3. What is your understanding of Social Media? ONLY FOR TEENS CONNECTING WITH OLD HIGH SCHOOL FRIENDS FOR SOCIAL EVENTS CREEPY :( CONFUSING DATING SITE

6. Major Corporations Use it...

7. ...and Make Money from the increased traffic!

9. SO WHAT ABOUT THE SMALL TO MID-SIZE BUSINESS?

15. Social Media will do the job for you!

16. Social Media is FREE!

18. LIFE HAPPENS... - RESPONSIBILITIES - OBLIGATIONS - FAMILY ENGAGEMENTS - SPORTS - ETC...

19. Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!

20. Business Owners are TOO BUSY running their business Sales, Book-keeping, Marketing, Operations, etc...

21. Business Owners are TOO BUSY to learn how to use New Media, keep up with the ever changing landscape of online best practices, etc...

22. Social Media Marketing and Management is an in-demand position to fill in the need for Quality Social Media work!

25. Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC, used Twitter and Facebook among other online platforms to build a significant customer following. They built up over 3,100 Twitter follower and over 5,600 Facebook fans by posting a Cupcake Calendar with their locations for the month. They also had “Wildcard Spots” days in which they revealed their destinations via Twitter and Facebook. They engaged their following by tweeting with them, and fans posted photos of their cupcakes and their interactions with the mobile van on Facebook. This generated excitement in the shopping process for their customers and increased the business’s exposure, following, and revenues. CASE STUDY #1: CURBSIDE CUPCAKES - INCREASED REVENUE - INCREASED BRAND EXPOSURE - EXPLOSIVE EXCITEMENT

26. A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering. CASE STUDY #2: COFFEEGROUNDZ - INCREASED REVENUE - DOUBLED TRAFFIC - INCREASED PR COVERAGE

29. What’s YOUR ROI on traditional advertising? Guaranteed?

30. Metrics, Followers, Numbers, “Likes”, Leads, Referrals, Exposure, Awareness So what’s the ROI with Social Media? Your traffic WILL Increase

31. Social Media is where people are at! Where are you?

35. http://letsgetyousocialized.net