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7
RULES
FOR writing blog posts
MICHAEL HYATT
ThatgetRead andShared
michaelhyatt.com/smmw2014
#smmw14
@MichaelHyatt
7
RULES
1Focus on the reader.
WII-FM
DEMOGRAPHIC DATA
Gender | Age | Education | Marital
Status | Children | Occupation |
Income | Location
Psychographic DATA
Habits | Frustrations | Aspirations
☐ Create an Audience Survey and ask
your current readers or clients to
participate.
☐ Collect responses for a week or two
...
2Speak in your authentic voice.
BS METER
T H E S A G E
T H E S H E R P A
THE struggler
☐ Decide which of these roles is most
authentic to who you are and begin
writing more intentionally with this
voice.
Actio...
3Create a powerful headline.
copyblogger.com/magnetic-headlines
TheNumberedSequenceHeadline
5ReasonsWhyYouShouldTakeaNapEveryDay
12WaystoGetMoreTwitterFollowers
The7BenefitsofKeepingaDailyJournal
TheProvocativeQuestionHeadline
WhatIstheInternetDoingtoOurBrains?
HowDoYouKill11MillionPeople?
ShouldYouHireSomeonetoProofreadYourBlogPosts?
TheHow-ToHeadline
HowtoLaunchaSelf-HostedBlogin20MinutesorLess
HowtoOrganizeEvernoteforMaximumEfficiency
HowtoBecomeaMorningPerson
☐ Buy and read Ray Edwards’ book,
Writing Riches.
☐ Buy and read David Garfinkel’s book,
Advertising Headlines That Make Yo...
4Include a relevant photo.
Cliché
☐ Start including a compelling photo
with every post.
Action Items
5Lead with a personal story
Mineyourexperience.
Bevulnerable.
Oftenthethingyouaretryingtohideis
thethingthatwouldgiveyouthebiggest
breakthrough—ifyouwouldshareit.
Distillaprinciple.
☐ Start keeping a journal.
Action Items
6Write scannable copy.
☐ When you finish writing your post,
go back and add subheads,
bullets, and/or numbers.
☐ Break up compound sentences
and l...
7Make your posts easy to share.
AddThis.com
ShareThis.com
☐ Install a social sharing plugin.
Action Item
Summary
1. Focusonthereader.
2. Speakinyourauthenticvoice.
3. Createapowerfulheadline.
4. Includearelevantphoto.
5. Leadwi...
michaelhyatt.com/smmw2014
#smmw14
@MichaelHyatt
7
RULES
FOR writing blog posts
MICHAEL HYATT
ThatgetRead andShared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
7 Rules for Writing Blog Posts That Get Read and Shared
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7 Rules for Writing Blog Posts That Get Read and Shared

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7 Rules for Writing Blog Posts That Get Read and Shared

  1. 7 RULES FOR writing blog posts MICHAEL HYATT ThatgetRead andShared
  2. michaelhyatt.com/smmw2014 #smmw14 @MichaelHyatt
  3. 7 RULES
  4. 1Focus on the reader.
  5. WII-FM
  6. DEMOGRAPHIC DATA Gender | Age | Education | Marital Status | Children | Occupation | Income | Location
  7. Psychographic DATA Habits | Frustrations | Aspirations
  8. ☐ Create an Audience Survey and ask your current readers or clients to participate. ☐ Collect responses for a week or two and then summarize your insights in a blog post. Action Items
  9. 2Speak in your authentic voice.
  10. BS METER
  11. T H E S A G E
  12. T H E S H E R P A
  13. THE struggler
  14. ☐ Decide which of these roles is most authentic to who you are and begin writing more intentionally with this voice. Action Items
  15. 3Create a powerful headline.
  16. copyblogger.com/magnetic-headlines
  17. TheNumberedSequenceHeadline
  18. 5ReasonsWhyYouShouldTakeaNapEveryDay
  19. 12WaystoGetMoreTwitterFollowers
  20. The7BenefitsofKeepingaDailyJournal
  21. TheProvocativeQuestionHeadline
  22. WhatIstheInternetDoingtoOurBrains?
  23. HowDoYouKill11MillionPeople?
  24. ShouldYouHireSomeonetoProofreadYourBlogPosts?
  25. TheHow-ToHeadline
  26. HowtoLaunchaSelf-HostedBlogin20MinutesorLess
  27. HowtoOrganizeEvernoteforMaximumEfficiency
  28. HowtoBecomeaMorningPerson
  29. ☐ Buy and read Ray Edwards’ book, Writing Riches. ☐ Buy and read David Garfinkel’s book, Advertising Headlines That Make Your Rich. ☐ Write at least three headlines for every new blog post. Action Items
  30. 4Include a relevant photo.
  31. Cliché
  32. ☐ Start including a compelling photo with every post. Action Items
  33. 5Lead with a personal story
  34. Mineyourexperience.
  35. Bevulnerable.
  36. Oftenthethingyouaretryingtohideis thethingthatwouldgiveyouthebiggest breakthrough—ifyouwouldshareit.
  37. Distillaprinciple.
  38. ☐ Start keeping a journal. Action Items
  39. 6Write scannable copy.
  40. ☐ When you finish writing your post, go back and add subheads, bullets, and/or numbers. ☐ Break up compound sentences and long paragraphs. Action Items
  41. 7Make your posts easy to share.
  42. AddThis.com
  43. ShareThis.com
  44. ☐ Install a social sharing plugin. Action Item
  45. Summary 1. Focusonthereader. 2. Speakinyourauthenticvoice. 3. Createapowerfulheadline. 4. Includearelevantphoto. 5. Leadwithapersonalstory. 6. Writescannablecopy. 7. Makeyourpostseasytoshare.
  46. michaelhyatt.com/smmw2014 #smmw14 @MichaelHyatt
  47. 7 RULES FOR writing blog posts MICHAEL HYATT ThatgetRead andShared

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