Organized my Michael Henry & Brevite

1. Lumoid X Brevite Giveaway

2. Summary
Lumoid & Brevite Designs teamed up to giveaway a
DJI Mavic Pro Drone and Brevite Rucksack ($1165 value) via
Instagram
Each brand had their “own campaign” live on their website - an
iFrame plugin of the the Gleam giveaway platform. Contest
entrants were incentivized to follow each brand across all social
channels in order to gain more entries into the contest, as well as
share their “unique link” to get more entries
Each brand posted organically across owned social channels and
announced via email sub list, while independently handling paid
posts with large feature accounts across Instagram.

3. Results
• 22,220 emails gathered for Lumoid
• 3,544 Lumoid Instagram followers added
• 5,493 Lumoid Twitter followers gained (2X overall following)
• 3,661 Lumoid Facebook followers gained

4. Cost Breakdown

5. Brand Post Examples
(asking users to like the photo was more
effective due to Instagram's Algorithm - it
was served to more people)

6. Paid Post Accounts
$300 for a single post $300 for a single post

7. Paid Post Accounts
$400 for a single post
Slightly overpaid for this
$20 for a single post
cheap but not effective

8. Paid Post Accounts
$50 for a single post
cheap but not effective

9. Lumoid’s Campaign Timeline
Giveaway
announced on
Lumoid’s social
@Way2ill paid post
@agameoftones
paid post
Lumoid emails
existing email
subscribers
@moodygrams
post/final push on
Lumoid social

10. Lumoid’s Campaign User Actions

11. Brevite Campaign Timeline

12. Brevite Campaign User Actions

13. Learnings
• Activating an email list is key to starting the Giveaway off strong
(Brevite did this, Lumoid didn’t and it showed in the numbers). SO
email audience early and prompt them to refer their friends
• Large Instagram will often give huge prices for single posts or
campaigns but will easily be talked down if you have a turn key post
(Lumoid’s largest paid posts were talked down from $800 to $300 for
a single post…)
• Don’t make the “requirements to enter” lengthy on the paid posts.
Have users “Enter via URL in BIO and link this photo” instead of
tagging friends, commenting etc. If the ask is easy more people will
do it and then fall into the viral loop of following across all of social