Why is Your Online Reputation Management Complexion So Crucial? Are you proud of what\'s seen when people Google you or your company? Is it all rosy, positive sentiment? Or, are searchers turned off by a smeary mess of complaints and negativity? WHAT IS YOUR ONLINE COMPLEXION? and better still - what can you do about it? Online Reputation Management Complexion

1. How Good is Your Online Complexion?
Online Reputation Management & Brand-Building

2. Online Brand Reputation
Social Media, Web-based Ratings, Reviews and more have
empowered Consumers. The public now stands toe-to-toe
with the biggest Brands on the Web, demanding
accountability and voicing their opinions.
• Negative Sentiment or complaints have a deterrent
effect in Search Engine results, diminishing your traffic.
• Over 80% of Web consumers are influenced by ratings of
businesses prior to purchase – Channel Advisor.
• Americans are 12X more likely to trust peer reviews,
than descriptions by brands. - eMarketer
• Almost 2 in 3 searchers will drop companies from
further consideration upon seeing negative remarks
in the SERPs.
TEST IT YOURSELF – WHAT KEYWORD SEARCHES
REVEAL NEGATIVE RESULTS ABOUT YOUR BRAND
OR NAME IN GOOGLE?

3. Reputation Management is No Accident
Proactive and informed strategies are best. Learn how best to
encourage and promote good reviews. Get help publicizing your successes
and contributions.
Online Reputation Management can teach you how to turn the
conversation to your advantage. Start now, before your brand starts
suffering. Recruit your CRM, Customer Service and Sales to help.
SEO, Localization and Social Media Optimization improve the visibility
of positive sentiment, using micro-focused methods. That can restore and
even improve the organic search traffic that your business relies on.
Reputation Crisis Management Plans defend your carefully-built brand’s
value. This is critical, since negativity can spread like wildfire, leaving
your brand like scorched earth. Be prepared, know who’s involved and
what steps to take. Do no additional harm.

4. Reputation Management Consultation
But, how does one begin?
WebiMax recommends an Online Reputation
Audit to Monitor the situation and identify
strengths and weaknesses.
Creation of a Complexion Report provides a
powerful tool to Measure sentiment and passion,
and an ongoing way to gauge threats and
opportunities.
This deep, comprehensive knowledge informs the
Proposal. A well-Managed, effective strategy to
dramatically improve the online sentiment about
your brand and its targeted keywords results.
Your dedicated Consultant will interview you to
seek out Resources that can be used to your
benefit, to economize. Your Project Manager will
seek out specific Assets to use as ammunition for
your effective, customized campaign.

5. Complexion Reports
Complexion Reporting
Individual SERP results are categorized
into a four level spectrum by their
sentiment.
Results are examined for positive,
neutral or negative emotional tone
and degree of passion. Unlike
automated systems, our human
consultants are expert at nuance.
If the review is negative, the result is
examined with regard to its
alterability.
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6. Complexion Reports
Positive Neutral Negative Negative
(ALTERABLE) (UNALTERABLE)
Client controlled Information
pages that can be contained in the Result contains Results stem from
enriched during result does not aggregated one complaint,
the campaign. imply any ratings that, on and that
sentiment in the whole, sentiment is not
OR regards to the appear negative. subject to
search. revision.
External site AND
containing OR AND
information Tone of page can
supporting SERP result is be changed Tone of page
client’s product irrelevant to the through cannot be
or personal client. additional changed through
integrity. positive citations. positive action.
OR
These include Citations must be Refutation and
positive sites, Result is a authentic and rebuttal are
blogs and reviews different entity genuine in futile.
with same name. nature.
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7. Complexion Reports
The Complexion Report is a graphic representation of sentiment
about your keywords in the Google Search Engine Results Pages
(SERPs). Each column applies to one key phrase. Color coding
indicates sentiment and alterability. Domain and Page Authority
indicate ability to rank and degree of difficulty to displace.
Categorization enables a custom campaign strategy that will be
both effective, and efficient. Response to each is crafted on its
categorization by authority the domain holds, keyword relevance
and type of website or ‘web property’.
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8. Complexion Reports
SERP Page Domain / Page Authority
Search Term
Internal Client
Page, Positive
Yelp, Negative,
Alterable High Domain
Authority
indicates
Negative more effort
Reviews, will be
Unalterable required to
effect
Irrelevant displacement
Content in the SERPs.
Negative, Unalterable Blog
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9. Complexion Reports – Web Properties
Once all SERP results have been categorized by alterability, authority, and
type, we can ask a few key questions to begin addressing each one.
Alterability Authority & Citations Type of Site
Can positive ratings, What is the Page and
What type of site is it?
testimonials, or reviews be Domain Authority of the
Can building a similar
added in sufficient quantity target? How difficult will it
property replace the target
to improve the average be to displace the negative
in the SERPs?
rating on site? material from view?
Onsite Offsite Level of Authority and Respond with same
Accurate Citations type or high
Required to Succeed authority alternative
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10. Complexion Improvement
With an expert strategy, your dedicated Project Manager(PM) will work
directly with you to keep you informed of progress, place content before you
for approval, and to solicit resources to be used in the campaign.
The campaign will proceed in a continuous improvement cycle…
Monitor Manage Measure
Tools will be setup to Creation of pertinent Periodic
ensure full awareness properties, upload of reexamination of the
of the online citations, creation of SERPs, plus review of
conversation about content, optimization all involved websites,
you, or your company, of current sites, and webpages, posts, etc…
whether on the web promotion will result will provide the
or in social media. in better ranking and necessary intelligence
Consultation is more accurate that will inform the
available to advise portrayals of the campaign for
best utilization of company or continued progress
these mentions. individual. and better results.
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11. Reputation Enhancement Tools
The resources you provide will be combined with genuine user content,
creative SEO and technical finesse to gain visibility.
Our project managers have the entire web and a comprehensive tool box at
their disposal, that includes, but is not limited to:
Social Media Microsites Rich Media
Your Project Manager & Blogs Client-provided
will help you to sway photos, audio, videos
social media. We can construct documents and
entire websites presentations can be
This includes setting
engineered to provide used to build
up social media
useful, beneficial attractive rich media
monitoring and Google
information and collections.
Alerts, to inform you
increase the
when your particular Users respond to
findability of positive,
keywords appear imaginative imagery,
helpful information
in the SERPs sound and animation.
about your brand.
or social outlets. Turn Google likes to add
the conversation to Users can appreciate variety to blended
your advantage. fresh, unique content. search results.
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12. Reputation Enhancement Tools
In addition to resources we will create and maintain, we can leverage existing
affirmative materials as well. In fact, this makes your campaign more
economical.
Below is a sampling of the type of properties that your project manager should
be made aware of prior to the start of the campaign.
Listings Slideshows, Presentations
Personal Profiles Publicity, Newsworthy Press Releases
Professional Listings Events and Occasions
Paid Directories, Industrial, Services, etc Speaking Engagements
Photo Galleries Employment Sites
Video Collections, Rich Media Social Media Profiles, etc.
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13. Complexion Reports
Over the course of the next three to four months, we will aid you
in leveraging the good will of your customers to build a
preventative network of positive sentiment. This network will
make your reputation more difficult to tarnish.
The typical progression of a campaign unfolds as follows:
Month 1 Month 2 Month 3 & 4
The first month is To popularize the The fresh, positive
spent largely components and content continues to
building out the improve rank, rise in rank, and
components of the Fresh Content through
campaign, is added and insightful
deploying resources promoted. observation of the
and creating Linkbuilding and SERPs, we tune our
content that will social mentions efforts, and render
require your occur in Month 2. success.
approval.
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14. Emerge from your Reputation Management Issues
with more persuasive, pervasive, positive results.
Ask for Your Online Reputation Management
and Brand-Building Consultation Now.
sales@webimax.com · 888-932-4629
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