Michael Rasmussen

Copenhagen Area, Capital Region, Denmark Denmark

Experienced senior consultant - CRM, marketing management & commercial excellence

Apparel / Fashion

I help marketing and sales organizations improve the way they generate, develop and retain customers. My belief is, that execution is as important as strategy. Outstanding results are not coming from single activities not matter how well executed they are, but from a well-balanced “ecosystem” where a range of activities is supporting each other and executed by an efficient organization. It’s about aligning the customer journey with the right activities and the internal marketing and sales processes. Key competences include CRM, customer programs, go-to-market strategies and tactics, optimizing of external customers processes as well as internal processes and marketing and sales alignm...