1. The round little nuggets
of wisdom presented
in MINDBODY Marbles
are applicable to most
businesses, regardless of
what software you may
or may not be using. But
of course MINDBODY
business management
software was developed 10 Reasons to Use an Email Marketing Service
specifically with all of the
revenue-generating and Email marketing is one of the most powerful marketing tools available developing customer
business improvement relationships. To do effective email marketing, you’ll need more than just an email account
features described in this and some snappy prose. It may be hard to hear, but using a standard email account (e.g.
article. Please contact us to Outlook®, Yahoo®, Hotmail®) to send promotional emails is not doing email marketing
schedule a free demo or well. That’s because these accounts have significant limitations that can actually hurt your
to learn more. email marketing efforts. The good news is MINDBODY now includes Email Marketing by
Constant Contact, giving all new MINDBODY clients the ability to send unlimited emails
to up to 500 email addresses, at no cost. Here are 10 reasons to use a professional email
marketing service like Constant Contact:
1. Create Great Looking Emails
Constant Contact provides professional HTML templates to make great-looking emails easy by
eliminating the need for any HTML skills. Templates are pre-formatted to help you organize your
content. They include fonts, colors and placeholders for graphics and company logos that are
easily customized to create a look that matches your company’s website or brand.
2. No Technical Skill or Support Staff Required
With Constant Contact, the bandwidth, power and flexibility are built-in, saving your precious
A Constant Contact time and money. You don’t have to worry about the technology required to send your email
account is now included campaigns. There are no set-up costs, and Constant Contact provides free ongoing support,
at no cost when you so that you can focus your dollars on your business, not on the logistics of email marketing.
subscribe to MINDBODY
Business Management 3. Deliver Measurable Results
Software. You can Measure the results of your email campaigns by running reports to see the number of emails
send emails to up to sent, opened, who opened, who clicked through, which links they clicked on, and many
500 recipients with this other statistics. Reports also show new subscribes, unsubscribes, bounces and formal spam
account or upgrade for complaints. These reports help you track your success, target more effectively, determine
even larger emails. warm leads, and build more effective email campaigns over time.
4. Get Higher Email Deliverability
Constant Contact consistently delivers above 97% of the emails on its clients’ behalf,
compared to an industry average of 81%. They monitor outgoing email to ensure that all
major Internet Service Providers (ISPs) and corporate domains accept your email. If you are
using your own email client, you may not know if your email is being delivered. Often ISPs will
just “drop” emails without sending a bounce message. With Constant Contact, you will know
which emails got delivered and why — or why not.
5. Handle Formatting
Did you know that there are different email formats that could prevent your email from being
delivered? If you send an HTML message and the recipient’s account only reads text, then
they will get an email filled with jibberish. With Constant Contact, your message will be
delivered in the correct format every time.

2. 6. Is an Approved Bulk Mailer
Many email accounts and most ISPs limit the number of emails that you can send at one
time. So if you have 4,000 clients in your MINDBODY database, your email is most likely
going into their spam folders, if it can even be sent at all. With Constant Contact your email
will make it to where it is supposed to go.
7. Follow Professional Mailing Practices
“We absolutely love Mistakes can happen with a standard email account. Perhaps the most common is exposing
Constant Contact! It your entire list in the “To:” field. This violates your members’ confidentiality and exposes
has made sending out their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe
our monthly newsletters link, or a physical mailing address is now against the law. Constant Contact provides an
and important automatic and immediate unsubscribe, and requires you to include a physical address in
every email.
announcements a
breeze. And with all 8. Provide List Hosting and Management
the updates and new
Constant Contact hosts your email list and automatically performs critical list management
additions, we are
functions, including signup for new subscribers, editing capabilities so that subscribers can
always able to keep
edit their own profiles, and the ability to unsubscribe with one click. In addition, Constant
our marketing emails Contact handles the bounced emails for you, differentiating between reasons for the bounce
fresh and new. Very user (e.g., full mailbox, vacation message, nonexistent address or blocked).
friendly and easy to use.”
Kimberly Lidard, 9. Include Frequent Updates and Enhancements
Revolution Fitness With email marketing, it is critical to keep up with legal compliance and new technology on
the spam elimination front. Most new technologies employed by ISPs to eliminate SPAM
will require changes in both how you send email, and what you send. Constant Contact
provides regular updates and new features to enhance functionality, comply with the law,
and optimize email delivery though ISPs.
10. Comply With Email Laws
Constant Contact takes a number of steps to keep your business in compliance with U.S.
laws. For example, the U.S. CAN SPAM law that went into effect in January of 2004 requires
that every email campaign include the physical address of the sender, and that unsubscribes
be honored within 10 days of the subscriber’s request. Constant Contact has tailored its
system to provide you with the tools to stay in compliance at all times.
Now
Web•i•knowledgy:
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Credits: This paper was edited/reprinted with the permission of Constant Contact. www.constantcontact.com
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