Mobile Marketing for Recruitment (Social Recruiting Summit 2009)
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This document discusses the importance and benefits of mobile marketing for recruiting. It addresses common myths about mobile only being for youth and being equivalent to spam. Mobile marketing is defined as using mobile devices to market to prospective talent. The benefits of mobile include ubiquity, immediacy, privacy, convenience and being actionable. Examples of mobile recruiting include using SMS to create an opt-in talent pool and sending job alerts and notifications.
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Mobile Marketing for Recruitment (Social Recruiting Summit 2009)
- 1. Mobile Marketing Presented by… Chris Hoyt RecruiterGuy.net Twitter.com/TheRecruiterGuy Go Mobile: Txt RecruiterGuy to 41411 Michael Marlatt CloudRecruiting.net Twitter.com/MichaelMarlatt Go Mobile: Txt Cloud to 41411
- 2. What are the challenges?
- 3. Are we connecting to the right talent?
- 4. Are we using the right technology?
- 6. What is Mobile Recruiting?
- 7. Mobile Recruiting …is the ability to market to prospective talent with or on a mobile device.
- 9. Mobile is ! just ?!
- 10. is an! extension of who we are…!
- 11. The stats in perspective… 4B! 3B! 1.7B! 1.5B! 1.4B! 1.35B! 1.3B! 1.3B! 1B! 850M! 800M! 700M! 480M! * Value Represented in Billions Source: Tomi Ahonen Almanac 2009.
- 12. Don’t wait. Move. Mobile is only used by the youth generation.!
- 13. Text-Messaging Surpasses Voice Calls within the 25-44 Age Group. U.S. Wireless Phone Calls Text Messages Subscribers Nielsen Mobile Survey All Subscribers 204 357 Average number of 12 & Under 137 428 monthly calls vs. text messages among U.S. wireless subscribers. Ages 13 - 17 231 1742 (By Age Group) Ages 18 - 24 265 790 * The research provided Ages 25 - 34 239 331 comes from Nielsen Mobile, a service of The Nielsen Company. The Ages 35 - 44 223 236 survey measured the billing activity through an Ages 45 - 54 193 128 “opt-in” panel of more than 50,000 U.S. mobile Ages 55 - 64 145 38 Lines across the top four mobile carriers. Ages 65+ 99 14
- 14. Mobile Marketing is equivalent to SPAM.!
- 15. What makes mobile marketing powerful is the fact that it is 100% “opt-in” (permission-based). Short Code: 36569!
- 17. …with understanding comes ! Original Design by Aaron Nace
- 19. 5 Benefits of Mobile: 1. Mobile is ubiquitous. 2. Mobile is immediate. 3. Mobile is private. 4. Mobile is convenient. 5. Mobile is actionable.
- 20. It’s demo time…
- 21. “ProveIt” = Keyword Text to “95495” = Short Code
- 22. SMS, what’s in it for me? SMS (Text-Message) Marketing offers… » “Opt-In” Talent Pool » Flexibility (Easy-to-create Push & Pull Campaigns) » Personalization & Privacy » Timely Communications » Pinpoint/Target-Marketing » SMS has a 94% Read Rate » 15-20% Response Rate vs. 1% for Traditional Media. » Group Broadcasting » Job Alert Notifications » Special Event Promotions (e.g., Career Fair, Open- House, Campus Recruiting) » Surveys, Polling, & Quizzes » Profiling/Skills segmentation » Easily Integrates with other Social Media Channels » Real-time Analytics » Cost-Savings
- 24. Joining AT&T’s Talent Network is easy to do. Subscribers “opt-in” by completing a brief online registration form.
- 27. AT&T Jobs iPhone App
- 30. RecruiterGuy.net CloudRecruiting.mobi Think: “Mobile-Optimize”
- 31. "Social networking sites are helping the mobile Internet reach its tipping point. We are now seeing an increasing number of people taking a real multi-channel approach to their communications with the growth in the use of email, Facebook and Twitter on the mobile, no doubt assisted by newer, technically advanced handsets like the iPhone.” - Abid Warsi, Sr. Consultant at Webcredible
- 33. Image Credits & Acknowledgements… Slide 1 – Intro: iStock Slide 2 – Recruiting Challenges?: iStock Slide 18 – 5 Benefits of Mobile: iStock Slide 3 – Right Talent?: iStock Slide 19 – 5 Benefits /Blackberry: Flickr Slide 20 – Demo Time: Flickr Slide 4 – Best Technology?: Flickr Slide 22 – SMS, What’s in it for me?: Flickr Slide 5 – Speed of Communication?: Flickr Slide 23 , 24, 25 – A T&T Talent Network Slide 6 – What is Recruiting?: Flickr Slide 26 – AT&T’s Career Dev Program Slide 7 – Mobile Recruiting Definition: Flickr Slide 28 – CloudRecruiting.net Blog Slide 8 – 3 Mobile Myths: Flickr Slide 29 – RecruiterGuy.net Blog Slide 9 – Myth 1: iStock Slide 31 – Mobile Social Integration: Flickr Slide 10 – Mobile is an extension by Keegan Slide 32 – AT&T Social Media Directory Slide 11 – Mobile Stats by Tomi Ahonen Slide 33 – Credits: Flickr Slide 12 – Myth 2: Flickr Slide 13 – Fact 2 stats from Nielsen Mobile‐2008 Slide 14 – Myth 3: Flickr * A special thanks to the Slide 15 – Coke‐cola Txt Campaign by MyCoke Social Recruiting Summit! Slide 16 – Consider a new perspective: Flickr Slide 17 – Overcoming Fear: Original design by Aaron Nace (www.NaceDesign.com)
- 34. Mobile Marketing Presented by… Chris Hoyt RecruiterGuy.net Twitter.com/TheRecruiterGuy Go Mobile: Txt RecruiterGuy to 41411 Michael Marlatt CloudRecruiting.net Twitter.com/MichaelMarlatt Go Mobile: Txt Cloud to 41411