school

1. PERSONAL BRAND EXPLORATION
Miah Folk
Project & Portfolio I: Week 1
March 6,2022

2. A dedicated 25 year old Full time college student
, who wants to help people be a better version of
themselves. To be able to help my clients as a
Personal Trainer to motivate them to not feel
discourage about how they look or feel , find a
deeper meaning to the heart.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Promoter
• Videographer
BRAND ARCHETYPE - How I was
able is approach work differently
than others is by using the hero
archetype is by I have gotten into
being a personal trainer because I
want to help people reach their
health goals with great success and
confidence .
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [ESPN ]
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Attend live sessions make myself more visible .
• Establish rapport and develop a professional work
relationship through Linked ln .
• Timeframe I would want to follow up with Amy
approximately 1 to 2 weeks , after establishing my
professional work relationship.
Sr. Recruiter at ESPN
Christopher Geer
Outreach Plan:
• I will attempt a work relationship through social media
platforms with the content that is shown through
Facebook.
• One method or mode of communication I will use to
make my initial contact with Christopher Geer is via
email.
• I would send a Email to establish a baseline of
communication with Mr. Geer than follow up within
approximately 3 to 7 business days .
Charge of content strategic
and content strategies at
ESPN
Erica B Outreach Plan:
• Schedule a business meeting in person
• Set up A zoom video call to formally introduce myself
and state my intentions and or ideas.
• In this meeting I can present my unique insights to help
bring in new talent .
Executive Recruiter at
ESPN
Caption Caption
Caption

5. GOALS
Short Term:
‣ To obtain an internship in the Sports and or
marketing field.
Mid Term:
‣ Obtain skills become a videographer and do
research to review the requirements to go more into
that field in detail.
Long Term:
‣ Start my career in being a Videographer being
to record amazing events such musical , sports
and etc .

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Web Platform - development
SOFT
HARD
Adept
Analytical or Scientific Software Novice
Active Learning Adept
Decision Making Expert
Video creation and editing
SOFT
HARD
Novice
Maintain multiple key accounts Novice
Electronic Mail Software Adept
Spreadsheet Microsoft Excel Adept

7. I can help ESPN with their website that the
public reviews by running a diagnostic on
what is making the website crash .
PROMISE

8. CREDENTIALS
Work Experience:
• Sales Associate at Mad rag clothing store
. Help customers put together clothing
options for night life , events such as
birthday or night out .
• Cashier at Home Depot . Help customers
with their DIY home projects to get the
equipment they would need to
accomplish their projects.
Education:
• Sports Marketing and Media , B.S., Full Sail University (October 2023)
Awards:
• Personal trainer certification. Nutrition
Certification. CPR Certification.

9. COMPETITION
Sophia Tsikitas
Industry Experience:
• Experienced , vibrant and professional
. A very passionate individual with out
standing interpersonal and project
management skills .
Education:
• Eastern Connecticut State University
Leadership Experience:
• Administration - Concentrating in Management and
marketing .
Skills and Proficiencies:
• Interpersonal skills
• Project Management Skills
Miah Folk
Overall Online Presence:
• 81 connections .Headshot very professional hair is neat
, great smile , business attire . Very detailed profile and
clean wording .Very active on social Media interacts
with people on her account .
• Grade: Superior, 100 out of 100
Industry Experience:
• Experienced salesperson with a
demonstrated history of working in the
retail indsustry .skilled in sales
,cashiering, abode photoshop.
Education:
• Full Sail University
Leadership Experience:
Skills and Proficiencies:
• Active learning
• Decision making
• Data entry skills
Overall Online Presence:
• 41 connection . Headshot very professional hairnis
super neat, welcome smile , business attire and make
up do very neat and professional. My profile is not
detailed at all still have a lot of things to feel out in my
profile . Not really active
• Grade: Poor, 45 out of 100

10. COMPETITION
Saloum Camara
Noteworthy Experience:
• NFL - Human Resources coordinator for 1 yr 2 months
• Brooklyn nets ( event and hospitality staff - 2 years 6
months
Miah Folk
Industry Experience:
• Player Engagement Coordinator at
National Football League (NFL)
Education:
• Unversity of Cincinnati
Skills and Proficiencies:
• Event Planner , hospalitity , event management
• Player engagement , Operations , videography
• Human Resources , community engagement
Overall Online Presence:
• 500 connections , headshot was very professional gave
of a sense of I am friendly but take me serious as well.
Back ground is good because you can see what is in
the picture but its blurred out good . Very detail, no
published articles. Yes is their LinkedIn URL
customized
• Grade: Superior 100 out of 100
Industry Experience:
• Madrag store associate and cashier
Education:
• Full Sail Unversity
Leadership Experience:
• Puts together the schedules and for workers
• Help trainees with questions
Skills and Proficiencies:
• Hospitality , event planner
• Community engagement
• English
Overall Online Presence:
• 42 connections, headshot is professional and simple,
yes my head shot is professional and clean, my profile
is not that much detailed because I was not sure how to
acutally fill it out the right way. But I am now more
informed about how to fill out my linkden and the
importance of it.,Yes active on other social media such
as Facebook , Instagram , snapchat , Tik Tok ,
WordPress , Yes their LinkedIn URL customized.
• Grade: Average, 75 out of 100

11. BRAND POSITION
Why I should be hired is because I am a
dedicated hardworking individual , who is willing
to put what she has learned to use to be help
other in their establishment . How I want my
audience to think of me is that I am hardworking
and will be a great asset to their establishment
with my new skills learned. Willing to attend
different seminars. Attend a sports and marketing
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Pac -12 Networks
• T- Mobile Arena , 3780 Las Vegas Blvd S , Las Vegas
• WISE , women In sports Events
‣ 244 Fifth Avenue , # 2087 New York , NY 10001
• BOSS Camp (marketing and Branding Workshop )
‣ Fancy Events Decor & Florist LLC
‣ 775 silver Ln , East Hartford
Digital Marketing
• Primary Content: I will create content on TikTok about
different stylish ideas and healthy choices as a personal
trainer . As a Personal trainer I will publish my Wordpress
account and Facebook website page for clients to be informed
about my services. Different types of archetype would be a
Personal trainer and a fashion stylish.Primary Tools: The
social medias that I will be using are Facebook ,TikTok,
LinkedIn ,Wordpress. How often I will use these platform four
to five days a week. Advertisement Website: By using my
social media platforms to market myself and manage my
views.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek mentors for the association and college
resources .
Formal Education
• Sports Marketing and Media , B.S ., Full Sail University
(October 2023)
Technical Skills
• Web Development - www.udemy.com
• Analytical or Scientific Software - www.coursera.org
• Video Creation and Editing - www.alison.com
Soft Skills
• Active Learning
• Decision Making
• Spreadsheet Microsoft Excel

14. Miah Folk
Life Puts You In Tough Situations , Don’t Say “ Why Me “ Say “ T

15. REFERENCES
https://www.udemy.com/courses/development/web-
development/
https://www.linkedin.com/in/amy-riley-3629677/
https://www.linkedin.com/in/cgeer/
https://www.linkedin.com/in/saloumcamara/
https://www.t-mobilearena.com/
https://alison.com/careers/arts/film-and-video-editor
https://www.coursera.org/learn/data-analysis-tools