2. WHAT’S IN STORE
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3. Live Coding

4. Live & Semi-live Demos

5. MICHAEL PEACOCK

6. SMITH ELECTRIC VEHICLES

7. NO. NOT MILK FLOATS
ALL ELECTRIC, COMMERCIAL VEHICLES. (ANYMORE)
Photo courtesy of kenjonbro: http://www.flickr.com/photos/kenjonbro/4037649210/in/set-72157623026469013

8. ALL-ELECTRIC COMMERCIAL VEHICLES

9. TELEPHONY INTEGRATION
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10. TELEPHONY INTEGRATION
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11. MY FIRST EXPOSURE AS A DEVELOPER
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12. PROVIDERS

13. TWILIO VS TROPO
Twilio Tropo
30$ Free Credit Free for development
Incoming and outgoing calls
Send and receive SMS messages
IVR: Interactive Voice Response
DTMF: Record key presses
Number provisioning
Open VBX (Twilio project, with a Tropo fork)
Twimlets File hosting
Connect: for apps SIP: Additional Integration
iOS Integration W3C: Speech Recognition Grammar
Browser Integration IM Service integration

14. WHY?
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15. WHY: CUSTOMER SERVICE
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16. WHY: LEAD TRACKING
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17. WHY: VERIFICATION & SECURITY
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18. WHY: MARKETING
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19. HOW? INBOUND CALLS
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20. XML

21. HOW: OUTBOUND CALLS
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22. Rest
POST/GET
XML

23. XML: HEADER AND WRAPPER
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• <Response>
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25. XML: PLAY
• <Play>
http://url-to-an-audio-file
</Play>
• loop

26. PLAY / HOLD
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27. XML: ASK
• <Gather>
• action
• method
• timeout
• numDigits
• finishOnKey

28. XML: RECORD
• <Record>
• action method timeout finishOnKey
• maxLength
• transcribe
• transcribeCallback
• playBeep

29. TRANSCRIPTIONS
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30. XML: SEND A TEXT
• <SMS>
• to
• from
• statusCallback
• action method

31. XML: TRANSFER THE CALL
• <Dial>
• action method timeout
• hangupOnStar
• timeLimit
• callerId
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• <Number>, <Client> <Conference>

32. MORE XML
• <Hangup>
• <Redirect>
• <Reject>
• <Pause>

33. XML IS GOOD...BUT...
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34. HOW: REST
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35. SECURITY
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37. SANDBOX
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39. HOW MUCH?
Twilio Tropo
Phone Numbers $1/month $3/month
Inbound minutes 1c 3c / minute
Outbound minutes 2c 3c / minute (international+)
Toll free numbers $2/month* $5/month*
SMS In 1c 1c
SMS Out 1c 1c

40. MY APPLICATIONS
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41. WHY YOU MIGHT WANT TO USE IT

42. WHAT WE ARE GOING TO BUILD
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43. PHONE NUMBER VERIFICATION

44. PNV: GET THE DETAILS

45. PNV: CREATE THE UN-VERIFIED USER
// unverified user; default verified status of false
$user = new UnverifiedUser();
$user->setFullName( $_POST['full_name'] );
$user->setFullPhoneNumber( $_POST['number'] );
$user->generateRandomVerificationCode();
$user->save();
$userID = $user->getID();

46. PNV: MAKE THE CALL
$twilioClient = new Services_Twilio( $sid, $token );
$call = $twilioClient->account->calls->create(
$ourPhoneNumber,
$countryCode . $telephoneNumber,
'http://my-url/verify/&user=' . $userID
);

47. PNV: ASK FOR MORE
// create a response / twiml object
$response = new Services_Twilio_Twiml();
$gather = $response->gather(
array( 'numDigits' => 4,
'action' => $url . '/verify/' .
$userID ) );
$gather->say('This is the ' . $siteName . '
telephone verification service.
To verify your telephone number,
please enter the four digit code
shown on your screen now.');
print $response;

48. PNV: VERIFY
$code = (int) $_REQUEST['Digits'];
if( $user->getVerificationCode() == $code )
{
$user->verify();
}
else
{
$this->askAgain();
}

49. PNV: ASK AGAIN
$gather = $response->gather(
array( 'numDigits' => 4,
'action' => $url . /verify-
again/' . $userID ) );
$gather->say('Sorry, the code you entered
was incorrect, please try
again.');
print $response;

50. PNV: VERIFIED
$response->say('Thank you, your phone
number has been
verified');
print $response;

51. HEARTBEAT
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53. LEAD TRACKING

54. LEAD TRACKING: NUMBER PROVISIONING
$twilioClient = new Services_Twilio( $sid, $token );
// search for a local canadian number
$numbers = $twilioClient->account->available_phone_numbers->getList('CA', 'Local');
if( count( $numbers->available_phone_numbers ) > 0 )
{
// buy the first we find
$purchased = $twilioClient->account->incoming_phone_numbers-
>create(array('PhoneNumber' => $numbers->available_phone_numbers[0]->phone_number
));
$advert->setPhoneNumber( $numbers->available_phone_numbers[0]->phone_number );
$advert->setPhoneNumberSid( $purchased->sid );
}
else
{
throw new Exception('No numbers available');
}

55. LEAD TRACKING: POINT THE NUMBER
$purchased->update(
array(
'FriendlyName' => 'Lead tracking for
Michaels advert',
'VoiceUrl' => 'http://my-application-
url',
'VoiceMethod' => 'POST‘
)
);

56. NEWLY PROVISIONED NUMBER

57. LEAD TRACKING: INBOUND CALLS
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$dialledNumber = $_POST['To'];

58. CALLER ID?

59. LEAD TRACKING: MAKE A CONNECTION
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60. LOOKUP THE NUMBER

61. LOG THE LEAD

62. TRANSFER THE CALL
$response = new Services_Twilio_Twiml();
$response->dial( $advertisersNumber,
array('callerId' => $ourVerifiedNumber )
);
print $response;

63. APP: CONFERENCE SESSION FEEDBACK
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65. LIVE DEMO: YOUR TURN

66. APPS: CONNECT
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67. BROWSER: CLIENT
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69. MOBILE
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70. TWIMLETS
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71. OPEN VBX

72. A LOOK BACK AT TROPO
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73. TROPO: W3C: SPEECH RECOGNITION
GRAMMAR
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74. W3C SPEECH RECOGNITION GRAMMER
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75. BASIC SPEECH RECOGNITION
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76. TROPO: SIP INTEGRATION
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77. WHICH TO USE
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78. FINAL THOUGHTS

79. DEMO APPLICATIONS
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80. THANKS & QA