for success”…

While advising on their investments, insurance, estate and financial needs and
plans was important and rewarding enough – I often felt limited and “impotent”
because of a families lack of financial resources to really make more of a
meaningful impact on their life as collectively they planned and saved for their
futures and personal and financial goals in life…

The bottom line was that I had no way to show them how bring more money into
their lives!

Until now that is!
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Now, while I still can’t give individuals or families a salary increase I CAN show
how to get “online” and to make money with the tools and resources and ideas
that they have.

This has been a very enriching and rewarding experience!

I am now really and truly making a real and meaningful impact in the lives of
many individuals today!

_______________________________________________________

MATERIAL CONNECTION DISCLOSURE: You should assume that Mark Huber,
the author of this report, has an affiliate relationship and/or another material
connection to the providers of goods and services mentioned in this message and
may be compensated when you purchase from a provider. You should always
perform due diligence before buying goods or services from anyone via the
Internet or offline.

Even if this report contains useful content, you should still consider it an
advertisement.

Copyright 2011 SuccessOnTheFly Enterprises.

All rights reserved world wide. All trademarks and service marks are property of
their respective owners.

Neither Mark Huber or SuccessOnTheFly Enterprises assume any liability
whatsoever for the use of or inability to use any or all of the information
contained in his Web Sites, Blogs, emails, reports, ebooks, audios, broadcasts and
newsletters.

The information expressed and contained in Mark Huber's Web Sites, Blogs,
emails, reports, ebooks, audios, broadcasts and newsletters are solely the opinion
of the author based on his personal observations and years of experience and
those of 3rd parties.

Use this information at your own risk. Be responsible! Always do your own due
diligence.
_______________________________________________________

The End

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