A short presentation I gave at an ICCA seminar in 2009 about the criteria that WAN-IFRA explores when choosing venues for the annual IFRA Expo.

1. International Congress & Convention Association
Venue decisions at WAN-IFRA
Michael Heipel
Director Supplier Services,
Event Logistics and Sales
World Association of
Newspapers and News
Publishers (WAN-IFRA)
11 July 2009
International Congress and Convention Association www.iccaworld.com

3. Representing:
15.000 online sites
18.000 news publications
3.000 member companies
in 120 countries

5. http://www.youtube.com/watch?v=tz0-noKFBQs

6. Criteria for choice of location
• Basic requirement: Appropriateness of the venue
(exhibition and conference facilities)
• International accessability
• Accessability by public transport
• Hotel infrastructure (amount)
• Hotel infrastructure (price level)

7. Criteria for choice of location
• Touristic attraction of City (restaurants etc.)
• Local Suppliers infrastructure and Local/regional media
market
• Rental Rate and side cost for organizer and exhibitors
• Available exhibition slot
• Publisher survey(s)
• Supplier survey(s) and Exhibitor Advisory Group

8. Why Vienna?
• Strong regional media market
• Platform for networking with Eastern Europe
• Just the right exhibition venue (size,
combination expo-conference facilities)
• Very well connected
• No.1 on Quality of Life index (Mercer Study)
• Perfect service of Vienna Convention Bureau,
together with Reed Messe Vienna
•Research data
•Marketing support
•Operational support on site, pre-visits with
exhibitors
•Contact to service partners

9. International Congress & Convention Association
Thank you!
International Congress and Convention Association www.iccaworld.com