2. WHAT IS LOCAL INTERNET MARKETING? Denver Kitchen Remodeling Geographical targeting of consumers for local products and services Consumers search differently when they are ready to buy locally Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
3. LOCAL CONSUMER SHOPPING HABITS? THINK ABOUT HOW YOU SHOP If you’ve purchased a TV within the last year you probably, did your research online You read reviews and specs online The one thing you probably didn’t do… Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
4. Hit The Add To Cart Button We Want It Now! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
5. LOCAL CONSUMER SHOPPING HABITS Most consumers research products and services online but prefer to buy locally And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
6. WHAT DOES THIS MEAN? Local Searchers Are READY TO BUY! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
7. Potential Customers Are Looking For You Online... RIGHT NOW! ARE YOU THERE? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
8. YOUR BUSINESS & THE INTERNET Just a few short years ago, there was no internet as we know it today Marketing to consumers was done primarily through: Newspaper ads Print Yellow Page ads Mailers TV advertising Radio ads Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
9. THE INTERNET CHANGED THINGS ... FAST! Initially, used to share information and communicate Big Businesses found they could reach customers globally Every major business developed an internet presence Internet became a Trillion Dollar Industry! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
10. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Search engines are now the number one resource for finding local business information 86% of consumers surveyed use the Internet to find local products and services 80% say they research a product or service online and then make their purchase offline from a local business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
11. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Many small business owners feel large advertising budgets are needed to compete NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS Being Findable Online is More Affordable Than You Might Think! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
12. Potential Customers Are Looking For You Online... Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
13. ARE YOU FINDABLE? HAVING A WEBSITE IS JUST PART OF THE EQUATION You already know having an internet presence is important You may already have a website But now what do you do? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
14. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Is your business findable by local consumers using the internet? Or do you have a... "Billboard In The Desert"? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
15. IT’S NOT ALL ABOUT A WEBSITE IT’S ABOUT MARKETING ONLINE! Online Classifieds Business Directories Social Media Online Video Mobile Media Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
16. WHAT ARE CONSUMERS LOOKING FOR? SURVEY QUESTION: What information do you expect to find when searching for local businesses online? REMEMBER… IT’S NOT ALL ABOUT A WEBSITE! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
17. WHERE ARE CONSUMERS LOOKING? GO WHERE THE BUYERS ARE This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl This usage analysis shows that Google is the most utilized search engine Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
18. PUT YOUR BUSINESS ON THE MAP GOOGLE PLACES FOR LOCAL BUSINESS Recognizing the Local Search upward trend Google created Google Places Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
19. When consumers look for local products and services Google will show relevant business results and information about Local Businesses You could be here with an Optimized Places Listing These are paid listing that can cost several dollars per “CLICK” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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21. Add more info, photos, videos to Stand Out – FREEBe FoundGet More Customers Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
30. When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ infoZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
31. WHAT DOES THIS MEAN? GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY Even with a small marketing budget – you can be found by local consumers Findable on the Internet = More Customers& More Profits for your business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
34. Or login using your Gmail username & passwordZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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38. If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
39. If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your addressZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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41. You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trustZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
42. ADDING YOUR BUSINESS TO GOOGLE PLACES After you login click on “List your business” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
43. ADDING YOUR BUSINESS TO GOOGLE PLACES Select your country & enter your Business phone Select “Find business information.” If your business appears you can “Claim” your listing If you don’t already have a listing, click “Add a new listing” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
44. Enter Basic information: Business Name Address Phone Number Email Address Website Description of your business Your description should describe “What Your Business Does” Not “Who You Are” Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
47. Provide a human readable description that targets words that potential customers would use to search for your business typeZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
48. ADDING YOUR BUSINESS TO GOOGLE PLACES THE IMPORTANCE OF A CATEGORY CHOICES Categories: Picking the right categories is critical for optimizing the listing You must select at least one of Google’s categories Up to 4 more categories can be custom Place your categories in order of importance Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
51. If Google has pre populated categories that fit your needs, use thoseZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
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53. Here you can hide your address if you have a home based business or no storefront
54. You may also specify how far you travel to serve customersZenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
55. Add your hours of operation and payment options You may also add any photos, ad images and promotional videos you may have for your business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
59. Validate your listing with a PIN Choose to validate by phone call to your business number (immediate) Or a postcard to your business address (2-3 weeks) Enter PIN to activate your account Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
60. ADDITIONAL FEATURES OF GOOGLE PLACES Offers Section: Create a coupon Customer can print coupon or show it on mobile phone to get discount Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
61. GOOGLE PLACES REVIEWS LET YOUR CUSTOMERS SPREAD THE WORD Reviews by customers can enhance your Google Places ranking Some ideas for soliciting reviews are: Call your best customers and ask Append the request to e-mail newsletters Ask for a review during follow-up calls E-mail a review request to happy customers Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
62. Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult Proper keyword selection is critical for ensuring the right customers find your products and/or services CHOOSING YOUR KEYWORDS HOW TO CONSUMERS LOOK FOR YOU? Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
63. TOO POWERFUL TO IGNORE MIND OF THE LOCAL CONSUMER 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source). Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
64. TAKE THE FIRST STEP BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business People search online in many ways A presence in multiple places online will make it easier for people to find your business Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
65. You now have the knowledge to Get started Do something Start leveraging the incredible tools and opportunities available to you MAKE THE DECISION TODAY YOU CAN’T AFFORD TO NOT BE FINDABLE Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
66. THANKS! TILL NEXT TIME! Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
67. Zenergy Group Zenergy Group will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence. Zenergy Group www.LocalSEOServices.Me info@LocalSEOServices.Me UK: (+44) 203 519 1435 US: (+1) 567 257 1191 SG: (+65) 3158 2083 Zenergy Group - Call: +65 3158 2083 – Email: info@LocalSEOServices.Me
