This document provides an overview of enhanced ebooks, including what they are, why authors may want to create them, and how to get started in the process. It defines an enhanced ebook as anything beyond a standard ebook, including advanced styling, embedded fonts, multimedia, interactivity, and more. The document discusses exploring creative freedom and selling more ebooks as potential motivations. It also emphasizes that features alone do not sell - it is the reader experience that matters. The document then provides guidance on considering how to add value to the reader experience before delving into technical specifications and examples of enhanced elements across different ebook platforms.

1. Advanced:
Designing for eBooks,
Enhanced eBook
Ideas and
Implementation
Note: Some images and video have been removed before posting this presentation. !
Links have been provided to the original media.!

2. What does that mean?!

3. Advanced:
Designing for eBooks,
Enhanced eBook
Ideas and
Implementation

4. Advanced:
Designing for eBooks,
Enhanced eBook
Ideas and
Implementation

5. What is an
enhanced eBook?

6. An App Book
is an app,
not an eBook.

7. App Books are:
1. Made of different stuff
2. Require different skills
3. Sold in different places
4. Have a different set of
economics

8. What is an
enhanced eBook?

9. Simple.

10. Anything
that s not a
standard eBook.

11. That includes:
1. Advanced styling
2. Embedded fonts
3. Advanced layouts:
flowable or fixed,
and adaptive
4. Multimedia
5. Interactivity

12. Any one of those.
It doesn t have
to be all of them.

13. So why create an
enhanced eBook?

14. Creative
freedom?

15. To sell more
eBooks?

16. Features don t sell,
experiences do.

17. People do this
in print already.

18. We add photos,
illustrations,
charts,
maps.

19. We select
typography
to set a mood.

20. We select
typography
to make it
easier to navigate
information.

21. We use
layout
to make it
easier to navigate
information.

22. We can do
all of that
in an
enhanced
eBook.

23. And a bit more.

24. Where to
get started?

25. First there
is why.

26. Always consider
what will add
value to
the reader s
experience.

27. How to
make an
omelet.

28. I went to the source.
Julia Child.

29. I got the book.
Source: http://www.randomhouse.com/knopf/authors/child/recipe.html!

30. I found this.
Omelette Pans
An omelette cannot be made in a sticky pan; the eggs must be able to slide around freely, and if they cannot, you simply cannot make an omelette at all. Since the first
edition of this book, professionally shaped omelette pans of heavy aluminum with no-stick interiors are everywhere available, and that's what we use--gratefully. However,
the great omelette maker Dione Lucas insisted on her specially made cast-aluminum pan half an inch thick, while that other famous omelette queen Mme Romaine de
Lyon and many another French cook swear only by the plain iron pan 1/8 inch thick like the one in our illustrations. Whatever you buy, you should have the long handle
and the straight-sloping sides 2 inches deep; the bottom diameter should be about 7 inches, since this is the perfect size for the perfect 2- to 3-egg omelette.
If you prefer the French iron pan illustrated, you must first scrub it with steel wool and scouring powder, rinse and dry it, then heat it for a minute or two just until its bottom
is too hot for your hand. Rub it with paper towels and cooking oil and let it stand overnight. Before making your first omelette, sprinkle a teaspoon of table salt in the pan,
heat it again, and rub vigorously for a moment with paper towels; rub the pan clean, and it is ready for an omelette. If the pan is used only for omelettes (a wise decision),
it needs no washing afterwards; merely rub it clean with paper towels. If the pan is washed, dry, warm, and oil it lightly before putting it away. If it becomes sticky again,
rub again with salt. Never allow any pan, particularly an iron one, to sit empty over heat--this does something to its internal structure so that foods stick to it forevermore.
Eggs and How to Beat Them
An omelette can contain up to 8 eggs, but the individual 2- to 3-egg omelette is usually the tenderest, and by far the best size to practice making. At under 30 seconds an
omelette, a number of people can be served in a very short time. In fact, unless you are extremely expert and have a restaurant-size heat source, we do not recommend
larger omelettes at all. But if you do want to attempt them, be sure to have the correct size of pan. The depth of the egg mass in the pan should not be over 1/4 inch, as
the eggs must cook quickly. A pan with a 7-inch bottom is right for the 2- to 3-egg omelette; a 10- to 11-inch pan is required for 8 eggs.
Just before heating the butter in the pan, break the eggs into a mixing bowl and add salt and pepper. With a large table fork, beat the eggs only enough to blend the
whites and yolks thoroughly. From 30 to 40 vigorous strokes should be sufficient.
If you are making several 2- to 3-egg omelettes, beat the necessary number of eggs and seasonings together in a large mixing bowl, and provide yourself with a ladle or
measure. Two U.S. large eggs measure about 6 tablespoons; 3 eggs, about 9 tablespoons. Measure out the required quantity for each omelette as you are ready to
make it, giving the eggs 4 or 5 vigorous beats before dipping them out with your measure.
Transferring the Omelette from Pan to Plate
In each of the methods described, the finished omelette ends up in the far lip of the pan. This is the way to transfer it from the pan to the plate.
Source: http://www.randomhouse.com/knopf/authors/child/recipe.html!

31. And this.
Place the butter in the pan and set over very high heat. If you
have an electric heat element, it should be red hot. As the butter Then lift the handle of the pan to tilt it at a 45-degree angle over
melts, tilt the pan in all directions to film the sides. When you the heat, and rapidly gather the eggs at the far lip of the pan
see that the foam has almost subsided in the pan and the butter with the back of your fork. Still holding the pan tilted over the
is on the point of coloring, it is an indication that it is hot enough heat, run your fork around the lip of the pan under the far edge
to pour in the eggs. of the omelette to be sure it has not adhered to the pan.
Source: http://www.randomhouse.com/knopf/authors/child/recipe.html!

32. And this.
Hold the plate in your left hand. Turn the omelette pan so its Quickly turn the pan upside down over the plate and the
handle is to your right. Grasp the handle with your right hand, omelette will drop into position.
thumb on top. Rest the lip of the pan slightly off the center of the
plate so the omelette will land in the middle of the plate. Then tilt
plate and pan against each other at a 45-degree angle.
Source: http://www.randomhouse.com/knopf/authors/child/recipe.html!

33. Background info,
info on the right tools,
a recipe, and
10 step-by-step
images later,
I was frustrated.

34. Why?

35. You don t
need a recipe
to make
an omelet.

36. You need to
learn a
technique.

37. I finally saw this.
Video from: !
Julia Child’s !
The French Chef, !
The Omelette Show: !
http://www.youtube.com/watch?v=LWmvfUKwBrg!

38. I can make
an omelet
now.

39. Technique is
easier to
learn from
a video.

40. Another
example.

41. I have a dream.

42. You can give the
reader the speech.
I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the
history of our nation.
Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation
Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been
seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.
But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly
crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives
on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro
is still languishing in the corners of American society and finds himself an exile in his own land. So we have come
here today to dramatize a shameful condition.
In a sense we have come to our nation's capital to cash a check. When the architects of our republic wrote the
magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to
which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men,
would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.
It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned.
Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come
back marked "insufficient funds." But we refuse to believe that the bank of justice is bankrupt. We refuse to believe
that there are insufficient funds in the great vaults of opportunity of this nation. So we have come to cash this check
-- a check that will give us upon demand the riches of freedom and the security of justice. We have also come to this
hallowed spot to remind America of the fierce urgency of now. This is no time to engage in the luxury of cooling off
or to take the tranquilizing drug of gradualism. Now is the time to make real the promises of democracy. Now is the
time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift

43. You can show
the reader photos.
Photo from: !
Martin Luther King Jr’s !
I Have a Dream Speech: !
http://www.google.com/search?client=safari&rls=en&q=i+have+a+dream
+speech&oe=UTF-8&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=nbpnT4np
GYfg0QGouqidCQ&biw=1077&bih=656&sei=n7pnT_TGCcrg0QGQ4622CQ!

44. You can give
the reader
first hand
accounts of
what it was
like to
be there.

45. Or, you can give the
reader text and images
—and let the reader
experience it.
Video from: !
Martin Luther King Jr’s !
I Have a Dream Speech: !
http://www.youtube.com/watch?v=jqOfuZzgIP4&feature=related!

46. Next,
is how.

47. Creating
enhanced
eBooks is an
investment.

48. Either an
internal or
external
investment.

49. An investment
in your readers
experience.

50. At the least,
you have to know
the basics.

51. Learn what
can be done
for each market.

52. On each
eReader.

53. Here are
the basics.

54. Advanced layout:
Amazon Kindle: Supported
on Kindle apps and Fire.
Apple iBooks: Supported.
B&N Nook: Supported.
Kobo: Supported.

55. Fixed layout:
Amazon Kindle: No, but sort
of in PDF-like format.
Apple iBooks: Yes.
B&N Nook: Sort of.
Kobo: Yes.

56. Embedded fonts:
Amazon Kindle: Kindle apps
and Fire.
Apple iBooks: Yes.
B&N Nook: Yes.
Kobo: Yes.

57. Images:
Amazon Kindle: Yes.
Apple iBooks: Yes.
B&N Nook: Yes.
Kobo: Yes.

58. SVG images:
Amazon Kindle: No.
Apple iBooks: Yes.
B&N Nook: Yes.
Kobo: Yes.

59. Video/Audio:
Amazon Kindle: Supported
on Kindle apps, not on Fire.
Apple iBooks: Supported.
B&N Nook: Supported on
Nook Color, Nook Tablet and
Nook apps.

60. CSS3 interaction and
animation:
Amazon Kindle: No.
Apple iBooks: Yes.
B&N Nook: No.
Kobo: No.

61. Javascript:
Amazon Kindle: No.
Apple iBooks: A little.
B&N Nook: No.
Kobo: No.

62. Get the specs.

63. Some examples

64. It doesn t
take a
lot to
add value
to the reader s
experience.

65. Layout, images,
illustrated
drop-caps

66. Illustrations,
typographic
design

67. Chapter
image
headers,
layout,
video

68. Clap here.

69. Michael Calleia
email: michael@vook.com
twitter: @michaelcalleia