Creativity, Technology, And The Future Of Storytelling
http://www.b2bmarketinginsider.com/content-marketing/creativity-technology-and-the-future-of-storytelling ----- The theme for this year's NewsCred #ThinkContent content marketing summit is creativity, technology and storytelling. I'm kicking it off again with a presentation on how we moved beyond the content marketing imperative. I also hope it's a little bit fun. But I take the business and the art of storytelling seriously. The rise of new technologies, new platforms, and a whole generation of digital-savvy professionals and consumers is forcing brands to re-thing how they reach their audience. I hope this inspires your creative mind to think about how to use the latest technologies and tools and channels to reach the people who matter with stories they love.
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Creativity, Technology, And The Future Of Storytelling
- 1. Michael Brenner NewsCred – Head of Strategy @BrennerMichael Creativity, Technology and The Future of Storytelling and some fun!
- 4. #ThinkContent 2014 Recap The world has changed. Most marketing sucks. Attract your audience through stories people love.
- 5. of millennials said that a compelling advertisement would make them trust a brand more.1%*Forbes/Elite Daily study, Jan. 2015.
- 6. 6
- 7. The Promise of Content Marketing: . . . VERSUS BUYING IT! TO EARN YOUR AUDIENCE . . .
- 8. The ones who are crazy enough to think that they can change the world are the ones who do. ” “ Steve Jobs
- 10. If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better. ” “
- 11. Behind every piece of bad content is an executive who asked for it. TWEET THIS!
- 13. We need to stop interrupting what people are interested in and be what people are interested in. Craig Davis ” “
- 15. Content Marketing is all the marketing that’s left! Seth Godin, 2008 ” “
- 16. How brands can become consumed with their story, not their customers. Unique Point of View Trap
- 17. 17
- 18. Ann Handley: “Take your brand out of the story . . . Make your customers the hero.” Our Natural Instinct Content Marketing What Brands Produce What Customers Want Charity
- 19. Joe Pulizzi: “Don’t build your house on rented land.” - Publish On Your Own Content Hub -
- 20. Brands need to take the phrase ‘acting like a publisher’ literally. ” “ Dietrich Mateschitz Founder + CEO, Red Bull
- 23. The Future of Content Marketing is PROVEN ROI
- 24. Content Marketing ROI is 4X our traditional marketing spend. ” “ Julie Fleischer Sr. Director, Kraft Foods
- 25. We shifted investment from advertising to content marketing so we could shout louder than we spend. Beth Comstock CMO, GE ” “
- 26. The Future of Content Marketing is VISUAL
- 27. 27
- 28. The Future of Content Marketing is FUN
- 29. 29
- 30. The Future of Content Marketing is FUNNY
- 32. The Future of Content Marketing is ENTERTAINING
- 33. Examples of Brand Entertainment
Notes de l'éditeur
- Core components the way we need to think. We need to think different.
- As a brand, our natural instinct is to talk about ourselves. Customers are asking questions, they want to be informed and entertained, but we can’t just do that because that’s just charity. So the way we balance is make your customers the hero of the story. Take your brand out. How do you do that? You solve their problems at every stage of the journey.