How to tell your story online without sounding like a douche. These are slides from my Reboot UnConference "ignite style" presentation.

1. The Resume is Dead: the Bio is King
How to Tell Your Story Online Without Being a Douche

2. Get Storied: a tribe for marketers,
change-makers, creatives
11,000+ Downloads in 24 months
www.GetStoried.com/thebook
World’s Largest Virtual Conference
on Storytelling (April 16-20, 2012)
www.ReinventionSummit.com
Story University: 7-Step Bio Formula
www.TheNewAboutMe.com
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3. Hello, Expert Economy
Your perceived worth and value is
directly linked to yourpersonal story.
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4. The Resume is Dead, The Bio is King
4,000 facebook likes
http://the99percent.com/tips/7025/
4,815re-tweets
The-Resume-Is-Dead-The-Bio-Is-King
213comments
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5. Social Media breadcrumbs all
point back to your About Me
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6. “About” Page is one of top pages
people visit on your website!
It’s also hardest page for you to write.
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7. We Fear the 2 Extremes
VS.
Obnoxious Boring
Self-importance Earnestness
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8. We’re all afraid of:
being judged & rejected
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10. Your Origins Define You
Give us a back story. The circumstances
for how you gained your powers.
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11. Create a legendary set-up
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12. Capture the character of
your personality
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13. The Chocolate Secret
#1 ice-breaker
social lubricant
establish shared
connection
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14. What Do You Do For
The Love of It?
Write down 10 things you love
(drink, food, movie, hobby, subject)
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15. Expert Story Positioning
‣ Make your audience the hero of the story.
‣ Then give a back story that shows how you
overcame same obstacles - you get it.
‣ Describe gift/expertise you’ve learned hard way
and want to guide others on same journey.
‣ Reinforce you are more “similar to” than different
from your audience (golden principle).
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16. Entrepreneur Consultant Corporate Exec
Business Coach Brand Strategist Life Coach
Salesperson Author Nonprofit Leader
PR/Marketer Changemaker Visual Artist
Designer Speaker Storyteller
Psychologist Technologist College Advisor
Copywriter Dentist Web Designer
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17. Help people locate
themselves in your story
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18. Get Paid What You’re Really Worth
By Revealing More of Who You Are
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19. “No matter what you do in your life,
what you create, what career you
have, whether you have a family or
kids, or make a lot of money… your
greatest creation is always going to
be your life’s story.”
- Jonathan Harris
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20. Please join my group
• Note where their group is sitting

21. Want to learn more from me in the future?
www.getstoried.com/thebook
www.thenewaboutme.com
www.reinventionsummit.com
michaelm@getstoried.com
@getstoried