A practical guide to tourism sales and marketing, including: marketing strategy, website design, online marketing, social media strategy, public relations, customer relationship management, and distribution.
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Sustainable Tourism Toolkit: Sales and Marketing
1. !
USAID PROGRAM FOR THE
MANAGEMENT OF AQUATIC
RESOURCES AND ECONOMIC
ALTERNATIVES
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DELIVERABLE NO. 5(B): TOURISM TOOLKIT –
SALES AND MARKETING
22"December"2011"
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This%publication%was%produced%for%review%by%the%United%States%Agency%for%International%Development.%It%was%
prepared%by%Solimar%International.%
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2. !
DELIVERABLE NO. 5(B): TOURISM TOOLKIT –
SALES AND MARKETING
Contract No. EPP-I-00-04-00020-00-SOL
Submitted by: Solimar International
Contact: Matthew Humke, Director of Enterprises
1327 14th Street, NW, Suite 320
Washington, DC 20005
Tel: (202) 518-6192 x109
Fax: (202) 518-6194
Email: m.humke@solimarinternational.com
Submitted To: Chemonics International
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14. Website'and'Online'
Website'Conceptual'Map
Tour Events Calendar
Featured Package
- Box with photo/
highlights of package
Upcoming Tours
& Events
Calendar
Home Page
- "Flash" animation of 4-5 photos and accompanying
tag lines highlighting the tours/site
- Welcome
- Introductory text
- Project partner logos
Photo & Video Gallery
Client Testimonials
Description of specific
upcoming tour
Description of specific
upcoming tour
Interactive Map
In The News
- Photo/intro text
to featured story
Interactive
Map
Chat Live Link
Site
Map
Facebook/Twitter
Links & Icons
Links to
specific
package
featured
P R I M A R Y
The Destination
- Description of the park/
region
- Getting Here & Away
- Regional Attractions
- Where to Stay
Package A
(B, C...)
- Complete
Tour
Description
- Tour
Photos
- Tour Map
N A V I G A T I O N A L
Plan Your Trip
- Tour Package
"boxes"/short
descriptions
- Tour Prices
Know
Before
You Go
- Packing
List
- Phrase
guides
- Local
customs
Press
-Public
Relations
Contact &
Press Kit
Reasons to
Travel With Us
(link at bottom
of home page)
- Our Staff
- Our Tours
- Our Lodging
- Our Philosophy
- Our Quality
FAQs
- Frequently
asked
questions &
answers
Travel Trade
- Sell Sheets
- High Rez Photos
- Net Rate Sheets
Newsletter Sign Up
- Email registration prompt
Link to
specific
tour
mentioned
in
description
B U T T O N S / P A G E S
The Buzz
Sustainability
About Us
- Awards & Press
coverage
- The
Community
- Recent news
- Responsible
Tourism
Philosophy/Policy
- Enterprise
YouTube videos/
channel link
- Conservation
and Community
Benefits
- Links to
enterprise listings
on travel forums/
planning sites
(TripAdvisor,
Lonely Planet
"Thorn Tree",
etc.)
- Responsible
Travel Tips
- Project
Partners
- Project
History
Contact Us
- Contact Info
(phone,
email,
address)
- Reservation/
Inquiry Form
"Featured
story" box
links to
full story
in "The
Buzz" page
- Languages
Spoken
- Giving Back
(links to Traveler
Philanthropy
opportunities
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Figure'3:'Website'Map!
12'
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