The document introduces Hunvalski Vodkalots, a Russian-born alcoholic who has a passion for fine wine and skiing, and has recently opened a ski resort in the Hunter Valley of Australia. As a delegate at a conference, Hunvalski's goals are to connect with all delegates on Twitter, start building his brand by increasing search results for "Hunvalski" online, and grow his new Twitter and Facebook accounts by gaining as many followers as possible. The document provides updates on Hunvalski's progress achieving these goals over the two days of the conference.

1. Hunvalski

2. Who am I
Who am I
• Russian born
uss a bo
• Full name: Hunvalski Vodkalots
• Alcoholic
Alcoholic
• Passion for fine wine and skiing
• Arrived to Australia and settled in the Hunter
Arrived to Australia and settled in the Hunter
• Never been online
• Opened a ski report in the Hunter Valley inspired
Opened a ski report in the Hunter Valley inspired
by Anthony Robins
• Is a delegate here for the next two days
Is a delegate here for the next two days

3. Hunvalski……
• Lucy James
Lucy James
• Mike Weeding
• Michael Buckley
i h l kl

4. Hunvalski s need
Hunvalski’s need
• As a delegate he is interested to learn:
As a delegate he is interested to learn:
– How to launch his resort through social media
– Learn from other delegates experiences in digital
Learn from other delegates experiences in digital
– Utilise ppls social profiles to help launch the resort
– B li
Believes global warming is over and we are
l b l i i d
heading into 10 years of arctic conditions to bring
snow to the Hunter
snow to the Hunter
– Help HUNVALSKI launch his brand here.

5. Google currently
Google currently

6. Hunvalski goals
Hunvalski goals
Goal Number 1
Goal Number 1
To follow and have met every delegate through
twitter.
twitter
He needs you to join if you have not already by
end of Tuesday 5pm (tomorrow)
d fT d 5 ( )

7. Hunvalski goals
Hunvalski goals
Goal Number 2
Goal Number 2
To start building a brand
‐ Measured by links in Google for “Hunvalski” by
end of the conference.

8. The Result
The Result

9. Insight
• How does Google rank each listing?
How does Google rank each listing?
• Test and Learn to see what gets indexed
• Be your consumer and get involved
d i l d
Content
Search Social

10. Hunvalski goals
Hunvalski goals
Goal Number 3
Goal Number 3
To get as many followers on twitter of my new
Twitter and Facebook account as possible.
Twitter and Facebook account as possible

11. Result

12. Contact
• Twitter @mbuckley
Twitter @mbuckley
• www.amnesiablog.com